Sarah Polli's guest appearances

Sarah Polli

Apptivate: App Marketing Explained

The Programmatic Digest

OwlTail

We welcome Sara Polli of Hearts &amp; Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts &amp; Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 - Sarah’s Actionable Insight 34:14 - Sarah’s Definition of Programmatic Advertising 38:19 - How to Connect with Sarah Guest Information:  Sarah Polli - Senior Director of Marketing Technology at Hearts &amp; Science   LinkedIn | Instagram    Meet Our Team:  Hélène Parker - Chief Programmatic Coach   Programmatic Meet Up | Website |  LinkedIn | Twitter Programmatic Digest - Youtube |  LinkedIn | Instagram The Reach &amp; Frequency Course - Listeners get a 10% discount with code podcast10   Clint Davis - Editor   LinkedIn   Andria Singletary - Podcast Manager   Website | Instagram | Facebook | LinkedIn   

<p>We welcome Sara Polli of Hearts &amp; Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts &amp; Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. </p> <p>Timestamp:</p> <p>01:48 - Meet Sarah Polli</p> <p>08:57 - Sarah’s Thoughts on Cookie Deprecation</p> <p>14:08 - What Everyone Should Know About Signals and Signal Loss</p> <p>18:41 - Where to Begin with the Cookie Deprecation</p> <p>23:22 - Identifying How Things Are Measured</p> <p>30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution</p> <p>32:21 - Sarah’s Actionable Insight</p> <p>34:14 - Sarah’s Definition of Programmatic Advertising</p> <p>38:19 - How to Connect with Sarah</p> <p>Guest Information:</p> <ul> <li>Sarah Polli - Senior Director of Marketing Technology at Hearts &amp; Science</li> <li> <ul> <li><a href="https://www.linkedin.com/in/sarahcpolli/" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/sarahpolli/" rel="nofollow" target="_blank">Instagram</a></li> </ul> </li> </ul> <p>Meet Our Team:</p> <ul> <li>Hélène Parker - Chief Programmatic Coach</li> <li> <ul> <li><a href="https://www.heleneparker.com/programmaticmeetup/" rel="nofollow" target="_blank">Programmatic Meet Up</a> | <a href="https://www.heleneparker.com/work-with-me/" rel="nofollow" target="_blank">Website</a> | <a href="https://www.linkedin.com/company/helene-parker-consulting-llc" rel="nofollow" target="_blank"> LinkedIn</a> | <a href="https://twitter.com/iamheleneparker" rel="nofollow" target="_blank">Twitter</a></li> <li>Programmatic Digest - <a href="https://youtu.be/0b5LZfIDfxw" rel="nofollow" target="_blank">Youtube</a> | <a href="https://www.linkedin.com/company/programmatic-digest-podcast" rel="nofollow" target="_blank"> LinkedIn</a> | <a href="https://www.instagram.com/programmaticdigestpodcast/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.reachandfrequency.live/" rel="nofollow" target="_blank">The Reach &amp; Frequency Course</a> - Listeners get a 10% discount with code podcast10</li> </ul> </li> <li>Clint Davis - Editor</li> <li> <ul> <li><a href="https://www.linkedin.com/in/clint-davis-373421194/" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> </li> <li>Andria Singletary - Podcast Manager</li> <li> <ul> <li><a href="https://www.thesavvyvamama.com" rel="nofollow" target="_blank">Website</a> | <a href="https://www.instagram.com/thesavvyvamama" rel="nofollow" target="_blank">Instagram</a> | <a href="https://www.facebook.com/SavvyVAMama/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.linkedin.com/in/thesavvyvamama/" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> </li> </ul>

