Rebeca Arbona's guest appearances

Rebeca Arbona

Speaking Your Brand: Public Speaking for Women

Innova.Buzz

Christina Nicholson

Sandi Eveleth

Brian Dixon

Stacey Brown Randall

Tim Storey

Gino Wickman

Mark Divine

George Bryant

Mark Goulston

Julie Broad

Natalie Eckdahl

Danielle Liss

Brian Jones

Jeff Spencer

Elizabeth Warren

OwlTail

In this episode, I’m really excited to have as my guest, Rebeca Arbona of BrandTrue, a firm dedicated to brand strategy with a focus on new brand creation and naming.Rebeca lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So, when she realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly.In our discussion, Rebeca talked to me about:The 3 levels of truth - surface truth, social truth, and self-truthThe importance of niching down your service and your clientAlignment of the brand with strategy and the entire customer journeyListen to the podcast to learn more.Show Notes and BlogThe Podcasts

In this episode, I’m really excited to have as my guest, Rebeca Arbona of BrandTrue, a firm dedicated to brand strategy with a focus on new brand creation and naming.Rebeca lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So, when she realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly.In our discussion, Rebeca talked to me about:<ul><li>The 3 levels of truth - surface truth, social truth, and self-truth</li><li>The importance of niching down your service and your client</li><li>Alignment of the brand with strategy and the entire customer journey</li></ul>Listen to the podcast to learn more.<a href="https://innovabiz.co/rebecaarbona" rel="noopener noreferrer nofollow" target="_blank">Show Notes and Blog</a><a href="https://innovabiz.com.au/innovabuzz/" rel="noopener noreferrer nofollow" target="_blank">The Podcasts</a>

Rebeca Arbona, How to Strategically Name and Create a Distinctive Brand - InnovaBuzz 338

When my guest said this during our conversation, we both stopped to write it down because it was so good: “You can’t attract the like-minded to you if you don’t speak your mind.”   Boom. Mic drop.   This is an incredible conversation, one you’re likely to listen to more than once. Why do some brands resonate more than others? How can you connect with your audience in a deeper way? How do you find what your deeper truth is?   My guest is Rebeca Arbona, who is an expert in helping companies develop their brand voice and strategy. In this episode, you’ll learn:  The 3 layers of truths in your brand The key ingredient you need to add to why you do what you do (you’ll hear me stumble into this) How our values connect to our deeper truths Why sharing your deep truths makes you feel more fulfilled Why we don’t share our deep truths How saying what’s scary can actually be safer What does it mean to “be authentic” Examples of brands that get this Identifying your passion and the lens through which you see the world    This episode is the first in our new  podcast series on “Finding Your Voice.” Want more? Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means &amp; How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/.    About My Guest: Rebeca Arbona lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So when Rebeca realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly. Follow Rebeca’s #tellthetruths weekly video series on LinkedIn to catch her atomic blue hair and insightful, quirky takes on the strategy of naming, brand strategy, and why the truth matters to brands that want to be super.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.    Links: Show notes at https://www.speakingyourbrand.com/179  Rebeca’s website: https://www.brandtrue.com/  Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means &amp; How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/.    Sign up for our free #ChoosingWomensVoices challenge at https://www.speakingyourbrand.com/challenge.  Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.    Connect on LinkedIn:  Carol Cox = https://www.linkedin.com/in/carolcox Rebeca Arbona (guest) = https://www.linkedin.com/in/rebecaarbona/ Rebeca’s article on Nike =  https://www.linkedin.com/pulse/opposite-love-isnt-hate-rebeca-arbona/  Related Podcast Episodes:   Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter  Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz  Episode 163: A Feminist Approach to Public Speaking with Carol Cox 

When my guest said this during our conversation, we both stopped to write it down because it was so good: “You can’t attract the like-minded to you if you don’t speak your mind.” Boom. Mic drop. This is an incredible conversation, one you’re likely to listen to more than once. Why do some brands resonate more than others? How can you connect with your audience in a deeper way? How do you find what your deeper truth is? My guest is Rebeca Arbona, who is an expert in helping companies develop their brand voice and strategy. In this episode, you’ll learn: <ul> <li>The 3 layers of truths in your brand</li> <li>The key ingredient you need to add to why you do what you do (you’ll hear me stumble into this)</li> <li>How our values connect to our deeper truths</li> <li>Why sharing your deep truths makes you feel more fulfilled</li> <li>Why we don’t share our deep truths</li> <li>How saying what’s scary can actually be safer</li> <li>What does it mean to “be authentic”</li> <li>Examples of brands that get this</li> <li>Identifying your passion and the lens through which you see the world</li> </ul> This episode is the first in our new <a href="https://www.speakingyourbrand.com/podcast/finding-your-voice" rel="nofollow" target="_blank"> podcast series on “Finding Your Voice.”</a> Want more? Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means &amp; How to Find Your Voice” at <a href="https://www.speakingyourbrand.com/webinar/" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/webinar/</a>.  About My Guest: Rebeca Arbona lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So when Rebeca realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly. Follow Rebeca’s #tellthetruths weekly video series on LinkedIn to catch her atomic blue hair and insightful, quirky takes on the strategy of naming, brand strategy, and why the truth matters to brands that want to be super. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at <a href="https://www.speakingyourbrand.com" rel="nofollow" target="_blank">https://www.speakingyourbrand.com</a>.  Links: Show notes at <a href="https://www.speakingyourbrand.com/179" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/179</a> Rebeca’s website: <a href="https://www.brandtrue.com/" rel="nofollow" target="_blank">https://www.brandtrue.com/</a> Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means &amp; How to Find Your Voice” at <a href="https://www.speakingyourbrand.com/webinar/" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/webinar/</a>.  Sign up for our free #ChoosingWomensVoices challenge at <a href="https://www.speakingyourbrand.com/challenge" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/challenge</a>.  Get our LinkedIn for Speakers online masterclass at <a href="https://www.speakingyourbrand.com/linkedin" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/linkedin</a>.  Connect on LinkedIn: <ul> <li>Carol Cox = <a href="https://www.linkedin.com/in/carolcox" rel="nofollow" target="_blank">https://www.linkedin.com/in/carolcox</a></li> <li>Rebeca Arbona (guest) = <a href="https://www.linkedin.com/in/rebecaarbona/" rel="nofollow" target="_blank">https://www.linkedin.com/in/rebecaarbona/</a></li> <li>Rebeca’s article on Nike = <a href="https://www.linkedin.com/pulse/opposite-love-isnt-hate-rebeca-arbona/" rel="nofollow" target="_blank"> https://www.linkedin.com/pulse/opposite-love-isnt-hate-rebeca-arbona/</a></li> </ul> Related Podcast Episodes: <ul> <li><a href="https://www.speakingyourbrand.com/thinking-bigger-getting-coached-by-geraldine-carter/" rel="nofollow" target="_blank"> Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter</a></li> <li><a href="https://www.speakingyourbrand.com/choosing-womens-voices-podcast-162/" rel="nofollow" target="_blank"> Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz</a></li> <li><a href="https://www.speakingyourbrand.com/feminist-approach-public-speaking-podcast-163/" rel="nofollow" target="_blank"> Episode 163: A Feminist Approach to Public Speaking with Carol Cox</a></li> </ul>

179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona [Finding Your Voice Series]