Alejandra Alonso Rojas's guest appearances

Alejandra Alonso Rojas

The Glossy Podcast

What We Wore

The Realization Podcast

Nili Lotan

Ann Mashburn

Chriselle Lim

Danielle Bernstein

Amy Smilovic

JJ Martin

Rebecca Taylor

Mara Hoffman

Ralph Lauren

Koya Webb

Eileen Fisher

Henry Davis

Michele Romanow

Nick Brown

Gregg Renfrew

OwlTail

Designer Alejandra Alonso Rojas is taking these uncommon times as permission to question the industry she operates in.“I think I’m going to come out of this as a rebel, because I’ve been really analyzing the business and what I want to do, and there are so many things I want to change in order to survive this and to make the business profitable,” Alonso Rojas said on the Glossy Podcast.The usual fashion industry calendar is one of them.“The calendar makes no sense at all," she said. "The new generations don’t shop six months before they can wear something. And the fact that, by the time you want to wear it, it's already 70-80% off — the impact on the brand was terrible.”Alonso Rojas is currently looking to her own items from seasons past -- via her first “archive sale” -- in order to boost sales for the luxury label. The profits are going toward supporting the company’s staff, and to paying rent for the company's combined office, studio and showroom space in Soho.“We had the inventory, and I think it was the right thing to do,” Alonso Rojas said. “It was a crazy idea, and I’ve shipping boxes like crazy. But at the end of the day, it worked.”

Designer Alejandra Alonso Rojas is taking these uncommon times as permission to question the industry she operates in.“I think I’m going to come out of this as a rebel, because I’ve been really analyzing the business and what I want to do, and there are so many things I want to change in order to survive this and to make the business profitable,” Alonso Rojas said on the Glossy Podcast.The usual fashion industry calendar is one of them.“The calendar makes no sense at all," she said. "The new generations don’t shop six months before they can wear something. And the fact that, by the time you want to wear it, it's already 70-80% off — the impact on the brand was terrible.”Alonso Rojas is currently looking to her own items from seasons past -- via her first “archive sale” -- in order to boost sales for the luxury label. The profits are going toward supporting the company’s staff, and to paying rent for the company's combined office, studio and showroom space in Soho.“We had the inventory, and I think it was the right thing to do,” Alonso Rojas said. “It was a crazy idea, and I’ve shipping boxes like crazy. But at the end of the day, it worked.”

Designer Alejandra Alonso Rojas: 'No one is going to judge us for whatever decisions we take right now'

IT’S A GIRL THING.   Get ready as we take you behind the fashion scenes with designer Alejandra Alonso Rojas and her namesake brand. In this truly enlightening episode, Alejandra shares with us her story to success, how she was able to snag a Vogue cover with Kim Kardashian, how it’s been working with Anna Wintour, and how Beyonce is a private client of hers. Females unite! This episode will have you feeling #GirlPower from start to finish.    The post EP44 : ALEJANDRA ALONSO ROJAS ON THE POWER OF FEMALE CREATIVES appeared first on Idalia Salsamendi.

<h3>IT’S A GIRL THING.  </h3> Get ready as we take you behind the fashion scenes with designer Alejandra Alonso Rojas and her namesake brand. In this truly enlightening episode, Alejandra shares with us her story to success, how she was able to snag a Vogue cover with Kim Kardashian, how it’s been working with Anna Wintour, and how Beyonce is a private client of hers. Females unite! This episode will have you feeling #GirlPower from start to finish.  <a href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fidaliasalsamendi.com%2Fep44-alejandra-alonso-rojas-on-the-power-of-female-creatives%2F&amp;linkname=EP44%20%3A%20ALEJANDRA%20ALONSO%20ROJAS%20ON%20THE%20POWER%20OF%20FEMALE%20CREATIVES" rel="nofollow noopener" target="_blank"></a><a href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fidaliasalsamendi.com%2Fep44-alejandra-alonso-rojas-on-the-power-of-female-creatives%2F&amp;linkname=EP44%20%3A%20ALEJANDRA%20ALONSO%20ROJAS%20ON%20THE%20POWER%20OF%20FEMALE%20CREATIVES" rel="nofollow noopener" target="_blank"></a><a href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fidaliasalsamendi.com%2Fep44-alejandra-alonso-rojas-on-the-power-of-female-creatives%2F&amp;linkname=EP44%20%3A%20ALEJANDRA%20ALONSO%20ROJAS%20ON%20THE%20POWER%20OF%20FEMALE%20CREATIVES" rel="nofollow noopener" target="_blank"></a><a href="https://www.addtoany.com/add_to/whatsapp?linkurl=https%3A%2F%2Fidaliasalsamendi.com%2Fep44-alejandra-alonso-rojas-on-the-power-of-female-creatives%2F&amp;linkname=EP44%20%3A%20ALEJANDRA%20ALONSO%20ROJAS%20ON%20THE%20POWER%20OF%20FEMALE%20CREATIVES" rel="nofollow noopener" target="_blank"></a><a href="https://www.addtoany.com/share#url=https%3A%2F%2Fidaliasalsamendi.com%2Fep44-alejandra-alonso-rojas-on-the-power-of-female-creatives%2F&amp;title=EP44%20%3A%20ALEJANDRA%20ALONSO%20ROJAS%20ON%20THE%20POWER%20OF%20FEMALE%20CREATIVES" rel="nofollow" target="_blank"></a>The post <a href="https://idaliasalsamendi.com/ep44-alejandra-alonso-rojas-on-the-power-of-female-creatives/" rel="nofollow" target="_blank">EP44 : ALEJANDRA ALONSO ROJAS ON THE POWER OF FEMALE CREATIVES</a> appeared first on <a href="https://idaliasalsamendi.com" rel="nofollow" target="_blank">Idalia Salsamendi</a>.

EP44 : ALEJANDRA ALONSO ROJAS ON THE POWER OF FEMALE CREATIVES

Alejandra Alonso Rojas is originally from Madrid, Spain from a long line of interesting and independent women.  When Alejandra decided to launch her collection, she turned inward to herself and her family instead of looking for outside references.  The result is a gorgeous and rich collection that has landed her a spot in the 2019 CFDA class and in many of our clients' hearts.

Alejandra Alonso Rojas is originally from Madrid, Spain from a long line of interesting and independent women.  When Alejandra decided to launch her collection, she turned inward to herself and her family instead of looking for outside references.  The result is a gorgeous and rich collection that has landed her a spot in the 2019 CFDA class and in many of our clients' hearts.

Keeping Fashion in the Family | Alejandra Alonso Rojas