Trinh Tham's guest appearances

Trinh Tham

The Voice of Retail

CMA Connect

Behind the Brand

Harry Rosen

Mitch Joel

Arlene Dickinson

KEVIN EDWARDS

Matt McGowan

Ron Tite

Mary Graham

Josh Luber

Michael Schneider

Alex Waldman

Kate Hudson

Ashley Merrill

Danielle Brown

Jeremy Miller

John Ferguson

OwlTail

“I think that leadership, to me, is really more about you taking initiative to start something. To take control over something that is important to you.”— Trinh ThamLeading the growth of some of Canada’s most recognizable brands is no easy task. For Trinh Tham, it’s just a regular day. As a seasoned, high-performing retail marketing leader, Trinh has developed and executed successful brand and merchandising strategies for several companies, including Bell Media, Loblaw Companies Ltd., Sobeys, and Tim Hortons – her resume is impressive to say the least. Now at Harry Rosen, Trinh is responsible for driving business growth through its brand strategies, loyalty program, digital innovation, and e-Commerce experience.Harry Rosen opened its first location in 1954 with a vision of becoming a genuinely international men’s boutique. A boutique that specializes in and exemplifies excellent service, advice, craftsmanship and individualization. Nearly 70 years later Harry Rosen continues to achieve their mission, helping men feel good and do good in their personal and professional lives.Here are some highlights from the episode: Leading authentically and by example Constantly evolving and meeting your customers where they are  How to successfully articulate brand values in everything that you do Enjoy!Looking for more?Discover more about Harry Rosen here.Follow them on Instagram, Facebook, and Twitter.You can learn more about Neo Financial here.Follow us on Facebook, Instagram, and Twitter.

“I think that leadership, to me, is really more about you taking initiative to start something. To take control over something that is important to you.”— Trinh ThamLeading the growth of some of Canada’s most recognizable brands is no easy task. For Trinh Tham, it’s just a regular day. As a seasoned, high-performing retail marketing leader, Trinh has developed and executed successful brand and merchandising strategies for several companies, including Bell Media, Loblaw Companies Ltd., Sobeys, and Tim Hortons – her resume is impressive to say the least. Now at Harry Rosen, Trinh is responsible for driving business growth through its brand strategies, loyalty program, digital innovation, and e-Commerce experience.Harry Rosen opened its first location in 1954 with a vision of becoming a genuinely international men’s boutique. A boutique that specializes in and exemplifies excellent service, advice, craftsmanship and individualization. Nearly 70 years later Harry Rosen continues to achieve their mission, helping men feel good and do good in their personal and professional lives.Here are some highlights from the episode:<ul> <li>Leading authentically and by example</li> <li>Constantly evolving and meeting your customers where they are </li> <li>How to successfully articulate brand values in everything that you do</li> </ul>Enjoy!Looking for more?Discover more about Harry Rosen <a href="https://www.harryrosen.com/en" rel="nofollow" target="_blank">here</a>.Follow them on <a href="https://www.instagram.com/harryroseninc/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.facebook.com/harryroseninc" rel="nofollow" target="_blank">Facebook</a>, and <a href="https://twitter.com/harryroseninc" rel="nofollow" target="_blank">Twitter</a>. You can learn more about Neo Financial <a href="https://www.neofinancial.com/" rel="nofollow" target="_blank">here</a>.Follow us on <a href="https://www.facebook.com/neofinancial/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/neofinancial/" rel="nofollow" target="_blank">Instagram</a>, and <a href="https://twitter.com/Neofinancial" rel="nofollow" target="_blank">Twitter</a>.

Harry Rosen | Trinh Tham

Reproduced from a conversation originally recorded in October of 2020 Join John Wiltshire and Trinh Tham, CMO of Harry Rosen, to hear how this retail brand has remained true to their brand purpose, while continuously evolving and pivoting. Trinh believes that marketers have a vital role: to act as the voice of the customer. This means we need to be active listeners – asking what customers want from our brands, beyond product, service, and value. They discuss: How Harry Rosen has always been consistent with their values, but these values needed to be refreshed and articulated (2:43) so they would resonate with their customers, both old and new (3:55). But, instead of rolling out a new strategy, they hit pause on their marketing (6:26) and started producing and donating designer face masks (7:53). The impact of Black Lives Matter and how it forced them as a brand to evaluate whether they were doing enough to help with systemic racism (12:40), both internally and externally. Adjusting Harry Rosen’s merchandising and marketing strategy to provide customers what they want (15:42), for example, shifting from business wear to sportswear (“work from home wear”). Increasing the company’s digital spend, a focus on performance marketing and employee satisfaction (17:21) with an emphasis on customer relationships (19:09) Trinh’s advice on setting your brand purpose, stopping, and checking in (with your team and customers), and the importance of authenticity and empathy (21:31)     To find out more about living your brand’s purpose, during and after a pandemic,🎧 tune in to CMA Connect on Apple or Spotify 🎧. Stay connected and receive the latest marketing news and industry trends by visiting thecma.ca and signing up for a myCMA account.

