Zipporah Allen's guest appearances

Zipporah Allen

Marketing Today with Alan Hart

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The COVID 19 pandemic has dramatically accelerated the rate at which digital innovations are currently being integrated across industries. In today’s episode, we talk with Zipporah Allen, who joined Taco Bell as their Chief Digital Officer in 2019, just a few months before the start of the COVID-19 changed the world, about the success of their latest digital initiative and how her previous roles prepared her for the immense challenges that accompany a global pandemic. Zipporah has had a phenomenal career, from occupying multiple roles across marketing and strategy at McDonald’s to joining Yum! brands where she spent several years at Pizza Hut mastering the pizza category and digital innovation, before transitioning to Taco Bell. Tuning in, you'll hear about Taco Bell’s new subscription program, Taco Lovers Pass, how they developed it, why Zipporah is so proud of her team, and why digital is uniquely suited to delivering a remarkably personalized customer experience. We also delve into Zipporah’s dedication to multi-locational marketing, what drew her to the industry, and why she stayed. Be sure to tune in for this fascinating conversation on the power of brand identity, consumer engagement, the relationship between digital and analog, and much more!

The COVID 19 pandemic has dramatically accelerated the rate at which digital innovations are currently being integrated across industries. In today’s episode, we talk with Zipporah Allen, who joined Taco Bell as their Chief Digital Officer in 2019, just a few months before the start of the COVID-19 changed the world, about the success of their latest digital initiative and how her previous roles prepared her for the immense challenges that accompany a global pandemic. Zipporah has had a phenomenal career, from occupying multiple roles across marketing and strategy at McDonald’s to joining Yum! brands where she spent several years at Pizza Hut mastering the pizza category and digital innovation, before transitioning to Taco Bell. Tuning in, you'll hear about Taco Bell’s new subscription program, Taco Lovers Pass, how they developed it, why Zipporah is so proud of her team, and why digital is uniquely suited to delivering a remarkably personalized customer experience. We also delve into Zipporah’s dedication to multi-locational marketing, what drew her to the industry, and why she stayed. Be sure to tune in for this fascinating conversation on the power of brand identity, consumer engagement, the relationship between digital and analog, and much more!

Ep 51: Zipporah Allen is the Chief Digital Officer for Taco Bell

Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak with Zipporah Allen, VP of Digital Customer Experiences at Taco Bell, to learn more about Taco Bell Rewards, what it means for Taco Bell's superfans, and how the brand is continuing to evolve its customer-first focus. 

Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak with Zipporah Allen, VP of Digital Customer Experiences at Taco Bell, to learn more about Taco Bell Rewards, what it means for Taco Bell's superfans, and how the brand is continuing to evolve its customer-first focus.

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

In this week's episode of “Marketing Today,” Alan spoke with Zipporah “Zip” Allen, who was named CMO of Pizza Hut in January of this year, after having been with the company since May of 2015. Prior to her time at Pizza Hut, Allen was at McDonald's for eight years. Perhaps most notable in her tenure at McDonald's was the three years she spent as national marketing manager for Australia.Allen has been very active since assuming her role as CMO. Recently, she led Pizza Hut's agency search, ultimately deciding to join forces with GSD&amp;M in Austin, Texas. And as we head toward fall and the kickoff of another football season, Pizza Hut is kicking off another new partnership. This year, they will be the official pizza sponsor of the NFL. In talking about that new venture during the podcast, Allen noted the connection fans have with the NFL — and sports in general — and why it matters for Pizza Hut. “I think the ‘live' nature of it,” says Allen, “and the fact that it's just this authentic place where consumers are really passionate about it, are the two things that make sports really attractive, especially for a brand like ours.”Highlights from this week's “Marketing Today” podcast include:On the fast track: Allen traces her career path and talks about bringing iconic brands to life. (1:34)Allen places great importance on her time in Australia with McDonald's, noting how it sparked great personal and professional growth. (6:29)“It's a great time to be in the pizza category.” Allen discusses consumer expectations regarding pizza purveyors and Pizza Hut's $130 million investment to become a more digitally enabled and delivery-focused organization. (8:26)“We're all about the fans.” Allen on Pizza Hut being named the official pizza sponsor of the NFL. (11:48)In naming GSD&amp;M as its agency of record, Allen believes Pizza Hut found an agency that brings the brand's values to life. (15:48)Allen discusses the search that led to choosing GSD&amp;M, and how, in a commoditized category, they are taking Pizza Hut to “a more emotional place.” (17:47)A deep appreciation for the sacrifices made by her parents and grandparents: Allen talks about her half African-American/half Filipino heritage. (23:12)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of “<a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">Marketing Today</a>,” <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan</a> spoke with <a href="https://www.linkedin.com/in/zipporah-allen-6282721/" rel="nofollow" target="_blank">Zipporah “Zip” Allen</a>, who was named CMO of Pizza Hut in January of this year, after having been with the company since May of 2015. Prior to her time at Pizza Hut, Allen was at McDonald's for eight years. Perhaps most notable in her tenure at McDonald's was the three years she spent as national marketing manager for Australia.Allen has been very active since assuming her role as CMO. Recently, she led Pizza Hut's agency search, ultimately deciding to join forces with GSD&amp;M in Austin, Texas. And as we head toward fall and the kickoff of another football season, Pizza Hut is kicking off another new partnership. This year, they will be the official pizza sponsor of the NFL. In talking about that new venture during the podcast, Allen noted the connection fans have with the NFL — and sports in general — and why it matters for Pizza Hut. “I think the ‘live' nature of it,” says Allen, “and the fact that it's just this authentic place where consumers are really passionate about it, are the two things that make sports really attractive, especially for a brand like ours.”Highlights from this week's “Marketing Today” podcast include:<ul><li>On the fast track: Allen traces her career path and talks about bringing iconic brands to life. (1:34)</li><li>Allen places great importance on her time in Australia with McDonald's, noting how it sparked great personal and professional growth. (6:29)</li><li>“It's a great time to be in the pizza category.” Allen discusses consumer expectations regarding pizza purveyors and Pizza Hut's $130 million investment to become a more digitally enabled and delivery-focused organization. (8:26)</li><li>“We're all about the fans.” Allen on Pizza Hut being named the official pizza sponsor of the NFL. (11:48)</li><li>In naming GSD&amp;M as its agency of record, Allen believes Pizza Hut found an agency that brings the brand's values to life. (15:48)</li><li>Allen discusses the search that led to choosing GSD&amp;M, and how, in a commoditized category, they are taking Pizza Hut to “a more emotional place.” (17:47)</li><li>A deep appreciation for the sacrifices made by her parents and grandparents: Allen talks about her half African-American/half Filipino heritage. (23:12)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL