Kate Ware's guest appearances

Kate Ware

Reputation Revolution | the professional personal branding show

True Business Stories

Ann Handley

Seth Godin

Tom Schwab

Mark Babbitt

Lacy Boggs

Joanna Penn

Julian Mather

Jim Stewart

Oscar Trimboli

Ronsley Vaz

Adam Franklin

Joe Pulizzi

Andy Crestodina

Mitch Jackson

Darren Rowse

OwlTail

Kate Ware has a passion for marketing and helping businesses with her team of  marketing and brand professionals. MadeGreat is a one stop digital marketing agency. 

Kate Ware has a passion for marketing and helping businesses with her team of  marketing and brand professionals. MadeGreat is a one stop digital marketing agency.

Kate Ware, Principal Strategist MadeGreat

Jen Frahm

A week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of  biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos &amp; about to add another - curious who manages the brand side well? Does visual coherence matter? Jen's tweet resonated with Trevor Young, the host and publisher of Reputation Revolution.  As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, Trevor has seen first-hand the dilemmas that come with commercialising one's reputation, for example: Personal brand vs business brand - which should receive more priority?Should I be developing a series of products as sub-brands, or not?And what about building bona fide sideline businesses instead of products - will this detract from my personal brand? So many questions, and no right or wrong answer, of course. A lot depends on your personal circumstances and your goals. So Trevor thought it would be a good idea to get Jen on the podcast - along with her friend and colleague, branding specialist, Kate Ware, from BuzzPop Brands. The idea was: "Let's just have a chat about this and share our thoughts and ideas on the podcast." So that's what this episode is about: an informal 'roundtable conversation' between Trev, Jen and Kate, in which they dissect the pros and cons of collaborative sideline businesses, sub-branded ventures and product ecosystems, and what's the most effective way to build out the business behind one's personal brand. CONNECT WITH JEN: TwitterLinkedInWebsite CONNECT WITH KATE: TwitterLinkedInWebsite

A week ago, <a href="https://drjenfrahm.com/" rel="nofollow" target="_blank">Dr Jen Frahm</a>, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: <a href="https://twitter.com/jenfrahm" rel="nofollow" target="_blank">@jenfrahm</a> - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos &amp; about to add another - curious who manages the brand side well? Does visual coherence matter? Jen's tweet resonated with <a href="https://twitter.com/trevoryoung" rel="nofollow" target="_blank">Trevor Young</a>, the host and publisher of Reputation Revolution. As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, Trevor has seen first-hand the dilemmas that come with commercialising one's reputation, for example: <ul><li>Personal brand vs business brand - which should receive more priority?</li><li>Should I be developing a series of products as sub-brands, or not?</li><li>And what about building bona fide sideline businesses instead of products - will this detract from my personal brand?</li></ul> So many questions, and no right or wrong answer, of course. A lot depends on your personal circumstances and your goals. So Trevor thought it would be a good idea to get Jen on the podcast - along with her friend and colleague, branding specialist, <a href="https://twitter.com/_kateware" rel="nofollow" target="_blank">Kate Ware</a>, from <a href="https://www.buzzpopbrands.com.au/" rel="nofollow" target="_blank">BuzzPop Brands</a>. The idea was: "Let's just have a chat about this and share our thoughts and ideas on the podcast." So that's what this episode is about: an informal 'roundtable conversation' between Trev, Jen and Kate, in which they dissect the pros and cons of collaborative sideline businesses, sub-branded ventures and product ecosystems, and what's the most effective way to build out the business behind one's personal brand. CONNECT WITH JEN: <ul><li><a href="https://twitter.com/jenfrahm" rel="nofollow" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/jenniferfrahm/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://drjenfrahm.com/" rel="nofollow" target="_blank">Website</a></li></ul> CONNECT WITH KATE: <ul><li><a href="https://twitter.com/_kateware" rel="nofollow" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/kateware/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.buzzpopbrands.com.au/" rel="nofollow" target="_blank">Website</a></li></ul>

163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate Ware

When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as: The best social channels for thought leadersWhy Twitter is complementary to LinkedInThe rise of private online communitiesRobust discussions a sign you're on the right social media pathHow Twitter has cleaned up its act &amp; is now more user-friendlyHow to effectively use Twitter listsWhy LinkedIn is the most exciting platform for thought leadersMaximising LinkedIn for all of its featuresWhy direct messaging is the most powerful function of LinkedInThe power of micro-stories &amp; raw 'in the now' video on LinkedInThe opportunity that comes with responding to comments on social mediaDon't be afraid to have a point of view, especially around topical issues relevant to your businessHow batch production of micro-content allows thought leaders to build their narrative efficiently on social channelsShould you be on Instagram? If you want to raise your profile but are a bit confused when it comes to the current state of social media, this episode is worth a listen! CONNECT WITH KATE: WebsiteLinkedInTwitter

When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, <a href="https://twitter.com/_kateware" rel="nofollow" target="_blank">Kate Ware</a> helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as: <ul><li>The best social channels for thought leaders</li><li>Why Twitter is complementary to LinkedIn</li><li>The rise of private online communities</li><li>Robust discussions a sign you're on the right social media path</li><li>How Twitter has cleaned up its act &amp; is now more user-friendly</li><li>How to effectively use Twitter lists</li><li>Why LinkedIn is the most exciting platform for thought leaders</li><li>Maximising LinkedIn for all of its features</li><li>Why direct messaging is the most powerful function of LinkedIn</li><li>The power of micro-stories &amp; raw 'in the now' video on LinkedIn</li><li>The opportunity that comes with responding to comments on social media</li><li>Don't be afraid to have a point of view, especially around topical issues relevant to your business</li><li>How batch production of micro-content allows thought leaders to build their narrative efficiently on social channels</li><li>Should you be on Instagram?</li></ul> If you want to raise your profile but are a bit confused when it comes to the current state of social media, this episode is worth a listen! CONNECT WITH KATE: <ul><li><a href="https://www.buzzpopbrands.com.au/" rel="nofollow" target="_blank">Website</a></li><li><a href="https://www.linkedin.com/in/kateware/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://twitter.com/_kateware" rel="nofollow" target="_blank">Twitter</a></li></ul>

143: Social media for thought leaders with Kate Ware