Reproduced from a conversation originally recorded in October of 2020 Join John Wiltshire and Trinh Tham, CMO of Harry Rosen, to hear how this retail brand has remained true to their brand purpose, while continuously evolving and pivoting. Trinh believes that marketers have a vital role: to act as the voice of the customer. This means we need to be active listeners – asking what customers want from our brands, beyond product, service, and value. They discuss: <ul><li>How Harry Rosen has always been consistent with their values, but these values needed to be refreshed and articulated (2:43) so they would resonate with their customers, both old and new (3:55). But, instead of rolling out a new strategy, they hit pause on their marketing (6:26) and started producing and donating designer face masks (7:53).</li> <li>The impact of Black Lives Matter and how it forced them as a brand to evaluate whether they were doing enough to help with systemic racism (12:40), both internally and externally.</li> <li>Adjusting Harry Rosen’s merchandising and marketing strategy to provide customers what they want (15:42), for example, shifting from business wear to sportswear (“work from home wear”).</li> <li>Increasing the company’s digital spend, a focus on performance marketing and employee satisfaction (17:21) with an emphasis on customer relationships (19:09)</li> <li>Trinh’s advice on setting your brand purpose, stopping, and checking in (with your team and customers), and the importance of authenticity and empathy (21:31)   </li> </ul> To find out more about living your brand’s purpose, during and after a pandemic,🎧 tune in to CMA Connect on Apple or Spotify 🎧. Stay connected and receive the latest marketing news and industry trends by visiting <a href="https://thecma.ca/" rel="nofollow" target="_blank">thecma.ca</a> and <a href="https://thecma.ca/login/sign-up" rel="nofollow" target="_blank">signing up</a> for a myCMA account.

EP8 - How to live your brand purpose during a pandemic, with Trinh Tham

Jonathan Cavaliere

Shannae Ingleton

Welcome to the Voice of Retail special Retail Marketing Conference edition,  I’m your host Michael LeBlanc and this special edition podcast is brought to you in conjunction with Retail Council of Canada. Recorded live in Toronto April 18th 2019 at Retail Council of Canada’s annual Retail Marketing conference,  this special edition podcast features two of my on-stage interviews plus insights from attendees. First I chat with two of Canada’s top influencers, Jonathan Cavilier and Shannae Ingleton .  They discuss their tradecraft, experiences working with brands and advice for retailers on how to work with key influencers to achieve their objectives. https://www.instagram.com/torontoshay/?hl=en https://www.instagram.com/jonathancavaliere/?hl=en Next, my fireside conversation with Trinh Tham, Vice President of brand strategy and planning at Sobey’s.   We talk about the tradecraft of the modern retail marketer We’ll  wrap up with my thoughts around the key moments and insights from Canada’s leading retail marketing conference. At the end of a great day of retail marketing thought leadership and networking with old friends, colleagues and new friends, we were all treated to amazing cocktails sponsored by Emilio at Ad Mill featuring retail marketing/agency veteran Paul Allemby’s latest venture, a bespoke local-made gin call Levenswater. https://www.levenswater.com/ Going to get Paul onto an upcoming episode of TVOR to tell us his amazing story of moving from leading top marketing agencies, to following his passion and creating an award winning spirit! You can see the whole agenda from Retail Marketing here: http://racsymposium.ca/schedule That’s a wrap on this very special edition of The Voice of Retail. I’m michael leblanc founder and president of M.E. LeBlanc &amp; Company Inc, and you can learn more about me at www.meleblanc.co or on LInkedIn, and stay tuned for our next  regular edition of the podcast available each and every Friday.  If you like this edition please subscribe, rate it on iTunes and tell all your LinkedIn friends!  Until next time, have a great week!

Welcome to the Voice of Retail special Retail Marketing Conference edition, I’m your host Michael LeBlanc and this special edition podcast is brought to you in conjunction with Retail Council of Canada. Recorded live in Toronto April 18th 2019 at Retail Council of Canada’s annual Retail Marketing conference, this special edition podcast features two of my on-stage interviews plus insights from attendees. First I chat with two of Canada’s top influencers, Jonathan Cavilier and Shannae Ingleton . They discuss their tradecraft, experiences working with brands and advice for retailers on how to work with key influencers to achieve their objectives. <a href="https://www.instagram.com/torontoshay/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/torontoshay/?hl=en</a> <a href="https://www.instagram.com/jonathancavaliere/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/jonathancavaliere/?hl=en</a> Next, my fireside conversation with Trinh Tham, Vice President of brand strategy and planning at Sobey’s. We talk about the tradecraft of the modern retail marketer We’ll wrap up with my thoughts around the key moments and insights from Canada’s leading retail marketing conference. At the end of a great day of retail marketing thought leadership and networking with old friends, colleagues and new friends, we were all treated to amazing cocktails sponsored by Emilio at Ad Mill featuring retail marketing/agency veteran Paul Allemby’s latest venture, a bespoke local-made gin call Levenswater. <a href="https://www.levenswater.com/" rel="nofollow" target="_blank">https://www.levenswater.com/</a> Going to get Paul onto an upcoming episode of TVOR to tell us his amazing story of moving from leading top marketing agencies, to following his passion and creating an award winning spirit! You can see the whole agenda from Retail Marketing here: <a href="http://racsymposium.ca/schedule" rel="nofollow" target="_blank">http://racsymposium.ca/schedule</a> That’s a wrap on this very special edition of The Voice of Retail. I’m michael leblanc founder and president of M.E. LeBlanc &amp; Company Inc, and you can learn more about me at <a href="http://www.meleblanc.co" rel="nofollow" target="_blank">www.meleblanc.co</a> or on LInkedIn, and stay tuned for our next regular edition of the podcast available each and every Friday. If you like this edition please subscribe, rate it on iTunes and tell all your LinkedIn friends! Until next time, have a great week!

Special Retail Marketing Conference edition featuring Trinh Tham from Sobeys, Jonathan Cavaliere and Shannae Ingleton Smith