Annika Meller's guest appearances

Annika Meller

The Glossy Podcast

Backstory Beginnings

Anine Bing

Mack Weldon

Brian Berger

Beth Gerstein

Kerry Docherty

Carlos Rodriguez

Kelly Cook

Jeff Johnson

Emily Weiss

Jennifer Lopez

Ralph Lauren

Eileen Fisher

Henry Davis

Michele Romanow

Nick Brown

OwlTail

Co-Founder and CSO Annika and COO Olivia discuss the brand’s 10-year journey, the timeless aesthetic of their products, along with the importance of building trust in your team, setting goals, and identifying milestones.See omnystudio.com/listener for privacy information.

Co-Founder and CSO Annika and COO Olivia discuss the brand’s 10-year journey, the timeless aesthetic of their products, along with the importance of building trust in your team, setting goals, and identifying milestones.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Backstory Beginnings – Annika Meller + Olivia Gentin with ANINE BING

When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling orders, as they worked to build the company from the ground-up. In the years that followed, Anine Bing continued to grow its following and its business. The brand now has 10 stores, with four more on the way, and is experimenting with social and traditional marketing. The hope is that one day, the brand will be everywhere its customers are. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Annika Meller, COO and co-founder of Anine Bing, to discuss what it was like to build a brand on Instagram in 2012, why paid promotions can be dangerous and why investing in more traditional marketing channels like billboards and magazines makes sense.

When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling orders, as they worked to build the company from the ground-up. In the years that followed, Anine Bing continued to grow its following and its business. The brand now has 10 stores, with four more on the way, and is experimenting with social and traditional marketing. The hope is that one day, the brand will be everywhere its customers are. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Annika Meller, COO and co-founder of Anine Bing, to discuss what it was like to build a brand on Instagram in 2012, why paid promotions can be dangerous and why investing in more traditional marketing channels like billboards and magazines makes sense.

Anine Bing's Annika Meller: Paid promotion is a slippery slope