Robin Houghton's guest appearances

Robin Houghton

The Self-Employed Life

A Playful Day

The Bare Truth

Monica Leonelle

Tara Hunt

John Garrett

Kathryn Haydon

Jason Kotecki

Matt McWilliams

Chris Dessi

Ann Rea

Kasey Compton

Raana Zia

Elena Anguita

Jane Pollak

Tara Nolan

Chris Reimer

Rhett Power

OwlTail

Blogging like all forms of communication is less daunting when you know the rules(and when to break them). It's even easier when you find an expert who is willing to offer valuable insider tips and insights.  Robin Houghton has 20+ years of experience in marketing and communication. Since 2002 her firm Eggbox Marketing has specialized in online marketing. Her work focuses on making the best use of social media for writers. Robin writes blogs on social media and poetry and has been a guest blogger for some sites including Social Media Today and MarketingProfs.  She is a published poet who also shared the award-winning and touching piece, 'Ellipsis' on today's episode. Robin is also a commercial copywriter and has published three books. 'Blogging for Creatives,' a best-seller that resulted in two more commissions, 'Blogging for Writers' and 'The Golden Rules of Blogging (and How to Break Them)' 

Blogging like all forms of communication is less daunting when you know the rules(and when to break them). It's even easier when you find an expert who is willing to offer valuable insider tips and insights.  Robin Houghton has 20+ years of experience in marketing and communication. Since 2002 her firm Eggbox Marketing has specialized in online marketing. Her work focuses on making the best use of social media for writers. Robin writes blogs on social media and poetry and has been a guest blogger for some sites including Social Media Today and MarketingProfs.  She is a published poet who also shared the award-winning and touching piece, 'Ellipsis' on today's episode. Robin is also a commercial copywriter and has published three books. 'Blogging for Creatives,' a best-seller that resulted in two more commissions, 'Blogging for Writers' and 'The Golden Rules of Blogging (and How to Break Them)'

67: Robin Houghton - The Golden Rules of Blogging(and when to break them)

Robin Houghton is the guest for Episode 32 of The Author Biz Podcast. If you’re an author in today’s world, you’re faced with the blogging question. Should I blog or shouldn’t I? Some, including many publishers, believe we should all be blogging as authors. We’re told it will help us build our platform and make it easier to sell books. While others take the opposite position, believing an author’s writing time is best spent working on the next book. As you may have already guessed, today’s show is all about author blogging. While we may not be able to answer the “should I or shouldn’t I be blogging” question, we will explain why it can help you grow your audience and expand your author platform. Robin Houghton Today’s guest is Robin Houghton, the author of BLOGGING FOR WRITERS. She has over two decades of experience in marketing and communication, and she’s been running her own business, Eggbox Marketing, since 2002. Robin now works primarily with writers and publishing industry professionals to help them make the best use of social media. In this 62-minute episode, we take a deep dive into author blogging, covering topics like:    An overview of BLOGGING FOR WRITERS  The benefits and drawbacks of the three major blogging platforms Robin answers the ‘why should authors blog’ question Blogging offers an author the opportunity to control the top results readers (and others) will see when searching for you. Blogging can improve your writing There are numerous objectives authors can reach through blogging Determining your blogging persona as part of your planning process The value of your author blog increases over time, with the addition of new, timely, relevant, and interesting content. The value of your blog is the content, not the look and feel of your site. The steps and the costs involved in setting up a self-hosted WordPress blog The significance of maintaining an editorial calendar for your blog Don’t think of blogging as broadcasting your message to the world. Instead, think of it as building your audience, one person at a time. The benefits of being a member of the blogging community Robin explains how blogging helps author sites rank better in Google and other search engines. The value of analytics to author bloggers What analytical metrics should authors focus on? The importance of adding a media page to your author website / blog Robin shares some advance information on her next book, THE GOLDEN RULES OF BLOGGING (&amp; When to Break Them).  Links:  Robin’s Website http://robinhoughton.com/ Blogging for Writers website  http://bloggingforwriters.info/ Social Media for Writers (Robin’s ‘tips’ blog) – http://socialmediaforwriters.co.uk/ Robin’s Poetry Website  http://www.poetgal.co.uk Ilex/Octopus Books (Robin’s UK Publisher)  https://www.octopusbooks.co.uk/  Like what you hear? Please consider leaving a review at iTunes and subscribing to my email list. Your feedback helps us know how well we’re doing and also lets other people know about the podcast. If you’re not sure how to leave an iTunes review, you can follow the step-by-step instructions here. Creative Commons image by Edar. The post TAB032:  Robin Houghton on Why Blogging Helps Build Author Platforms appeared first on .

