Bill Gadless's guest appearances

Bill Gadless

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The Build, Buy, Sell Agency Podcast

The Climb

Adam Carroll

Michael Gass

Dan Englander

Chris Martinez

Eric Berman

Craig Cody

Larry English

Gabe Shaoolian

Jim Harrison

Mark Smith

Phil Lockwood

Lee Goff

Robert Craven

Geoff Wilson

Jeb Banner

OwlTail

Brett Cohen

What do you do in the good times? Are you prepped, ready to go and able to make it through a downturn? If not, you’re in for a rude awakening. Sure, you may have been one of the lucky ones to receive the first round of funding from the government. But depending on how long you’ve been in business, you want to look to the companies that have made it through the ups and downs. You want to know what to look at in your clients and your niche to gauge your decisions. You want to know when and where to pivot. We had the opportunity to catch up Brett Cohen &amp; Bill Gadless. They’ve been in business for over 26 years. Listen to how they’ve made it through the dotcom bust, 9/11 and the great recession. Tons of tips for agencies of all shapes and sizes, from partnerships to sales tips to operations. Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Show Notes: Brett &amp; Bill's agency ► https://www.emagine.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Join Digital Mastermind: Website ► https://www.digitalmastermind.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect w/Digital Mastermind Group Facebook ► https://www.facebook.com/digmastermindgroup Instagram ► https://www.instagram.com/digitalmastermindgroup/ LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/ Twitter ► https://twitter.com/dig_mastermind ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect with Jon Tsourakis: Facebook ► https://www.facebook.com/jon.tsourakis/ Instagram ► https://www.instagram.com/jontsourakis/ LinkedIn ► https://www.linkedin.com/in/jontsourakis/ Twitter ► https://twitter.com/jontsourakis ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

What do you do in the good times? Are you prepped, ready to go and able to make it through a downturn? If not, you’re in for a rude awakening. Sure, you may have been one of the lucky ones to receive the first round of funding from the government. But depending on how long you’ve been in business, you want to look to the companies that have made it through the ups and downs. You want to know what to look at in your clients and your niche to gauge your decisions. You want to know when and where to pivot. We had the opportunity to catch up Brett Cohen &amp; Bill Gadless. They’ve been in business for over 26 years. Listen to how they’ve made it through the dotcom bust, 9/11 and the great recession. Tons of tips for agencies of all shapes and sizes, from partnerships to sales tips to operations. Be sure to subscribe! Do it here ► <a href="https://bit.ly/theclimbyoutube" rel="nofollow" target="_blank">https://bit.ly/theclimbyoutube</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Show Notes: Brett &amp; Bill's agency ► <a href="https://www.emagine.com/" rel="nofollow" target="_blank">https://www.emagine.com/</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Join Digital Mastermind: Website ► <a href="https://www.digitalmastermind.com" rel="nofollow" target="_blank">https://www.digitalmastermind.com</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect w/Digital Mastermind Group Facebook ► <a href="https://www.facebook.com/digmastermindgroup" rel="nofollow" target="_blank">https://www.facebook.com/digmastermindgroup</a> Instagram ► <a href="https://www.instagram.com/digitalmastermindgroup/" rel="nofollow" target="_blank">https://www.instagram.com/digitalmastermindgroup/</a> LinkedIn ► <a href="https://www.linkedin.com/company/digital-mastermind-group/" rel="nofollow" target="_blank">https://www.linkedin.com/company/digital-mastermind-group/</a> Twitter ► <a href="https://twitter.com/dig_mastermind" rel="nofollow" target="_blank">https://twitter.com/dig_mastermind</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect with Jon Tsourakis: Facebook ► <a href="https://www.facebook.com/jon.tsourakis/" rel="nofollow" target="_blank">https://www.facebook.com/jon.tsourakis/</a> Instagram ► <a href="https://www.instagram.com/jontsourakis/" rel="nofollow" target="_blank">https://www.instagram.com/jontsourakis/</a> LinkedIn ► <a href="https://www.linkedin.com/in/jontsourakis/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jontsourakis/</a> Twitter ► <a href="https://twitter.com/jontsourakis" rel="nofollow" target="_blank">https://twitter.com/jontsourakis</a> ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Brett Cohen & Bill Gadless

