Beau Wehrle's guest appearances

Beau Wehrle

James Miller Lifeology Radio

Beyond the Shelf

Small Business Digest

Ray Isle

Nancy Clark

Maura Judkis

Philippe Langner

Baxter Holmes

Scott Riefler

Ben Moore

Elliot Begoun

Michael Kalanty

John Hayes

Arent Fox

Dan Curtin

Jason Cohen

Phil Lempert

Yaron Weitzman

OwlTail

 Once dominated by brands such as Gatorade or Powerade, the functional/performance beverage market has recently undergone a huge resurgence. With the help of trendy ingredients, such as CBD, brands have been reshaping how consumers view this once-booming market. With an emphasis on nutritional and performance benefits, this  (new) market is hitting all the sweet spots for modern consumers. This week on Just a Taste, we spoke with Beau Wehrle of DEFY. Their CBD-infused performance drink is the first to be made with athletes in mind. We discussed how the product came to be, as well as the hurtles their product has encountered in such a new and emerging market. 

<p> Once dominated by brands such as Gatorade or Powerade, the functional/performance beverage market has recently undergone a huge resurgence. With the help of trendy ingredients, such as CBD, brands have been reshaping how consumers view this once-booming market. With an emphasis on nutritional and performance benefits, this  (new) market is hitting all the sweet spots for modern consumers. This week on Just a Taste, we spoke with Beau Wehrle of <a href="https://drinkdefy.com/" rel="nofollow" target="_blank">DEFY</a>. Their CBD-infused performance drink is the first to be made with athletes in mind. We discussed how the product came to be, as well as the hurtles their product has encountered in such a new and emerging market. </p>

How can CBD help athletes? with Beau Wehrle of DEFY