Ahmed Hasan's guest appearances

Ahmed Hasan

Rockstar CMO FM

The Digital Bulletin Podcast

Jeff Coyle

Chris Smith

Grant Johnson

Keith Smith

David Rodnitzky

Drew Neisser

Harry Morton

Sally Yates

Ted Rubin

Lori Jones

Ben Saunders

Rachel Miller

John Andrews

Jeff Clark

Christine Bailey

OwlTail

Robert Rose

In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here.Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID.In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his "Lockdown Libation" as we forget the "new normal" and enjoy a cocktail. Enjoy!Links Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)  Adnonamau5  Ahmed on LinkedIn Robert Rose Friday Concoction on Instagram  The Content Advisory  The Weekly Wrap This Old Marketing Subscribe Apple Podcasts Spotify Stitcher Podcast homepage Piano Music by Johnny Easton Shared Under Creative Commons License  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, Ian Truscott, Founding Editor of <a href="https://rockstarcmo.com" rel="nofollow" target="_blank">RockstarCMO.com</a> dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by <a href="https://rockstarcmo.com/author/janescandurra/" rel="nofollow" target="_blank">Jane Scandurra</a>, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that <a href="https://rockstarcmo.com/managing-the-shift-from-fomo-fear-of-missing-out-to-fogo-fear-of-going-out/" rel="nofollow" target="_blank">here</a>.Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID.In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his "Lockdown Libation" as we forget the "new normal" and enjoy a cocktail. Enjoy! Links<ul> <li><a href="https://rockstarcmo.com/managing-the-shift-from-fomo-fear-of-missing-out-to-fogo-fear-of-going-out/" rel="nofollow" target="_blank">Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)</a></li> <li> <a href="https://rockstarcmo.com/author/adnonamau5/" rel="nofollow" target="_blank">Adnonamau5</a> </li> <li><a href="https://www.linkedin.com/in/ahmedhasan1/" rel="nofollow" target="_blank">Ahmed on LinkedIn</a></li> <li><a href="https://www.instagram.com/explore/tags/fridayconcoction/" rel="nofollow" target="_blank">Robert Rose Friday Concoction on Instagram</a></li> <li> <a href="https://contentadvisory.net/" rel="nofollow" target="_blank">The Content Advisory</a> </li> <li><a href="https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/" rel="nofollow" target="_blank">The Weekly Wrap</a></li> <li><a href="https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/" rel="nofollow" target="_blank">This Old Marketing</a></li> </ul>Subscribe<ul> <li><a href="https://podcasts.apple.com/gb/podcast/rockstar-cmo-fm/id1491934161" rel="nofollow" target="_blank">Apple Podcasts</a></li> <li><a href="https://open.spotify.com/show/3FwxIXY3flUhPjG5xBJREH" rel="nofollow" target="_blank">Spotify</a></li> <li><a href="https://www.stitcher.com/s?fid=491908&amp;refid=stpr.%20" rel="nofollow" target="_blank">Stitcher</a></li> <li><a href="https://rockstarcmo.com/category/podcast/" rel="nofollow" target="_blank">Podcast homepage</a></li> </ul><a href="https://www.youtube.com/watch?v=8HAnRWMFAio" rel="nofollow" target="_blank">Piano Music by Johnny Easton Shared Under Creative Commons License </a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Rockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert Rose

Our second episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, Rockstar CMO chats to Ahmed Hasan, Head of Digital Marketing at Spark44, a global agency that is a joint venture with Jaguar Landrover.They chat about his recent Backstage Q&amp;A interview, dig into the aversion to change in some organizations, ageism in the industry and how tech and data have inspired his marketing career.If you enjoy the episode and want to learn more about Ahmed, you can follow him on Twitter, LinkedIn or he invites you to pop by their fabulous London office for the view from their rooftop bar.

Our second episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, <a href="https://rockstarcmo.com/" rel="nofollow" target="_blank">Rockstar CMO</a> chats to Ahmed Hasan, Head of Digital Marketing at Spark44, a global agency that is a joint venture with Jaguar Landrover. They chat about his recent <a href="https://rockstarcmo.com/backstage-with-ahmed-hasan/" rel="nofollow" target="_blank">Backstage Q&amp;A </a>interview, dig into the aversion to change in some organizations, ageism in the industry and how tech and data have inspired his marketing career. If you enjoy the episode and want to learn more about Ahmed, you can follow him on<a href="https://twitter.com/RobertSlaughter" rel="nofollow" target="_blank"> </a><a href="https://twitter.com/AhmedH4066" rel="nofollow" target="_blank">Twitter,</a> <a href="https://www.linkedin.com/in/ahmedhasan1/" rel="nofollow" target="_blank">LinkedIn</a> or he invites you to pop by <a href="https://officesnapshots.com/2018/01/09/spark44-offices-london/" rel="nofollow" target="_blank">their fabulous London office </a>for the view from their rooftop bar.

Rockstar CMO FM #2 - Spark44's Ahmed Hasan

In this episode, Spark44's Global Head of Experience Ahmed Hasan discusses 'big data', 'chatbot', 'digital evangelist' and more.

Fragmented Reality: Ahmed Hasan