Uwe Ellinghaus's guest appearances

Uwe Ellinghaus

Ueber-Brands

The IVY Podcast

Auto Assembly Line – Auto Reports

Tim Urban

Sally Kohn

Donna Hicks

Keith Ferrazzi

Alex Guarnaschelli

Brian Grazer

Omid Safi

Jim Kwik

Jay Williams

John Mackey

Gerard Adams

Naveen Jain

Tony Kanaan

Wayne Chang

Eric Feng

OwlTail

Uwe Ellinghaus is the Chief Marketing Officer of Cadillac, a position he took over at the beginning of the biggest transformation in Cadillac’s 115-year history. In a live conversation moderated by IVY’s Co-Founder Beri Meric, Uwe shares insights gained from his years at Cadillac (and previously at BMW) to inform us how to create and market world-class products — while remaining true to your roots. Uwe’s accomplishments include moving the company’s headquarters from Detroit to NYC, executing a new communications strategy, opening Cadillac House, and showcasing the next generation of innovators in fashion, film, and technology.

<p>Uwe Ellinghaus is the Chief Marketing Officer of Cadillac, a position he took over at the beginning of the biggest transformation in Cadillac’s 115-year history. In a live conversation moderated by IVY’s Co-Founder Beri Meric, Uwe shares insights gained from his years at Cadillac (and previously at BMW) to inform us how to create and market world-class products — while remaining true to your roots.</p> <p>Uwe’s accomplishments include moving the company’s headquarters from Detroit to NYC, executing a new communications strategy, opening Cadillac House, and showcasing the next generation of innovators in fashion, film, and technology.</p>

#82: How to Transform a Global Brand ft. CMO of Cadillac, Uwe Ellinghaus

Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →

Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … <a href="https://ueberbrands.com/2017/04/25/cadillac-resuscitation-without-nostalgia-nor-provocation-interview-with-uwe-ellinghaus-cmo/" rel="nofollow" target="_blank">Continue reading →</a>

Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO

Guy Gordon

Guy Gordon LIVE from the L.A. Auto Show with Uwe Ellinghaus  - 11/18/15