Matt Gielen's guest appearances

Matt Gielen

YouTube Creators Hub

TubeTalk: Your YouTube How-To Guide

All Things Video

Social Media and Politics

Video Marketing Value Podcast

Tube Labs Podcast - A Podcast For YouTube Creators About Growing A YouTube Channel

Creator Generation

Video Marketing Value

Desiree Martinez

Dane Golden

Gwen Miller

Renee Teeley

Brendan Gahan

Sean Cannell

Dusty Porter

Tolis Dokianos

Rob Balasabas

George B. Thomas

Mark Robertson

Nico Kamenzky

Jim Louderback

Nick Nimmin

Ben Amos

OwlTail

Matt Gielen is the Co-Founder &amp; CEO of Electric Monster, a portfolio company of digital content properties in the general entertainment and kids and family space. Matt started his career in production and audience development at Driver Digital, then served as VP of Programming &amp; Audience Development at Frederator. In 2016, he founded Little Monster Media Co., an agency that helps brands and publishers build out their YouTube audience, which was later acquired by his latest venture Electric Monster. In this episode, Matt and I talk about the growth of creator-driven business and the recent flurry of digital media acquisitions. From consolidation among digital publishers (Vox and Group Nine, Vice and Refinery29) to creator-first media companies (Mythical Entertainment and Smosh, Moonbug and Cocomelon), M&amp;A activity has reached record heights over the last 12 months. Matt offers some insight into Electric Monster’s acquisition of React Media (formerly Fine Bros. Entertainment) and their future ambitions. Finally, we talk about the growth of YouTube Shorts, increasing the level of transparency from social platforms, and why creator funds don’t pay very well. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as SVP, Influencer Strategy at Brandwatch, the world’s leading digital consumer intelligence company.

<a href="https://www.linkedin.com/in/mattgielen/" rel="nofollow" target="_blank">Matt Gielen</a> is the Co-Founder &amp; CEO of <a href="https://www.electricmonstermedia.com/" rel="nofollow" target="_blank">Electric Monster</a>, a portfolio company of digital content properties in the general entertainment and kids and family space. Matt started his career in production and audience development at Driver Digital, then served as VP of Programming &amp; Audience Development at Frederator. In 2016, he founded Little Monster Media Co., an agency that helps brands and publishers build out their YouTube audience, which was later acquired by his latest venture Electric Monster. In this episode, Matt and I talk about the growth of creator-driven business and the recent flurry of digital media acquisitions. From consolidation among digital publishers (Vox and Group Nine, Vice and Refinery29) to creator-first media companies (Mythical Entertainment and Smosh, Moonbug and Cocomelon), M&amp;A activity has reached record heights over the last 12 months. Matt offers some insight into Electric Monster’s acquisition of React Media (formerly Fine Bros. Entertainment) and their future ambitions. Finally, we talk about the growth of YouTube Shorts, increasing the level of transparency from social platforms, and why creator funds don’t pay very well. Host: <a href="https://anchor.fm/dashboard/episode/eafess/metadata/edit" rel="nofollow" target="_blank">James Creech</a> LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit <a href="https://anchor.fm/allthingsvideopodcast/support" rel="nofollow" target="_blank">https://anchor.fm/allthingsvideopodcast/support</a> ABOUT THE SHOW <a href="http://bitly.com/allthingsvideo" rel="nofollow" target="_blank">All Things Video</a> is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on <a href="https://www.facebook.com/allthingsvideo/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/AllThingsVideo1" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.linkedin.com/company/all-things-video/" rel="nofollow" target="_blank">LinkedIn</a> for new episodes and updates! ABOUT THE HOST <a href="https://www.linkedin.com/in/jlcreech/" rel="nofollow" target="_blank">James Creech</a> is an entrepreneur focused on technology, online video, and digital media. He currently serves as SVP, Influencer Strategy at <a href="https://brandwatch.com/" rel="nofollow" target="_blank">Brandwatch</a>, the world’s leading digital consumer intelligence company.

Digital Media M&A Trends -- Matt Gielen (Co-Founder & CEO, Electric Monster)