97. How to Prepare for Signal Loss with Sarah Polli

Sarah Polli is the Senior Director of Marketing Technology at Hearts &amp; Science, a global marketing agency. Sarah began her career in digital media 10 years ago at the Washington Post.Questions Sarah Answered in this Episode:What’s it been like to experience the growth at Heart &amp; Science over the last 5-6 years firsthand and what would you attribute it to?What got you into marketing technology and what do you still find interesting about it?Tell us what’s going on with Chrome.When these changes happened with Safari and Mozilla around 2018, did marketers shift their spend to Chrome or have you seen marketers actively working towards solutions since 2018 to present?Was it possible to measure the impact of those campaigns? Or were you using proxies to measure the effectiveness of your campaigns?How do you guide your partners through what’s going to happen? What are smart marketers doing today?What does it mean to be open and agile to you?Timestamp:7:08 Sarah’s background9:36 The growth of Hearts &amp; Science11:30 What keeps MarTech interesting13:09 Changes with Google Chrome15:30 The loss of third-party cookies since 201818:55 First-party data: the new gold19:58 How Hearts &amp; Science is preparing its partners28:11 On being open and agileQuotes:(14:30-14:53) “[Google] Chrome is actively building these APIs and we should start to see them being released toward the end of next year. So really 2023 for advertisers will be the big year of understanding these APIs--what do they look like, what are the ones for targeting, what is for retargeting, what is for measurement, and testing to see what they look like against what it is we have today, and determining how we want to proceed in the future.”(16:46-17:14) “The CPMs for Safari drastically went down. So smart advertisers, and we did this with our clients, you could take what was happening in Chrome, understand your audiences and use that to then go and target Safari by similar audiences, take advantage of that CPM decrease and still reach these users instead of just completely ignoring those people. Similar to what’s happening today with iOS apps and Android.”(19:16-19:24) “It’s really important for brands to focus on the data they collect on their site and on their apps because that is the new gold.”Mentioned in this Episode:Sarah Polli’s LinkedInHearts &amp; ScienceAgents of Change Blog 

<p>Sarah Polli is the Senior Director of Marketing Technology at Hearts &amp; Science, a global marketing agency. Sarah began her career in digital media 10 years ago at the Washington Post.</p><h2>Questions Sarah Answered in this Episode:</h2><ul><li>What’s it been like to experience the growth at Heart &amp; Science over the last 5-6 years firsthand and what would you attribute it to?</li><li>What got you into marketing technology and what do you still find interesting about it?</li><li>Tell us what’s going on with Chrome.</li><li>When these changes happened with Safari and Mozilla around 2018, did marketers shift their spend to Chrome or have you seen marketers actively working towards solutions since 2018 to present?</li><li>Was it possible to measure the impact of those campaigns? Or were you using proxies to measure the effectiveness of your campaigns?</li><li>How do you guide your partners through what’s going to happen? What are smart marketers doing today?</li><li>What does it mean to be open and agile to you?</li></ul><h2>Timestamp:</h2><ul><li>7:08 Sarah’s background</li><li>9:36 The growth of Hearts &amp; Science</li><li>11:30 What keeps MarTech interesting</li><li>13:09 Changes with Google Chrome</li><li>15:30 The loss of third-party cookies since 2018</li><li>18:55 First-party data: the new gold</li><li>19:58 How Hearts &amp; Science is preparing its partners</li><li>28:11 On being open and agile</li></ul><h2>Quotes:</h2><p>(14:30-14:53) “[Google] Chrome is actively building these APIs and we should start to see them being released toward the end of next year. So really 2023 for advertisers will be the big year of understanding these APIs--what do they look like, what are the ones for targeting, what is for retargeting, what is for measurement, and testing to see what they look like against what it is we have today, and determining how we want to proceed in the future.”</p><p>(16:46-17:14) “The CPMs for Safari drastically went down. So smart advertisers, and we did this with our clients, you could take what was happening in Chrome, understand your audiences and use that to then go and target Safari by similar audiences, take advantage of that CPM decrease and still reach these users instead of just completely ignoring those people. Similar to what’s happening today with iOS apps and Android.”</p><p>(19:16-19:24) “It’s really important for brands to focus on the data they collect on their site and on their apps because that is the new gold.”</p><h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/sarahcpolli/" rel="nofollow" target="_blank">Sarah Polli’s LinkedIn</a></li><li><a href="https://www.hearts-science.com/" rel="nofollow" target="_blank">Hearts &amp; Science</a></li><li><a href="https://www.hearts-science.com/agents-of-change/" rel="nofollow" target="_blank">Agents of Change Blog</a> </li></ul>