James Korte's guest appearances

James Korte

RSPA Trusted Advisor

TEConnect Podcast

Jeremy Julian

Jim Stewart

Chris Sullivan

John Kirk

Jake West

Jon Levin

George Shaw

Kevin Thomas

Sean Barrett

Harry Brelsford

Justin Griffith

Colin Martin

Jim Foster

Dan King

Matt Jordan

OwlTail

Not long ago, working with the cannabis industry was treated with kid gloves, hushed tones and met with resistance as a viable place to do business. Now, as legalization steadily moves across the US and around the world, it’s turned into an industry ripe for growth and opportunity. We have quite the roundtable for this episode: Dave Albert from Retail Control Systems, BlueStar’s Duane Roebuck and returning guest James Korte, each with valuable and unique experience into how this industry works compared to traditional retailers, manufacturers or distributors. How does the perception of the industry differ from the reality? How has COVID-19 impacted them? What technology is taking off? What are the challenges for resellers looking to break in and how do we market to people that may not be as easily reached as other industries?          #VARValue – How does BlueStar assist VARs with entering the cannabis space?   TEConnecting with our guests: James - Camp Chef Pellet Grill Duane - Sonos Wireless Sound System Dave - Sonos and biking   Cannabis Industry Resources: BlueStar's Seed-to-Sale Tech Guide MJ Biz Daily Ganjapreneur BlueStar's HybridSaaS   Talk to Us: Twitter: @TEConnectPod Email: TEConnect@bluestarinc.com

Not long ago, working with the cannabis industry was treated with kid gloves, hushed tones and met with resistance as a viable place to do business. Now, as legalization steadily moves across the US and around the world, it’s turned into an industry ripe for growth and opportunity. We have quite the roundtable for this episode: Dave Albert from Retail Control Systems, BlueStar’s Duane Roebuck and returning guest James Korte, each with valuable and unique experience into how this industry works compared to traditional retailers, manufacturers or distributors. How does the perception of the industry differ from the reality? How has COVID-19 impacted them? What technology is taking off? What are the challenges for resellers looking to break in and how do we market to people that may not be as easily reached as other industries?        #VARValue – How does BlueStar assist VARs with entering the cannabis space? TEConnecting with our guests: James - <a href="https://www.campchef.com/wood-pellet-grills-and-accessories/all-pellet-grills.html" rel="nofollow" target="_blank">Camp Chef Pellet Grill</a> Duane - <a href="https://www.sonos.com/en-us/products/wireless-home-theater" rel="nofollow" target="_blank">Sonos Wireless Sound System</a> Dave - Sonos and biking Cannabis Industry Resources: BlueStar's <a href="https://content.appwaresolutions.com/1032e89a-6d21-4509-8279-6da87b5049d6" rel="nofollow" target="_blank">Seed-to-Sale Tech Guide</a> <a href="https://mjbizdaily.com/" rel="nofollow" target="_blank">MJ Biz Daily</a> <a href="https://www.ganjapreneur.com/" rel="nofollow" target="_blank">Ganjapreneur</a> BlueStar's <a href="http://www.bluestarinc.com/us-en/value-adds/bluestarfinancialservices/hybridsaas.html" rel="nofollow" target="_blank">HybridSaaS</a> Talk to Us: Twitter: <a href="https://twitter.com/TEConnectPod" rel="nofollow" target="_blank">@TEConnectPod</a> Email: <a href="mailto:TEConnect@bluestarinc.com">TEConnect@bluestarinc.com</a>

The Cannabis Industry w/Dave Albert, Duane Roebuck & James Korte

In Episode 2 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses effective VAR and ISV marketing with Jeremy Julian, RSPA board member and COO of VAR/ISV CBS NorthStar, and James Korte, Manager of Digital Strategy at distributor BlueStar. Among the concepts discussed are the cadence of “value-value-sell” messaging, defining your target audience, executing content marketing on a budget, and coordinating marketing efforts with your sales team.

In Episode 2 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses effective VAR and ISV marketing with Jeremy Julian, RSPA board member and COO of VAR/ISV CBS NorthStar, and James Korte, Manager of Digital Strategy at distributor BlueStar. Among the concepts discussed are the cadence of “value-value-sell” messaging, defining your target audience, executing content marketing on a budget, and coordinating marketing efforts with your sales team.

RSPA Trusted Advisor Ep. 2: VAR and ISV Marketing with CBS NorthStar’s Jeremy Julian and BlueStar’s James Korte