Edward Griffith's guest appearances

Edward Griffith

The Balderton Podcast: Tech Investment | Venture Capital | Startup Funding

People Tell Richard Stuff

Tom Blomfield

James Wise

Rand Fishkin

Brian Solis

Ed Cooke

Chris Morton

Luke Lang

James Cook

Mark Wilson

Graham Cooke

Olivier Pailhes

Jean Nehme

Andre Chow

Joe Steele

Sam Myers

OwlTail

For this podcast I sat down with Edward Griffith, co-founder and CEO of LoveCrafts. Edward has created a business that’s part ecommerce and part social network. Or, in the company’s words, “a community that would support and unite makers worldwide: a home where they can be inspired, connect, share and create.”                                                                                                                                                                                                                                                                   Edward posing with an impressive knitting project                                                                                                                                                                                                                      Walking into LoveCrafts’ office and chatting to a couple of people busy knitting, it became immediately obvious that this was a company where people really enjoy what they do. LoveCrafts’ rate of growth is astonishing for a business built in such a particular market. After starting in London in 2012, it took just three months for over 20% of its business to come from outside the UK. Edward has now built a physical presence in three countries – I was especially interested to hear his thoughts on expansion. We talked about: • Taking business ideas from your significant other; • The lessons Edward learnt from the power of social; • The struggles faced when choosing a demographic in a broad sector; • The similarities of knitting and coding; • Using tracking data to be helpful instead of creepy (with examples of who’s doing it right); • LoveCrafts’ process of building offices overseas; • And tips for entrepreneurs starting out. People Tell Richard Stuff: Episode 41 Edward Griffith, co-Founder &amp; CEO, LoveCrafts The post Edward Griffith, co-founder &amp; CEO, LoveCrafts appeared first on Reevoo.

For this podcast I sat down with Edward Griffith, co-founder and CEO of <a href="http://www.lovecrafts.com/" rel="noopener noreferrer nofollow" target="_blank">LoveCrafts</a>. Edward has created a business that’s part ecommerce and part social network. Or, in the company’s words, “a community that would support and unite makers worldwide: a home where they can be inspired, connect, share and create.” Edward posing with an impressive knitting project Walking into LoveCrafts’ office and chatting to a couple of people busy knitting, it became immediately obvious that this was a company where people really enjoy what they do. LoveCrafts’ rate of growth is astonishing for a business built in such a particular market. After starting in London in 2012, it took just three months for over 20% of its business to come from outside the UK. Edward has now built a physical presence in three countries – I was especially interested to hear his thoughts on expansion. We talked about: • Taking business ideas from your significant other; • The lessons Edward learnt from the power of social; • The struggles faced when choosing a demographic in a broad sector; • The similarities of knitting and coding; • Using tracking data to be helpful instead of creepy (with examples of who’s doing it right); • LoveCrafts’ process of building offices overseas; • And tips for entrepreneurs starting out. <h3>People Tell Richard Stuff: Episode 41 Edward Griffith, co-Founder &amp; CEO, LoveCrafts</h3> The post <a href="https://blog.reevoo.com/edward-griffith-ceo-lovecrafts/" rel="nofollow" target="_blank">Edward Griffith, co-founder &amp; CEO, LoveCrafts</a> appeared first on <a href="https://blog.reevoo.com" rel="nofollow" target="_blank">Reevoo</a>.

Edward Griffith, co-founder & CEO, LoveCrafts

Cherry Freeman

Nigel Whiteoak

All three coFounders of Lovecrafts - Cherry Freeman, Nigel Whiteoak and Edward Griffith - joined Ben Goldsmith for the latest episode of the Balderton podcast. Lovecrafts create online marketplaces such as LoveKnitting and LoveCrochet that bring traditional crafts to the digital age. Balderton first invested in the company in 2015, leading a $7.5m round. LoveCrafts have since raised a further $20m. 0030 You have three cofounders: is that better or worse than one, single CEO figure? 0100 Edward started the business and brought in Cherry and Nigel. How did that process work? Did they need convincing? 0230 How did the founders first meet? 0300 Nigel, how did Edward coax you to leave your job and join him at Lovecrafts?0405 Is Lovecrafts an inherently difficult idea - getting a potentially older demographic online can be tricky. 0550 Edward has previously spoken about a craft renaissance - what is driving that? 0655 As leaders of the 'making' company, What do the Lovecrafts cofounders make? 0740 How does fundraising work with three founders? Does one take the lead? 0845 How do you divide responsibilities within the business. 0940 Hiring: is the hiring process at all complicated due to the 'three founder system'? 1210 Cherry explains why their hiring process won't drastically change as they scale. 1350 The trio share some advice for early-stage cofounding teams.

All three coFounders of Lovecrafts - Cherry Freeman, Nigel Whiteoak and Edward Griffith - joined Ben Goldsmith for the latest episode of the Balderton podcast. Lovecrafts create online marketplaces such as LoveKnitting and LoveCrochet that bring traditional crafts to the digital age. Balderton first invested in the company in 2015, leading a $7.5m round. LoveCrafts have since raised a further $20m. 0030 You have three cofounders: is that better or worse than one, single CEO figure? 0100 Edward started the business and brought in Cherry and Nigel. How did that process work? Did they need convincing? 0230 How did the founders first meet? 0300 Nigel, how did Edward coax you to leave your job and join him at Lovecrafts? 0405 Is Lovecrafts an inherently difficult idea - getting a potentially older demographic online can be tricky. 0550 Edward has previously spoken about a craft renaissance - what is driving that? 0655 As leaders of the 'making' company, What do the Lovecrafts cofounders make? 0740 How does fundraising work with three founders? Does one take the lead? 0845 How do you divide responsibilities within the business. 0940 Hiring: is the hiring process at all complicated due to the 'three founder system'? 1210 Cherry explains why their hiring process won't drastically change as they scale. 1350 The trio share some advice for early-stage cofounding teams.

Cherry Freeman, Nigel Whiteoak, Edward Griffith of LoveCrafts | Why 3 founders are better than 1