Eric Karson's guest appearances

Eric Karson

Software & Technology by MarketScale

MarketScale Technology

Bob Baxley

Dan Miller

David Hill

David Sawyer

John Dudley

Dan Thompson

Eric Anderson

Michael Longoria

Andy Weir

Ben Taylor

John Ryan

Chris Devlin

Matt Wood

Paul Johnson

Ross Perot

OwlTail

On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson, Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO, analytics, email marketing and social media marketing. However, a significant portion of time is devoted to a hands-on SEM simulator."SEO used to be the main component for digital marketing," Eric told us. "[Now] we spend quite a bit of time on SEM, because buying those keywords is critical in today's digital marketing space."The move from SEO to SEM has marked a large shift in digital marketing itself, where marketers have transitioned from "being attitude theorists to being behavior analysts," Eric says. "The best predictor of future behavior is past behavior, and more and more we have the data on what behaviors our consumers are doing."

On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson, Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO, analytics, email marketing and social media marketing. However, a significant portion of time is devoted to a hands-on SEM simulator.<br><br>"SEO used to be the main component for digital marketing," Eric told us. "[Now] we spend quite a bit of time on SEM, because buying those keywords is critical in today's digital marketing space."<br><br>The move from SEO to SEM has marked a large shift in digital marketing itself, where marketers have transitioned from "being attitude theorists to being behavior analysts," Eric says. "The best predictor of future behavior is past behavior, and more and more we have the data on what behaviors our consumers are doing."

Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University