287: The Taxonomy Of A YouTube Video With Matt Gielen From Electric Monster Media   This week we are joined by Matt Gielen from Electric Monster Media. Matt is well known in the YouTube space as someone who understands the YouTube backend and can really express how you can use all of the data we have available.   About Matt   Matthew Gielen is one of the world’s leading YouTube strategists with deep experience driving growth and expansion across digital entertainment channels. He is credited with being instrumental in achieving massive digital success for globally recognized properties such as Nickelodeon, Nick Jr., Fandango’s Movieclips, Frederator, and Driver Digital.   In 2021, Matt co-founded Electric Monster Media, a next-generation digital media company that invests in and acquires brand-friendly digital video channels to scale and build their audiences, turning them into world-class media operations. Electric Monster recognizes the potential in channels and works with the creators to maximize viewership, growth, and profit, helping them achieve a level of success that was previously unattainable without Electric Monster’s proprietary, data-driven growth, and optimization techniques.   Go here if you want to submit your YouTube Channel to be a potential guest on the podcast.   Support the show on Patreon here for day-to-day interaction with myself and the community on discord.  Connect With Matt Here:   Electric Monster Media /// Twitter   TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. CLICK HERE for a FREE 30 DAY TRIAL.   Links Discussed In This Episode   Fiverr – Hire the right people for the jobs you need to make your YouTube life and workflow easier!   Bluehost – If you need a website use this link to get a Free Domain Name and a great deal on hosting

287: The Taxonomy Of A YouTube Video With Matt Gielen From Electric Monster Media This week we are joined by Matt Gielen from Electric Monster Media. Matt is well known in the YouTube space as someone who understands the YouTube backend and can really express how you can use all of the data we have available. About Matt Matthew Gielen is one of the world’s leading YouTube strategists with deep experience driving growth and expansion across digital entertainment channels. He is credited with being instrumental in achieving massive digital success for globally recognized properties such as Nickelodeon, Nick Jr., Fandango’s Movieclips, Frederator, and Driver Digital. In 2021, Matt co-founded Electric Monster Media, a next-generation digital media company that invests in and acquires brand-friendly digital video channels to scale and build their audiences, turning them into world-class media operations. Electric Monster recognizes the potential in channels and works with the creators to maximize viewership, growth, and profit, helping them achieve a level of success that was previously unattainable without Electric Monster’s proprietary, data-driven growth, and optimization techniques. <a href="https://bit.ly/ytchguestopportunity" rel="nofollow" target="_blank">Go here if you want to submit your YouTube Channel to be a potential guest on the podcast.</a> <a href="https://www.patreon.com/DustyPorter" rel="nofollow" target="_blank">Support the show on Patreon here for day-to-day interaction with myself and the community on discord.</a> Connect With Matt Here: <a href="https://www.electricmonstermedia.com/" rel="noreferrer noopener nofollow" target="_blank">Electric Monster Media</a> /// <a href="https://twitter.com/mattgielen" rel="noreferrer noopener nofollow" target="_blank">Twitter</a> <a href="https://www.tubebuddy.com/freetrial?a=techguru" rel="nofollow" target="_blank">TubeBuddy</a> – A tool that makes your YouTube Life EASIER and Helps grow your channel. CLICK HERE for a FREE 30 DAY TRIAL. Links Discussed In This Episode <a href="https://www.tubebuddy.com/freetrial?a=techguru" rel="nofollow" target="_blank">Fiverr</a> – Hire the right people for the jobs you need to make your YouTube life and workflow easier! <a href="http://goo.gl/iGVMmp" rel="nofollow" target="_blank">Bluehost – If you need a website use this link to get a Free Domain Name and a great deal on hosting</a>

287: The Taxonomy Of A YouTube Video With Matt Gielen From Electric Monster Media

Matt Gielen of Little Monster Media Co. shares his insight into what it takes to grow a YouTube channel.   Little Monster Media Co. was founded in August of 2016. They have quickly become the premier consulting, paid media, and production agency for media brands. Their clients include major media brands such as Condé Nast, CBS, Fandango/NBCu, BBC, WME|IMG, Pocket.Watch, Good Mythical Morning, and Watchmojo. More information:  https://www.littlemonstermediaco.com/ Little Monster YouTube Channel--- Send in a voice message: https://podcasters.spotify.com/pod/show/tubelabs/message

Matt Gielen of Little Monster Media Co. shares his insight into what it takes to grow a YouTube channel.   Little Monster Media Co. was founded in August of 2016. They have quickly become the premier consulting, paid media, and production agency for media brands. Their clients include major media brands such as Condé Nast, CBS, Fandango/NBCu, BBC, WME|IMG, Pocket.Watch, Good Mythical Morning, and Watchmojo. More information:  <a href="https://www.littlemonstermediaco.com/" rel="nofollow" target="_blank">https://www.littlemonstermediaco.com/</a> <a href="https://www.youtube.com/channel/UCcVLpfBiN3J6V3o9XsiABlw" rel="nofollow" target="_blank">Little Monster YouTube Channel</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/tubelabs/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/tubelabs/message</a>

What Does Matt Gielen Think You Need To Know About YouTube? [One Year Show]

Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform.    Join the Creator Generation community: https://community.creatorgeneration.comLittle Monster Media Co.: https://www.youtube.com/channel/UCcVLpfBiN3J6V3o9XsiABlw---- Connect Via ----Instagram: https://www.instagram.com/thecreatorgeneration/Twitter: https://twitter.com/creator_genWebsite: : https://www.creatorgeneration.comiTunes Podcast: https://podcasts.apple.com/au/podcast/creator-generation/id1467880508IPhone App: https://apps.apple.com/au/app/creator-generation/id1454614578Android App: https://play.google.com/store/apps/details?id=com.ourkin.ytcreators#mattgielen #littlemonstermediaco #creatorgeneration

Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform.    Join the Creator Generation community: <a href="https://community.creatorgeneration.com" rel="nofollow" target="_blank">https://community.creatorgeneration.com</a>Little Monster Media Co.: <a href="https://www.youtube.com/channel/UCcVLpfBiN3J6V3o9XsiABlw" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCcVLpfBiN3J6V3o9XsiABlw</a>---- Connect Via ---- Instagram: <a href="https://www.instagram.com/thecreatorgeneration/" rel="nofollow" target="_blank">https://www.instagram.com/thecreatorgeneration/</a> Twitter: <a href="https://twitter.com/creator_gen" rel="nofollow" target="_blank">https://twitter.com/creator_gen</a> Website: : <a href="https://www.creatorgeneration.com" rel="nofollow" target="_blank">https://www.creatorgeneration.com</a> iTunes Podcast: <a href="https://podcasts.apple.com/au/podcast/creator-generation/id1467880508" rel="nofollow" target="_blank">https://podcasts.apple.com/au/podcast/creator-generation/id1467880508</a> IPhone App: <a href="https://apps.apple.com/au/app/creator-generation/id1454614578" rel="nofollow" target="_blank">https://apps.apple.com/au/app/creator-generation/id1454614578</a> Android App: <a href="https://play.google.com/store/apps/details?id=com.ourkin.ytcreators" rel="nofollow" target="_blank">https://play.google.com/store/apps/details?id=com.ourkin.ytcreators</a>#mattgielen #littlemonstermediaco #creatorgeneration

Matt Gielen from LITTLE MONSTER MEDIA - YouTube Algorithm Expert

Every YouTube creator needs to have a deep understanding of the YouTube algorithm in order to generate views and subscribers. So let's crack this algorithm and this week Matt Gielen and I chat about what you really do need to pay attention to and how the system actually works so you can succeed!In this podcast you will learn:Why YouTube chooses to surface your video to non-subscribersWhy your Click Through Rate is so importantHow user Watch Time history plays a huge role in the content they are servedHow to pivot successfully so your new content works on YouTubeWhy linking to your other videos in YouTube End Cards and descriptions is vitalWhy viewer activity &amp; engagement far outweighs a subscription to your channelFor the full show notes, head over to https://vidiq.com/blog/post/complete-guide-youtube-algorithm-matt-gielen-tubetalk-167Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Every YouTube creator needs to have a deep understanding of the YouTube algorithm in order to generate views and subscribers. So let's crack this algorithm and this week Matt Gielen and I chat about what you really do need to pay attention to and how the system actually works so you can succeed! In this podcast you will learn:<ul><li>Why YouTube chooses to surface your video to non-subscribers</li><li>Why your Click Through Rate is so important</li><li>How user Watch Time history plays a huge role in the content they are served</li><li>How to pivot successfully so your new content works on YouTube</li><li>Why linking to your other videos in YouTube End Cards and descriptions is vital</li><li>Why viewer activity &amp; engagement far outweighs a subscription to your channel</li></ul> For the full show notes, head over to <a href="https://vidiq.com/blog/post/complete-guide-youtube-algorithm-matt-gielen-tubetalk-167" rel="nofollow" target="_blank">https://vidiq.com/blog/post/complete-guide-youtube-algorithm-matt-gielen-tubetalk-167</a> Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

