Amy Bonsall's guest appearances

Amy Bonsall

d.MBA

Sustainable Ambition

WIASN podcast

Andy Budd

Joel Califa

Aarron Walter

Yancey Strickler

John Oswald

Eric Quint

Kate Rutter

Rita Gunther McGrath

David Bland

Andrew Whelan

Dave Peterson

Steve Vassallo

Joe Gerber

Marc Hemeon

Ben Burns

OwlTail

In this episode, Dr Amy Bonsall talks to Dr Maxine Horne about the origin story of the WIASN network and her research into global theatre. Follow Amy on Twitter https://twitter.com/littlebirdwoman Dr Pragya Aagarwal https://www.drpragyaagarwal.co.uk/ Dr Helen Kara https://helenkara.com/

In this episode, Dr Amy Bonsall talks to Dr Maxine Horne about the origin story of the WIASN network and her research into global theatre. Follow Amy on Twitter <a href="https://twitter.com/littlebirdwoman" rel="noreferrer noopener nofollow" target="_blank">https://twitter.com/littlebirdwoman</a> Dr Pragya Aagarwal <a href="https://www.drpragyaagarwal.co.uk/" rel="noreferrer noopener nofollow" target="_blank">https://www.drpragyaagarwal.co.uk/</a> Dr Helen Kara <a href="https://helenkara.com/" rel="noreferrer noopener nofollow" target="_blank">https://helenkara.com/</a>

WIASN podcast – ep 3 Dr Amy Bonsall

Venture Design

Amy Bonsall is a head of venture design at IDEO. She currently works in the Palo Alto studio, leading a team of seven business designers. She is also an instructor in the recent IDEO’s course Designing a Business, which teaches venture design. In the episode we covered:   what is venture design and how it is different to lean startup,   what is Amy looking in business design candidates,   and how you can create prototypes that will give answers decrease uncertainty in your business or product team.     Show notes:   2:20 How did Amy get into design?   5:30 How do you get a job as a business designer (at IDEO)?   13:20 What skills do business designers need?   21:40 What is venture design?   28:00 How is venture design different from Lean Startup approach?   31:15 Behavioral vs attitudinal prototypes   35:10 How do you know you are making progress?   43:40 A good example of venture design   45:45 One thing about design Amy has changed her mind about  

<a href="https://www.linkedin.com/in/abonsall/" rel="noopener nofollow" target="_blank">Amy Bonsall</a> is a head of venture design at IDEO. She currently works in the Palo Alto studio, leading a team of seven business designers. She is also an instructor in the recent IDEO’s course <a href="https://www.ideou.com/products/designing-a-business" rel="noopener nofollow" target="_blank">Designing a Business</a>, which teaches venture design. In the episode we covered: <ul> <li> what is venture design and how it is different to lean startup, </li> <li> what is Amy looking in business design candidates, </li> <li> and how you can create prototypes that will give answers decrease uncertainty in your business or product team. </li> </ul> Show notes: <ul> <li> 2:20 How did Amy get into design? </li> <li> 5:30 How do you get a job as a business designer (at IDEO)? </li> <li> 13:20 What skills do business designers need? </li> <li> 21:40 What is venture design? </li> <li> 28:00 How is venture design different from Lean Startup approach? </li> <li> 31:15 Behavioral vs attitudinal prototypes </li> <li> 35:10 How do you know you are making progress? </li> <li> 43:40 A good example of venture design </li> <li> 45:45 One thing about design Amy has changed her mind about </li> </ul>

15- Amy Bonsall @IDEO - What is venture design? 