Eric Brass's guest appearances

Eric Brass

Entrepreneurs Exposed

The Entrepreneur Podcast

Nicole Verkindt

Cal Newport

Michael Hyatt

Larry King

Jeff Warren

Tucker Max

Jordan Harbinger

Matt Phillips

Cameron Herold

Brian Smith

Alan Smith

Bruce Linton

Kim Ades

David Ciccarelli

David Sax

OwlTail

Tequila Tromba

The mention of Tequila often induces a strong reaction, and Eric Brass was no exception.    “I had the same misconception that most people have about tequila — that disgusting shot in a seedy bar at a horrible hour of the night. It’s the most misunderstood and misrepresented spirit in the world.”   But something happened on a study trip to Mexico that changed Brass’ career trajectory, leading him to co-found a premium tequila brand with just a backpack and $10,000. Today, Tequila Tromba is one of the fastest growing premium tequilas in North America.   Together with his entrepreneurship professor, Eric Morse, Brass walks through his entrepreneurial journey: from discovering real tequila, and leaving the world of finance, to creating a modern brand with traditional techniques.

The mention of Tequila often induces a strong reaction, and Eric Brass was no exception. “I had the same misconception that most people have about tequila — that disgusting shot in a seedy bar at a horrible hour of the night. It’s the most misunderstood and misrepresented spirit in the world.” But something happened on a study trip to Mexico that changed Brass’ career trajectory, leading him to co-found a premium tequila brand with just a backpack and $10,000. Today, Tequila Tromba is one of the fastest growing premium tequilas in North America. Together with his entrepreneurship professor, Eric Morse, Brass walks through his entrepreneurial journey: from discovering real tequila, and leaving the world of finance, to creating a modern brand with traditional techniques.

Changing careers and changing perceptions with Eric Brass of Tequila Tromba

Tequila Tromba is one of the fastest growing Tequilas in North America. In this episode, Adam speaks with founder Eric Brass -  talking all things Tequila of course.  Topics include: the differences between a premium Tequila like Patron or Tromba and the rest, how the company got into the LCBO ( the world's largest purchaser/ distributor of alcohol ) , the legalization of cannabis and the potential threat to the liquor business, and the very entertaining world of doing business in Mexico.  Enjoy!

21: Tequila “Take-off", with Tromba Founder Eric Brass