Robin Houghton is the guest for Episode 32 of The Author Biz Podcast. If you’re an author in today’s world, you’re faced with the blogging question. Should I blog or shouldn’t I? Some, including many publishers, believe we should all be blogging as authors. We’re told it will help us build our platform and make it easier to sell books. While others take the opposite position, believing an author’s writing time is best spent working on the next book. As you may have already guessed, today’s show is all about author blogging. While we may not be able to answer the “should I or shouldn’t I be blogging” question, we will explain why it can help you grow your audience and expand your author platform. <a href="www.robinhoughton.com" rel="nofollow" target="_blank"></a>Robin Houghton Today’s guest is Robin Houghton, the author of <a href="http://www.writersdigestshop.com/blogging-for-writers-group" rel="nofollow" target="_blank">BLOGGING FOR WRITERS</a>. She has over two decades of experience in marketing and communication, and she’s been running her own business, Eggbox Marketing, since 2002. Robin now works primarily with writers and publishing industry professionals to help them make the best use of social media. In this 62-minute episode, we take a deep dive into author blogging, covering topics like:   <ul> <li>An overview of <a href="http://www.writersdigestshop.com/blogging-for-writers-group" rel="nofollow" target="_blank">BLOGGING FOR WRITERS</a> <a href="http://theauthorbiz.com/wp-content/uploads/2015/02/Blogging-for-Writers.jpg" rel="nofollow" target="_blank"></a></li> <li>The benefits and drawbacks of the three major blogging platforms</li> <li>Robin answers the ‘why should authors blog’ question</li> <li>Blogging offers an author the opportunity to control the top results readers (and others) will see when searching for you.</li> <li>Blogging can improve your writing</li> <li>There are numerous objectives authors can reach through blogging</li> <li>Determining your blogging persona as part of your planning process</li> <li>The value of your author blog increases over time, with the addition of new, timely, relevant, and interesting content.</li> <li>The value of your blog is the content, not the look and feel of your site.</li> <li>The steps and the costs involved in setting up a self-hosted WordPress blog</li> <li>The significance of maintaining an editorial calendar for your blog</li> <li>Don’t think of blogging as broadcasting your message to the world. Instead, think of it as building your audience, one person at a time.</li> <li>The benefits of being a member of the blogging community</li> <li>Robin explains how blogging helps author sites rank better in Google and other search engines.</li> <li>The value of analytics to author bloggers</li> <li>What analytical metrics should authors focus on?</li> <li>The importance of adding a media page to your author website / blog</li> <li>Robin shares some advance information on her next book, <a href="http://www.mydesignshop.com/the-golden-rules-of-blogging" rel="nofollow" target="_blank">THE GOLDEN RULES OF BLOGGING</a> (&amp; When to Break Them).</li> </ul> Links: <ul> <li>Robin’s Website <a href="http://robinhoughton.com/" rel="nofollow" target="_blank">http://robinhoughton.com/</a></li> <li>Blogging for Writers website  <a href="http://bloggingforwriters.info/" rel="nofollow" target="_blank">http://bloggingforwriters.info/</a></li> <li>Social Media for Writers (Robin’s ‘tips’ blog) – <a href="http://socialmediaforwriters.co.uk/" rel="nofollow" target="_blank">http://socialmediaforwriters.co.uk/</a></li> <li>Robin’s Poetry Website  <a href="http://www.poetgal.co.uk/" rel="nofollow" target="_blank">http://www.poetgal.co.uk</a></li> <li>Ilex/Octopus Books (Robin’s UK Publisher)  <a href="https://www.octopusbooks.co.uk/" rel="nofollow" target="_blank">https://www.octopusbooks.co.uk/</a></li> </ul> <h3>Like what you hear?</h3> Please consider leaving a review at <a href="https://itunes.apple.com/us/podcast/the-author-biz/id893213680" rel="nofollow" target="_blank">iTunes</a> and subscribing to my <a href="http://theauthorbiz.com/subscribe" rel="nofollow" target="_blank">email list</a>. Your feedback helps us know how well we’re doing and also lets other people know about the podcast. If you’re not sure how to leave an iTunes review, you can follow the step-by-step instructions <a href="http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/" rel="nofollow" target="_blank">here</a>. Creative Commons image by <a href="http://pixabay.com/en/users/edar-609103/" rel="nofollow" target="_blank">Edar</a>. The post <a href="http://theauthorbiz.com/robin-houghton-on-why-blogging-helps-build-author-platforms/" rel="nofollow" target="_blank">TAB032: Robin Houghton on Why Blogging Helps Build Author Platforms</a> appeared first on <a href="http://theauthorbiz.com" rel="nofollow" target="_blank"></a>.

TAB032:  Robin Houghton on Why Blogging Helps Build Author Platforms

Interview with Robin Houghton, Online Marketer

Robin Houghton, Online Marketer