Barbara Goose's guest appearances

Barbara Goose

The Ad Club - Between Milk and Water Podcast Series

Digital: Disrupted

Charlene Li

Jeff Epstein

Kirk Borne

Laura Shin

Brian Solis

Josh Linkner

Theresa Payton

Francisco Webber

Bill Miller

Joe Marchese

James Price

Alex Kjerulf

Shep Hyken

Mike Walsh

Camille Eddy

OwlTail

On this week’s episode, Paul is joined by Rocket Software CMO Barbara Goose for a conversation around the power of data as a marketer. Barbara and Paul discuss the evolution of marketing and how marketing teams are responsible for using data to put relevant solutions in front of the right customers at the right time. Barbara also shares insight on how to lead productive teams and help employees be more successful in their roles. Prior to joining Rocket, Barbara served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend. Before working at John Hancock, she was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource.  Follow her on LinkedIn and be sure to follow Paul and Rocket Software.  

On this week’s episode, Paul is joined by Rocket Software CMO Barbara Goose for a conversation around the power of data as a marketer. Barbara and Paul discuss the evolution of marketing and how marketing teams are responsible for using data to put relevant solutions in front of the right customers at the right time. Barbara also shares insight on how to lead productive teams and help employees be more successful in their roles. Prior to joining Rocket, Barbara served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend. Before working at John Hancock, she was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource.  Follow her on <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbarbara-goose-93a736%2F&amp;data=05%7C01%7C%7C3ec8a905b6ee4af6ad6208da4d64e206%7Cbf0b48c768944eb6bf538621676ccee4%7C0%7C0%7C637907392954339716%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=6%2BtowGI85evCzNQjg%2BNFe6mnYYOnI3p29sWcL%2B7v2mk%3D&amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> and be sure to follow <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fxthestreams&amp;data=05%7C01%7C%7C3ec8a905b6ee4af6ad6208da4d64e206%7Cbf0b48c768944eb6bf538621676ccee4%7C0%7C0%7C637907392954339716%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=MEkXGsRZa3WWlS6k0BtthTpMEFGDb1lxcdJcmuJ7P6M%3D&amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank">Paul</a> and <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FRocket&amp;data=05%7C01%7C%7C3ec8a905b6ee4af6ad6208da4d64e206%7Cbf0b48c768944eb6bf538621676ccee4%7C0%7C0%7C637907392954339716%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=nvKHBk5HqbdatQTFqubcOyMQmSv57OrJ2GknUk%2BrNPE%3D&amp;reserved=0" rel="noopener noreferrer nofollow" target="_blank">Rocket Software</a>.

The Power of the Data-Driven CMO – Barbara Goose

John Hancock

Leading through change with Marianne Harrison, President and CEO, and Barbara Goose, CMO, of John Hancock As we gear up for The Women’s Leadership Forum entitled “Seismic Shifts," we sit with two of Boston’s top executives, Marianne Harrison, John Hancock’s President and Chief Executive Officer, and Barbara Goose, their Chief Marketing Officer, who have had more than their share of seismic shifts — both personally and professionally. Listen as they discuss how they’ve led through major change. The Ad Club extends a huge thank you to our Presenting Partner, John Hancock, for their continued support of The Women’s Leadership Forum.

Leading through change with Marianne Harrison, President and CEO, and Barbara Goose, CMO, of John Hancock As we gear up for The Women’s Leadership Forum entitled “Seismic Shifts," we sit with two of Boston’s top executives, Marianne Harrison, John Hancock’s President and Chief Executive Officer, and Barbara Goose, their Chief Marketing Officer, who have had more than their share of seismic shifts — both personally and professionally. Listen as they discuss how they’ve led through major change. The Ad Club extends a huge thank you to our Presenting Partner, John Hancock, for their continued support of The Women’s Leadership Forum.

Episode 5_Marianne Harrison, John Hancock’s President and Chief Executive Officer, and Barbara Goose, their Chief Marketing Officer