Complete Guide to Cracking the YouTube Algorithm with Matt Gielen

Matt Gielen of Little Monster Media breaks down YouTube video categories and formats and talks about his new Tubefilter article, “The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works).”GUEST: Matt Gielen of Little Monster Media | Tubefilter Articles | LinkedInSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Matt Gielen of Little Monster Media breaks down YouTube video categories and formats and talks about his new Tubefilter article, <a href="https://www.tubefilter.com/2019/02/12/taxonomy-youtube-videos-develop-original-content-that-works/" rel="nofollow" target="_blank">“The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works).”</a>GUEST: Matt Gielen of <a href="https://www.littlemonstermediaco.com/" rel="nofollow" target="_blank">Little Monster Media</a> | <a href="https://www.tubefilter.com/tag/matt-gielen/" rel="nofollow" target="_blank">Tubefilter Articles</a> | <a href="https://www.linkedin.com/in/mattgielen/" rel="nofollow" target="_blank">LinkedIn</a> SUBSCRIBE: <a href="https://podcasts.apple.com/us/podcast/video-marketing-value-podcast/id1396372344" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="https://open.spotify.com/show/7MT7QCPfMppItwk1w9eApm" rel="nofollow" target="_blank">Spotify</a> | <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8zOTQ2MDYucnNz" rel="nofollow" target="_blank">Google Podcasts</a> | <a href="https://www.stitcher.com/podcast/heycom/heycom-video-content-marketing-tips" rel="nofollow" target="_blank">Stitcher</a> | <a href="https://feeds.buzzsprout.com/394606.rss" rel="nofollow" target="_blank">RSS</a>HOST: The <a href="http://videomarketingvalue.com/" rel="nofollow" target="_blank">Video Marketing Value Podcast</a> is hosted by Dane Golden of <a href="http://vidiup.tv/" rel="nofollow" target="_blank">VidiUp.tv</a> and <a href="http://vidtarget.io/" rel="nofollow" target="_blank">VidTarget.io</a> | <a href="http://linkedin.com/in/danegolden" rel="nofollow" target="_blank">LinkedIn</a> | <a href="http://twitter.com/danegolden" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.youtube.com/vidiup" rel="nofollow" target="_blank">YouTube</a>SPONSORS: This episode is brought to you by our affiliate partners, including: <a href="https://www.tubebuddy.com/vidiup" rel="nofollow" target="_blank">TubeBuddy</a>, <a href="https://vidiq.com/#_a_vidiup" rel="nofollow" target="_blank">VidIQ</a>, <a href="https://morningfa.me/invite/vidiup" rel="nofollow" target="_blank">MorningFame</a>, <a href="https://www.rev.com/blog/coupon/?ref=vidiup" rel="nofollow" target="_blank">Rev.com</a>, and other products and services we recommend.PRODUCER: Jason Perrier of <a href="http://phizzystudios.com/" rel="nofollow" target="_blank">Phizzy Studios</a><a href="https://videomarketingvalue.com/breaking-down-youtube-video-categories-and-formats-with-matt-gielen/" rel="nofollow" target="_blank">READ THE TRANSCRIPT</a>

Breaking Down YouTube Video Categories And Formats With Matt Gielen

Matt Gielen, founder of Little Monster Media Co and former Director of Audience Development at Frederator, joins the podcast to share is research and insights about how the YouTube algorithm works. Matt explains some of the factors that YouTube's algorithm takes into account when suggesting content to users, and we discuss the implications this filtering might have on public opinion and political campaigning during elections.  Other topics touched upon are YouTube monetization, digital advertising, the importance of being authentic on YouTube to build an audience, and the future of live video streaming on social media like Instagram, Twitter, and Facebook.

Matt Gielen, founder of Little Monster Media Co and former Director of Audience Development at Frederator, joins the podcast to share is research and insights about how the YouTube algorithm works. Matt explains some of the factors that YouTube's algorithm takes into account when suggesting content to users, and we discuss the implications this filtering might have on public opinion and political campaigning during elections. Other topics touched upon are YouTube monetization, digital advertising, the importance of being authentic on YouTube to build an audience, and the future of live video streaming on social media like Instagram, Twitter, and Facebook.

The YouTube Algorithm and its Implication for Politics, with Matt Gielen

Matt Gielen is the Founder of Little Monster, a digital consultancy that helps brands and media companies grow online audiences and promote video content. As the former VP of Programming &amp; Audience Development at Frederator Networks, Matt led content strategy and audience growth initiatives for the animation MCN’s O&amp;O channels and creator network. Prior to Frederator, Matt produced and self-distributed a feature film with his brother and was an early employee at Driver Digital.In this episode, Matt draws on his vast online video experience to share audience development insights and strategies. We explain how to mimic tactics of top creators in producing and optimizing video content, the importance of watchtime as the “ultimate currency” among viewers and video platforms, and how view velocity impacts lifetime performance and search ranking on YouTube. Hosts: James Creech and Luke WangABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online...

Matt Gielen is the Founder of Little Monster, a digital consultancy that helps brands and media companies grow online audiences and promote video content. As the former VP of Programming &amp; Audience Development at Frederator Networks, Matt led content strategy and audience growth initiatives for the animation MCN’s O&amp;O channels and creator network. Prior to Frederator, Matt produced and self-distributed a feature film with his brother and was an early employee at Driver Digital. In this episode, Matt draws on his vast online video experience to share audience development insights and strategies. We explain how to mimic tactics of top creators in producing and optimizing video content, the importance of watchtime as the “ultimate currency” among viewers and video platforms, and how view velocity impacts lifetime performance and search ranking on YouTube. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online...