Paul Clapham's guest appearances

Paul Clapham

Menswear Style Podcast

Business Live: for curious entrepreneurs and social entrepreneurs

Jane Eyre

Chris Mason

Chris Hill

Joanna Penn

Evander Holyfield

Emily Wilson

Michael Stone

Tony Robinson

Matt Jones

Antonio Centeno

Sean Donnelly

Jim Chapman

Emma Willis

Joshua Kane

Michelle Ferguson

OwlTail

Throughout the years Uskees have been in the clothing business, they’ve noticed a change in the relationship with what we wear; a shift to a faster, quicker model built on ever changing trends and cutting of corners. Founder, Paul Clapham created the brand to provide an alternative to that shift. From sourcing through to design, they use high quality, organic materials - putting a passion for craft at the centre of everything they do. Traditional techniques are shown the respect they deserve, so that the lessons of the past can be used to create something for the future.  The Uskees range centres around traditional workwear styling, brought up to date for the modern consumer. Classic work shirts, over shirts and jackets head up the core line of pieces, with a focus on utilitarian silhouettes and functional design.In this episode of the MenswearStyle Podcast we interview Paul Clapham, Founder of Uskees about his background in fashion retail and eCommerce, and how his 'built to last' workwear brand was born. He was attracted to the simplicity and aesthetic of work garments which go against the disposable clothing attitudes the 'fast fashion' industry has brought to the masses in recent years. Our host Peter Brooker and Paul also talk about repairing clothes, inspiration and history behind their designs, the meaning behind the brand name, and what it has been like growing a business through the Covid-19 pandemic.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.

Throughout the years <a href="https://uskees.com/" rel="nofollow" target="_blank">Uskees</a> have been in the clothing business, they’ve noticed a change in the relationship with what we wear; a shift to a faster, quicker model built on ever changing trends and cutting of corners. Founder, Paul Clapham created the brand to provide an alternative to that shift. From sourcing through to design, they use high quality, organic materials - putting a passion for craft at the centre of everything they do. Traditional techniques are shown the respect they deserve, so that the lessons of the past can be used to create something for the future.  The Uskees range centres around traditional workwear styling, brought up to date for the modern consumer. Classic work shirts, over shirts and jackets head up the core line of pieces, with a focus on utilitarian silhouettes and functional design. In this episode of the MenswearStyle Podcast we interview Paul Clapham, Founder of Uskees about his background in fashion retail and eCommerce, and how his 'built to last' workwear brand was born. He was attracted to the simplicity and aesthetic of work garments which go against the disposable clothing attitudes the 'fast fashion' industry has brought to the masses in recent years. Our host Peter Brooker and Paul also talk about repairing clothes, inspiration and history behind their designs, the meaning behind the brand name, and what it has been like growing a business through the Covid-19 pandemic. Whilst we have your attention, be sure to sign up to our daily <a href="https://mailchi.mp/menswearstyle/newsletter" rel="nofollow" target="_blank">MenswearStyle newsletter</a> here. We promise to only send you the good stuff.

Paul Clapham, Founder of Uskees / Long-Lasting Functional Clothing

There's a lots of smoke and mirrors in online retail, especially when it comes to suppliers of PPC, SEO and other services necessary to build a successful ecommerce store.But Paul Clapham knows how to choose the right partners so his business, Uskees, gets the results it needs. There can be smoke and mirrors around the word 'sustainable' too, especially when it comes to fashion. The industry is notorious for the detrimental environmental and human impacts of fast fashion. Now, brands and labels are desperate to append the term 'sustainable' to their business, often with no clear explanation of what that means.In this episode, Paul covers:what he means by 'fast fashion' and how Uskees stands against thiswhy Uskees moved from selling other firms' clothes to launching their own clothing rangethe principles of sustainability in Uskees' clothing, including materials, packaging, avoiding plastics, repair kits and moremistakes he's made when working with SEO and PPC partners – and how he now chooses and works with people to get results and share the rewardswhy he chose Shopify as the platform for online salesthe life and business-changing impacts of two books he recommends, 'Why We Sleep' by Matthew Walker and 'Factfulness' by Hans Rosling, Ola Rosling and Anna Rosling RönnlundAlso in this episode: Sheffield well-being startup, Champion Health, launched by young social entrepreneur Harry Bliss, has expanded with support and investment from education publisher Twinkl.

There's a lots of smoke and mirrors in online retail, especially when it comes to suppliers of PPC, SEO and other services necessary to build a successful ecommerce store. But Paul Clapham knows how to choose the right partners so his business, Uskees, gets the results it needs.  There can be smoke and mirrors around the word 'sustainable' too, especially when it comes to fashion. The industry is notorious for the detrimental environmental and human impacts of fast fashion. Now, brands and labels are desperate to append the term 'sustainable' to their business, often with no clear explanation of what that means. In this episode, Paul covers:<ul><li>what he means by 'fast fashion' and how Uskees stands against this</li><li>why Uskees moved from selling other firms' clothes to launching their own clothing range</li><li>the principles of sustainability in Uskees' clothing, including materials, packaging, avoiding plastics, repair kits and more</li><li>mistakes he's made when working with SEO and PPC partners – and how he now chooses and works with people to get results and share the rewards</li><li>why he chose Shopify as the platform for online sales</li><li>the life and business-changing impacts of two books he recommends, 'Why We Sleep' by Matthew Walker and 'Factfulness' by Hans Rosling, Ola Rosling and Anna Rosling Rönnlund</li></ul>Also in this episode: Sheffield well-being startup, Champion Health, launched by young social entrepreneur Harry Bliss, has expanded with support and investment from education publisher Twinkl.

Building an anti-fast-fashion business with Paul Clapham, Uskees