Christina Bottis's guest appearances

Christina Bottis

The Marketer's Journey

TalkingSense

Work Inspired - A BOS Podcast

Scott Vaughan

Noreen Allen

Sydney Sloan

Kim Caldbeck

Ashley Stepien

Randy Frisch

Jay Baer

Joe Chernov

Anthony Kennada

Danielle Brown

Ed Breault

Scott Holden

Tom Waller

Peter Jackson

Melanie Deziel

OwlTail

#CMO #ChiefMarketingOfficer #martech #marketingHow do you build a digital go-to market strategy in a non-traditional industry?Latané Conant, CMO at 6sense, and Christina Bottis, CMO of Coyote Logistics, break it down, including:-Making in-market accounts feel like any day is Christmas-Why using data, insights, and thought leadership changes the sales process-Proving marketing’s value to the company through trust and partnerships, not metrics-How Coyote’s brand unifies the revenue team-Why CRMs and tech stack aren’t the most important parts of marketing-What Christina learned from her first job at Burger King that she still uses today========Sneak preview:Christina Bottis: It’s something I'm passionate about and in past lives I've seen that really be the key to customers looking at you in a different light. To be able to say, “I'm here to help you solve your problem.” And sometimes that doesn't always mean selling you something. Sometimes it just means giving you some information so you can plan. I mean, that's what we hear from our supply chain customers, "I can't plan like I did before. I'll take anything. Any data. I'll take any data."

#CMO #ChiefMarketingOfficer #martech #marketingHow do you build a digital go-to market strategy in a non-traditional industry?Latané Conant, CMO at 6sense, and Christina Bottis, CMO of Coyote Logistics, break it down, including:-Making in-market accounts feel like any day is Christmas-Why using data, insights, and thought leadership changes the sales process-Proving marketing’s value to the company through trust and partnerships, not metrics-How Coyote’s brand unifies the revenue team-Why CRMs and tech stack aren’t the most important parts of marketing-What Christina learned from her first job at Burger King that she still uses today========Sneak preview:Christina Bottis: It’s something I'm passionate about and in past lives I've seen that really be the key to customers looking at you in a different light. To be able to say, “I'm here to help you solve your problem.” And sometimes that doesn't always mean selling you something. Sometimes it just means giving you some information so you can plan. I mean, that's what we hear from our supply chain customers, "I can't plan like I did before. I'll take anything. Any data. I'll take any data."

Building a Digital Go-to-Market Strategy | Christina Bottis, CMO of Coyote Logistics

Carmen Smith

Company culture and employee passion go hand-in-hand when creating a great space to work at. Christina Bottis and Carmen Smith, the Chief Marketing Officer &amp; Chief People Officer, respectively, talks about how Coyote Logistics, a UPS company, handled their workplace culture throughout the pandemic and how they created a space that thrives in creativity and productivity.

Company culture and employee passion go hand-in-hand when creating a great space to work at. Christina Bottis and Carmen Smith, the Chief Marketing Officer &amp; Chief People Officer, respectively, talks about how Coyote Logistics, a UPS company, handled their workplace culture throughout the pandemic and how they created a space that thrives in creativity and productivity.

Delivering Balance - People, Culture and Digital Transformation - Christina Bottis & Carmen Smith - Coyote

82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.On this episode, I interview Christina Bottis, CMO at Coyote LogisticsWhat we talked about:Career Journey: Mentors who encourage you to leave the comfort zone are everythingCustomer Journey: Creating the buyer journey starts with empathy with the buyerPersonal Journey: How to love your work travel and keep yourself balancedCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.On this episode, I interview <a href="https://www.linkedin.com/in/christinabottis/" rel="nofollow" target="_blank">Christina Bottis</a>, CMO at <a href="https://www.coyote.com/" rel="nofollow" target="_blank">Coyote Logistics</a>What we talked about:<ul><li>Career Journey: Mentors who encourage you to leave the comfort zone are everything</li><li>Customer Journey: Creating the buyer journey starts with empathy with the buyer</li><li>Personal Journey: How to love your work travel and keep yourself balanced</li></ul>Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Ep #3: Why Marketers Make Great Project Managers w/ Christina Bottis