Mike Rhoten's guest appearances

Mike Rhoten

Supplement Engineer Podcast

The Formula Cast

Beyond The Gray

Matt Nickerson

John Meadows

Ben Hartman

Chris Waldrum

Michael Bischoff

Joey Savage

Shawn Wells

Prady Tewarie

Chris Duffin

Phil Heath

Alex Tarnava

Jay Cutler

Mike Matthews

Aaron West

Patrick Williams

OwlTail

In this episode of The Supplement Industry Roundtable, we're talking with the guys from Axe &amp; Sledge, Mike Rhoten &amp; Patrick Williams! These guys are awesome. From brand building, to proper formulations, these two have an awesome insight into the industry &amp; their mission to take things to the top.

002 - Mike Rhoten & Patrick Williams

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements Supplement Engineer IG: https://instagram.com/thesupplementengineer Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber   In this episode of the Supplement Engineer Podcast, I'm joined by the Co-Founder of Axe &amp; Sledge Supplements as well as American Made Nutrition -- Mike Rhoten. In this episode, Mike and I discuss a wide array of topics, including: Mikes's origin story in the supplement industry The founding of Axe &amp; Sledge SupplementsEarly challenges with opening a brick and mortar operation Vetting athletes for supplement brands Where did the name "Axe &amp; Sledge" come from? Early mistakes with the brands Identifying which retail partners to work with Juggling two different supplement companies Flavoring products for domestic vs international palates Pat joins the fun to discuss product formulation Deciding when to release a new product The Grind Whiskey &amp; Cola Mike &amp; Pat's favorite whiskeys, bourbons, and ryes and MORE  Mike Rhoten IG: https://www.instagram.com/mikerhoten/ Axe &amp; Sledge IG: https://www.instagram.com/axeandsledge/ American Made Nutrition IG: https://www.instagram.com/americanmadenutrition/ Axe &amp; Sledge Supplements website: https://axeandsledge.com If you enjoy this podcast and want to see more content like it, please consider leaving a review! https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&amp;ls=1

Supplement Engineer Blog: <a href="https://supplementengineer.com/blogs/supplements" rel="nofollow" target="_blank">https://supplementengineer.com/blogs/supplements</a> Supplement Engineer IG: <a href="https://instagram.com/thesupplementengineer" rel="nofollow" target="_blank">https://instagram.com/thesupplementengineer</a> Supp Engr Podcast on Spotify: <a href="https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO" rel="nofollow" target="_blank">https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO</a> Supplement Engineer YouTube: <a href="https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscribe</a>r In this episode of the Supplement Engineer Podcast, I'm joined by the Co-Founder of Axe &amp; Sledge Supplements as well as American Made Nutrition -- Mike Rhoten. In this episode, Mike and I discuss a wide array of topics, including: <ul><li>Mikes's origin story in the supplement industry</li> <li>The founding of Axe &amp; Sledge SupplementsEarly challenges with opening a brick and mortar operation</li> <li>Vetting athletes for supplement brands</li> <li>Where did the name "Axe &amp; Sledge" come from?</li> <li>Early mistakes with the brands</li> <li>Identifying which retail partners to work with</li> <li>Juggling two different supplement companies</li> <li>Flavoring products for domestic vs international palates</li> <li>Pat joins the fun to discuss product formulation</li> <li>Deciding when to release a new product</li> <li>The Grind Whiskey &amp; Cola</li> <li>Mike &amp; Pat's favorite whiskeys, bourbons, and ryes</li> <li>and MORE</li> </ul> Mike Rhoten IG: <a href="https://www.instagram.com/mikerhoten/" rel="nofollow" target="_blank">https://www.instagram.com/mikerhoten/</a> Axe &amp; Sledge IG: <a href="https://www.instagram.com/axeandsledge/" rel="nofollow" target="_blank">https://www.instagram.com/axeandsledge/</a> American Made Nutrition IG: <a href="https://www.instagram.com/americanmadenutrition/" rel="nofollow" target="_blank">https://www.instagram.com/americanmadenutrition/</a> Axe &amp; Sledge Supplements website: <a href="https://axeandsledge.com" rel="nofollow" target="_blank">https://axeandsledge.com</a> If you enjoy this podcast and want to see more content like it, please consider leaving a review! <a href="https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&amp;ls=1" rel="nofollow" target="_blank">https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&amp;ls=1</a>

Episode #98: Mike Rhoten & Axe and Sledge Supplements