Janice MacLennan's guest appearances

Janice MacLennan

Political Pharmacist Podcast

PharmaMarketing 411

OwlTail

Ever wonder why certain prescriptions are branded and brought to market the way they are?Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market.  With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it.You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry

Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: <a href="https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry" rel="nofollow" target="_blank">https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry</a>

Episode 121 - Prescription Brand Planning with Janice MacLennan

Co-hosts Will Brown and John Hinkle are thrilled to welcome Janice MacLennan to this episode of PharmaMarketing 411 to have a conversation about what the pharma industry can do to improve the approach to brand strategy. We talk about how Janice has made a pivot in how she approaches marketing planning - and how that is helping companies become more aligned across their entire commercial organization. Janice’s book "Brand Planning for the Pharmaceutical Industry" discusses how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. This book is a “how-to” guide that outlines a step-by-step approach to brand planning, using market segmentation as the jumping-off point for every brand.Link to Janice's Book: "Brand Planning for the Pharmaceutical Industry"

Co-hosts Will Brown and John Hinkle are thrilled to welcome Janice MacLennan to this episode of PharmaMarketing 411 to have a conversation about what the pharma industry can do to improve the approach to brand strategy. We talk about how Janice has made a pivot in how she approaches marketing planning - and how that is helping companies become more aligned across their entire commercial organization. Janice’s book "Brand Planning for the Pharmaceutical Industry" discusses how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. This book is a “how-to” guide that outlines a step-by-step approach to brand planning, using market segmentation as the jumping-off point for every brand. <a href="https://www.amazon.com/Planning-Pharmaceutical-Industry-Janice-Maclennan/dp/1138247820/ref=sr_1_2?keywords=%22Brand+Planning+for+the+Pharmaceutical+Industry%22&amp;qid=1639403313&amp;sr=8-2" rel="nofollow" target="_blank">Link to Janice's Book: "Brand Planning for the Pharmaceutical Industry"</a>