In this episode, I interview Bill Gadless, President/Co-Founder of the 50+ person digital marketing and web design agency – emagine, headquartered in Fall River, MA.  What You’ll Learn In This Episode:  - emagine’s story from starting out as a duo of college dropouts to entrepreneurs with a long-standing mid-size agency. - How narrowing down from a website and digital marketing generalist to a niche specialist created abundance and growth. - A lesson on how to test the market and stop undervaluing your marketing or web design services and charging much more.  - What the major turning point was for Bill when he went to a conference on web design and how that led him to dramatically increase his prices. - Why going niche, focused, and specific, was one of emagine’s biggest successes early on. - emagine’s evolution from generalist, to serving a handful of industries, to only healthcare, and now to focusing on niching down even more within healthcare. - The impact of going from generalist to niche specific clients for emagine, internally. - How Bill’s agency came to embrace outbound sales and outperform typical agency business development norms.  - Why niching down has been extremely helpful in winning new business in specific sectors and outselling agencies that are less focused. - How to stop having a lame generic USP that every other agency has and truly differentiating yourself for clients.  - How Bill staffs and structures his comprehensive outbound marketing team to create a consistent and reliable new business pipeline, better than most other agencies. - The one thing you need to apply to yield better responses overall from outbound marketing. - Reliable outreach frameworks you can apply to your agency if you are targeting mid-size or large organizations.  - Why quality of outreach is better than volume, especially if you are targeting large organizations. - How Bill’s web design firm acquired a small SEO firm and why it was crucial to their growth.  - How to capitalize on an acquisition, even if the target’s business model is not the same as yours. - The deal structure that was arranged for emagine’s acquisition.  - The unfortunate truth Bill discovered after pursuing strategic partnerships with traditional agencies, as a digital agency. - Why Bill is now focusing on partnering with complementary companies that don’t do digital marketing at all.  - Partner and deal opportunities Bill is looking for now. 

In this episode, I interview Bill Gadless, President/Co-Founder of the 50+ person digital marketing and web design agency – emagine, headquartered in Fall River, MA.  What You’ll Learn In This Episode:  - emagine’s story from starting out as a duo of college dropouts to entrepreneurs with a long-standing mid-size agency. - How narrowing down from a website and digital marketing generalist to a niche specialist created abundance and growth. - A lesson on how to test the market and stop undervaluing your marketing or web design services and charging much more.  - What the major turning point was for Bill when he went to a conference on web design and how that led him to dramatically increase his prices. - Why going niche, focused, and specific, was one of emagine’s biggest successes early on. - emagine’s evolution from generalist, to serving a handful of industries, to only healthcare, and now to focusing on niching down even more within healthcare. - The impact of going from generalist to niche specific clients for emagine, internally. - How Bill’s agency came to embrace outbound sales and outperform typical agency business development norms.  - Why niching down has been extremely helpful in winning new business in specific sectors and outselling agencies that are less focused. - How to stop having a lame generic USP that every other agency has and truly differentiating yourself for clients.  - How Bill staffs and structures his comprehensive outbound marketing team to create a consistent and reliable new business pipeline, better than most other agencies. - The one thing you need to apply to yield better responses overall from outbound marketing. - Reliable outreach frameworks you can apply to your agency if you are targeting mid-size or large organizations.  - Why quality of outreach is better than volume, especially if you are targeting large organizations. - How Bill’s web design firm acquired a small SEO firm and why it was crucial to their growth.  - How to capitalize on an acquisition, even if the target’s business model is not the same as yours. - The deal structure that was arranged for emagine’s acquisition.  - The unfortunate truth Bill discovered after pursuing strategic partnerships with traditional agencies, as a digital agency. - Why Bill is now focusing on partnering with complementary companies that don’t do digital marketing at all.  - Partner and deal opportunities Bill is looking for now.

Episode 5: How To Win More New Business By Transforming Your Generalist Agency Into A Niche Focused Powerhouse, Staff An Outbound Marketing Sales Team, & Boost Core Capabilities Through Acquisition With Bill Gadless