Rob Zinkan's guest appearances

Rob Zinkan

Enrollment Growth University: Higher Education

IngenioUs

Josie Ahlquist

Shai Reshef

James Wilson

Kevin Harrington

Jennifer Johnson

Scott Wyatt

Ben Nelson

Robert Atkins

Michael Price

James Smith

Paul Quinn

Clayton Christensen

James Lang

Timothy Renick

Scott Gordon

OwlTail

In this IngenioUs mini episode, we hear from RHB consultants and conveners of a recent, year-long ground breaking study about strategic planning practices in higher education, Dr. Aimee Hosemann and Dr. Rob Zinkan.  What are strategic plans for, and who are they for? What does it mean to be “strategic”? Amidst such rapid change, how relevant can a plan truly be? These are among the questions addressed in a yearlong study of 108 active college and university strategic plans. Researchers selected 16 strategic plans (of the 108) containing some of the most strategic tendencies and then interviewed presidents of those institutions. Based on the study’s findings and implications, Zinkan and Hosemann  will outline important leadership considerations to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.  To register for our June 9 Leading Edge Thinking in Higher Education free webinar, see here: https://register.gotowebinar.com/register/8558370233447293454

In this IngenioUs mini episode, we hear from <a href="https://www.rhb.com/" rel="nofollow" target="_blank">RHB</a> consultants and conveners of a recent, year-long ground breaking study about strategic planning practices in higher education, <a href="https://www.rhb.com/about/aimee-hosemann/" rel="nofollow" target="_blank">Dr. Aimee Hosemann</a> and <a href="https://www.rhb.com/about/rob-zinkan/" rel="nofollow" target="_blank">Dr. Rob Zinkan</a>.  What are strategic plans for, and who are they for? What does it mean to be “strategic”? Amidst such rapid change, how relevant can a plan truly be? These are among the questions addressed in a yearlong study of 108 active college and university strategic plans. Researchers selected 16 strategic plans (of the 108) containing some of the most strategic tendencies and then interviewed presidents of those institutions. Based on the study’s findings and implications, Zinkan and Hosemann  will outline important leadership considerations to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.  To register for our June 9 <a href="https://www.baypath.edu/academics/centers-of-excellence/center-for-higher-education-leadership-and-innovative-practice/leading-edge-thinking-in-higher-education-webinar-series/" rel="nofollow" target="_blank">Leading Edge Thinking in Higher Education</a> free webinar, <a href="https://register.gotowebinar.com/register/8558370233447293454" rel="nofollow" target="_blank">see here:</a> <a href="https://register.gotowebinar.com/register/8558370233447293454" rel="nofollow" target="_blank">https://register.gotowebinar.com/register/8558370233447293454</a>

Strategic Planning That is Truly Strategic: Dr. Aimee Hosemann and Dr. Rob Zinkan

Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.

Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.

26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan