Neelan Choksi's guest appearances

Neelan Choksi

Lean Startup

Creatives Meet Business

Startup Slingshot Radio

Marc Andreessen

Christopher Lochhead

Jake Knapp

Irene Au

Christina Stembel

Kara Goldin

Guy Kawasaki

Joe Moore

Ben Horowitz

Diane Tavenner

Mamie Kanfer Stewart

Ryan Caldbeck

Laura Klein

Des Traynor

Ryan Hoover

OwlTail

Bootstrap Entrepreneurship

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Neelan Choksi who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say! Notes:  0:00 to 2:12 - Ashland Opening Remarks and Intro of Neelan Choksi  2:13 to 6:32 - Introduction of Self and Topic - Growth  Product Market Fit - your service / product matches a need in the market and you have demand It's all about rinsing and repeating Stages 1 through 4 are addictive, but not the growth stage Now you worry about making ends meet, inventory, etc Be honest with yourself, what's the ceiling of the business? That'll determine the funding / business route you select and opt for. This stage is all about rinsing and repeating You know you're in the growth phase when you start to stay "No"   6:33 to 9:26 - 3 C's and 4 P's of Marketing  C's: Customer, company structure, competition P's: Pricing, Product, Place and Promotion  Pricing = Jacksonville Jaguars example   Distribution -  until now you're the sales person and wear all the hats. Now you're thinking about scaling - hiring a sales person, for example   9:27 to - Scaling / Growth Example - Girls Will Be  Neelan's daughter wanted to shop for clothes in the boys section, which prompted Neelan's wife to develop a line of clothes that were active and had a different fit PR and Social Media help you look bigger than you are Speaking engagements and books help you in the growth phase Questions you start asking in the growth phase  How much cash flow do you have to put into inventory? As a services business, I don't quite have the demand, can I hire someone?     14:16 to 16:07 - Benefits of Partnership  Human Fabric by Bijoy Goswami addresses the power of two (2) Valley of Death is typically something you do alone, the partner comes in the Growth stage The things that make you successful in the early stage will kill you in the Growth stage   16:12 to 18:49 - Ashland Closing Remarks  Want to come to CMBXP (9/20 to 9/22)? Great, get your badge today! Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!    If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. Next up - Goal Planning, so stay tuned! Thanks! Ashland, Creatives Meet Business

Hi there folks! <a href="http://www.cmbatx.com" rel="noopener nofollow" target="_blank">Creatives Meet Business</a> is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features <a href="https://www.linkedin.com/in/neelan/" rel="noopener nofollow" target="_blank">Neelan Choksi</a> who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say! Notes: <ul> <li>0:00 to 2:12 - Ashland Opening Remarks and Intro of <a href="https://www.linkedin.com/in/neelan/" rel="noopener nofollow" target="_blank">Neelan Choksi</a> </li> <li>2:13 to 6:32 - Introduction of Self and Topic - Growth <ul> <li>Product Market Fit - your service / product matches a need in the market and you have demand</li> <li>It's all about rinsing and repeating</li> <li>Stages 1 through 4 are addictive, but not the growth stage</li> <li>Now you worry about making ends meet, inventory, etc</li> <li>Be honest with yourself, what's the ceiling of the business? That'll determine the funding / business route you select and opt for.</li> <li>This stage is all about rinsing and repeating</li> <li>You know you're in the growth phase when you start to stay "No"</li> </ul> </li> <li>6:33 to 9:26 - 3 C's and 4 P's of Marketing <ul> <li>C's: Customer, company structure, competition</li> <li>P's: Pricing, Product, Place and Promotion <ul> <li>Pricing = Jacksonville Jaguars example</li> </ul> </li> <li>Distribution -  until now you're the sales person and wear all the hats. Now you're thinking about scaling - hiring a sales person, for example</li> </ul> </li> <li>9:27 to - Scaling / Growth Example - Girls Will Be <ul> <li>Neelan's daughter wanted to shop for clothes in the boys section, which prompted Neelan's wife to develop a line of clothes that were active and had a different fit</li> <li>PR and Social Media help you look bigger than you are</li> <li>Speaking engagements and books help you in the growth phase</li> <li>Questions you start asking in the growth phase <ul> <li>How much cash flow do you have to put into inventory?</li> <li>As a services business, I don't quite have the demand, can I hire someone?</li> </ul> </li> </ul> </li> <li>14:16 to 16:07 - Benefits of Partnership <ul> <li>Human Fabric by Bijoy Goswami addresses the power of two (2)</li> <li>Valley of Death is typically something you do alone, the partner comes in the Growth stage</li> <li>The things that make you successful in the early stage will kill you in the Growth stage</li> </ul> </li> <li>16:12 to 18:49 - Ashland Closing Remarks <ul> <li>Want to come to <a href="http://www.cmbxp.com" rel="noopener nofollow" target="_blank">CMBXP</a> (9/20 to 9/22)? Great, get your badge today!</li> <li>Like this podcast? Great! A rating and review is so helpful!</li> <li>Stay in touch, email us (<a href="mailto:ashland@cmbatx.com">ashland@cmbatx.com</a>) or connect with us on social (@createmeetbiz on <a href="https://www.instagram.com/createmeetbiz/" rel="noopener nofollow" target="_blank">Instagram</a> and <a href="https://twitter.com/CreateMeetBiz" rel="noopener nofollow" target="_blank">Twitter</a> // Creatives Meet Business on <a href="https://www.facebook.com/CreativesMeetBusiness/" rel="noopener nofollow" target="_blank">Facebook</a>)</li> <li>Big thanks to <a href="https://www.linkedin.com/in/jamalaknox/" rel="noopener nofollow" target="_blank">Jamal Knox</a> (audio engineer) and <a href="https://www.chrisjamesaudio.com" rel="noopener nofollow" target="_blank">Chris James</a> (composer)!</li> </ul> </li> </ul> If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on <a href="https://www.instagram.com/createmeetbiz/" rel="noopener nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/CreateMeetBiz" rel="noopener nofollow" target="_blank">Twitter</a>, <a href="https://www.facebook.com/CreativesMeetBusiness/" rel="noopener nofollow" target="_blank">Facebook</a> or subscribe to the <a href="http://www.cmbatx.com" rel="noopener nofollow" target="_blank">newsletter</a>. Next up - Goal Planning, so stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 42 - The Growth Stage of Bootstrap Entrepreneurship with Neelan Choksi

Nicole Bryan

When you have an experienced team in place, one that hasn’t used Lean Startup principles, the ideas can sound like a lot of buzzwords at best and unnecessary change at worst. Nicole and Neelan–who were on opposite sides of the table initially–will discuss the conflicts they faced and the concrete steps that helped their company coalesce.

Can Lean Startup Advocates And Grizzled Veterans Work Together? | Nicole Bryan & Neelan Choksi