Greg Kogan's guest appearances

Greg Kogan

Business and Philosophy

Software Daily

Upside/Downside - a podcast for Finance Business Partners

Vector Podcast

Tyler Cowen

Rob Walch

Frank Chen

Erik Torenberg

Seth Godin

Ben Horowitz

Bob Hoffman

Vivek Saraswat

Ilya Sukhar

Leo Polovets

Geoff Ralston

Elad Gil

George Anders

Gaurav Jain

Semil Shah

OwlTail

As self-service data analytics tools become more mainstream, how do Finance Business Partners know their outputs are accurate?  Greg Kogan, Assistant Professor of Accounting at Long Island University, shares how governance frameworks are critical to protecting value from our data.  Greg also shares how college curriculum is changing to ensure higher productivity and a focus on interpretation of data rather than just aggregation.  And he offers several steps Finance Business Partners can take to incorporate these critical skills into our daily work (hint: it's time to learn Tableau).   Join us!

As self-service data analytics tools become more mainstream, how do Finance Business Partners know their outputs are accurate?  Greg Kogan, Assistant Professor of Accounting at Long Island University, shares how <a href="https://www.amazon.com/Self-Service-Data-Analytics-Governance-Managers/dp/1119773296/ref=sr_1_2?crid=4W7RHWF7P5LJ&amp;dchild=1&amp;keywords=self-service+data+analytics+and+governance+for+managers&amp;qid=1614899361&amp;sprefix=self+service+data+analy%2Caps%2C157&amp;sr=8-2" rel="nofollow" target="_blank">governance frameworks</a> are critical to protecting value from our data.  Greg also shares how college curriculum is changing to ensure higher productivity and a focus on interpretation of data rather than just aggregation.  And he offers several steps Finance Business Partners can take to incorporate these critical skills into our daily work (hint: it's time to learn Tableau).   Join us!

Protecting Value From Your Data Analytics with Greg Kogan, Assistant Professor at Long Island University

Growing a software business requires an understanding of engineering, sales, and marketing. As we learn software engineering, we also pick up some knowledge about how a business should operate. We know that there are customers, and that our product needs to be scalable to serve more customers. We know that some features are more important than others, and so we focus on building the features that matter the most. But unless we make a deliberate focus, engineers do not learn how to sell and market a software product. Learning how to sell and market software is an important skill to develop. It allows a software engineer to be self-sufficient. If you already know how to write software, sales and marketing are actually the only other pieces you need to be an “entrepreneur”. And the basics of sales and marketing are often easier and more fun to learn than the first painful days of learning basic programming. Greg Kogan is an engineer who has shifted his focus to working as a consultant for companies that are trying to go to market with a technical product. Greg has helped grow companies such as Netlify, Scalyr, and Domino Data Lab. Much of his work is around products targeted toward developers. Greg joins the show to describe his methodical approach to selling and marketing software.  RECENT UPDATES: FindCollabs is a company I started recently The FindCollabs Podcast is out! FindCollabs is hiring a React developer FindCollabs Hackathon #1 has ended! Congrats to ARhythm, Kitspace, and Rivaly for winning 1st, 2nd, and 3rd place ($4,000, $1000, and a set of SE Daily hoodies, respectively). The most valuable feedback award and the most helpful community member award both go to Vynce Montgomery, who will receive both the SE Daily Towel and the SE Daily Old School Bucket Hat  We are booking sponsorships for Q3, find more details at https://softwareengineeringdaily.com/sponsor/ Podsheets is our open source set of tools for managing podcasts and podcast businesses New version of Software Daily, our app and ad-free subscription service The post Software Growth with Greg Kogan appeared first on Software Engineering Daily.

Growing a software business requires an understanding of engineering, sales, and marketing. As we learn software engineering, we also pick up some knowledge about how a business should operate. We know that there are customers, and that our product needs to be scalable to serve more customers. We know that some features are more important than others, and so we focus on building the features that matter the most. But unless we make a deliberate focus, engineers do not learn how to sell and market a software product. Learning how to sell and market software is an important skill to develop. It allows a software engineer to be self-sufficient. If you already know how to write software, sales and marketing are actually the only other pieces you need to be an “entrepreneur”. And the basics of sales and marketing are often easier and more fun to learn than the first painful days of learning basic programming. Greg Kogan is an engineer who has shifted his focus to working as a consultant for companies that are trying to go to market with a technical product. Greg has helped grow companies such as Netlify, Scalyr, and Domino Data Lab. Much of his work is around products targeted toward developers. Greg joins the show to describe his methodical approach to selling and marketing software. RECENT UPDATES: <a href="http://findcollabs.com" rel="nofollow" target="_blank">FindCollabs is a company I started recently</a> <a href="https://podcasts.apple.com/us/podcast/findcollabs-podcast/id1460158612" rel="nofollow" target="_blank">The FindCollabs Podcast is out!</a> <a href="https://twitter.com/software_daily/status/1119317663233167360" rel="nofollow" target="_blank">FindCollabs is hiring a React developer</a> <a href="http://findcollabs.com/hackathon" rel="nofollow" target="_blank">FindCollabs Hackathon #1 has ended!</a> Congrats to <a href="https://findcollabs.com/project/EiZppbiwlpHfBgbC0ADq" rel="nofollow" target="_blank">ARhythm</a>, <a href="https://findcollabs.com/project/v7vWqpkRKz5UHupMEqou" rel="nofollow" target="_blank">Kitspace</a>, and <a href="https://findcollabs.com/project/GqVSH5vz30pXotNNOf71" rel="nofollow" target="_blank">Rivaly</a> for winning 1st, 2nd, and 3rd place ($4,000, $1000, and a set of SE Daily hoodies, respectively). The most valuable feedback award and the most helpful community member award both go to <a href="https://findcollabs.com/profile/T2b9TerPNQeCG8InjlDjKxPkAKt1" rel="nofollow" target="_blank">Vynce Montgomery</a>, who will receive both the <a href="https://software-engineering-daily.myshopify.com/collections/frontpage/products/towel" rel="nofollow" target="_blank">SE Daily Towel</a> and the <a href="https://software-engineering-daily.myshopify.com/collections/frontpage/products/old-school-bucket-hat" rel="nofollow" target="_blank">SE Daily Old School Bucket Hat </a> <a href="https://softwareengineeringdaily.com/sponsor/" rel="nofollow" target="_blank">We are booking sponsorships for Q3, find more details at https://softwareengineeringdaily.com/sponsor/</a> <a href="https://findcollabs.com/project/IQNarf2tJ8Un4esfoXck" rel="nofollow" target="_blank">Podsheets is our open source set of tools for managing podcasts and podcast businesses</a> <a href="http://softwaredaily.com" rel="nofollow" target="_blank">New version of Software Daily, our app and ad-free subscription service</a> The post <a href="https://softwareengineeringdaily.com/2019/05/01/software-growth-with-greg-kogan/" rel="nofollow" target="_blank">Software Growth with Greg Kogan</a> appeared first on <a href="https://softwareengineeringdaily.com" rel="nofollow" target="_blank">Software Engineering Daily</a>.

Software Growth with Greg Kogan