Russ Mogell's guest appearances

Russ Mogell

skucast

Ann Handley

Seth Godin

Aaron Draplin

Jesse Genet

Mike Michalowicz

John Jantsch

Chris Anderson

Ben Taylor

Jay Acunzo

Davis Smith

Sean Mooney

Lisa Smith

Katy Lee

Michael Scott

Rener Gracie

OwlTail

Russ Mogell is the founder of Seven Sourcing, a factory-direct import company that assists promotional product distributors with the development, manufacture, and importation of custom, branded merchandise for leading brands including Pepsi, Budweiser, Verizon, Disney &amp; the NFL.Before Seven Sourcing, Russ was the 3rd generation owner of supplier, Toppers. Sold in 1999, Toppers was the 5th largest supplier in the industry.Russ has been featured in several leading industry publications highlighting his experience with importing &amp; product safety, including PPB, Counselor &amp; Identity Marketing magazines and was recognized in 2010 as a PPAI Rising Star.Russ has also served on PPAI’s North American Leadership committee &amp; currently serves as a chef &amp; past mentor chair at Promo Kitchen, a non-profit community, focused on education &amp; mentorship in the promotional products industry.In this episode, we talk with Russ about some of the keys to success importing projects, including:- How to move beyond the catalog to make creativity the commodity killer- The best ways to work with your importers and supplier partners- What a distributor should be concerned about when importing- Trends that the leading importers watch to help create experiences through product- Tips on handling the financing conversation with your customer- And more!Join us for a quick and helpful discussion about how to kill commodities with custom, creative imported products!

Russ Mogell is the founder of Seven Sourcing, a factory-direct import company that assists promotional product distributors with the development, manufacture, and importation of custom, branded merchandise for leading brands including Pepsi, Budweiser, Verizon, Disney &amp; the NFL. Before Seven Sourcing, Russ was the 3rd generation owner of supplier, Toppers. Sold in 1999, Toppers was the 5th largest supplier in the industry. Russ has been featured in several leading industry publications highlighting his experience with importing &amp; product safety, including PPB, Counselor &amp; Identity Marketing magazines and was recognized in 2010 as a PPAI Rising Star. Russ has also served on PPAI’s North American Leadership committee &amp; currently serves as a chef &amp; past mentor chair at Promo Kitchen, a non-profit community, focused on education &amp; mentorship in the promotional products industry. In this episode, we talk with Russ about some of the keys to success importing projects, including: - How to move beyond the catalog to make creativity the commodity killer - The best ways to work with your importers and supplier partners - What a distributor should be concerned about when importing - Trends that the leading importers watch to help create experiences through product - Tips on handling the financing conversation with your customer - And more! Join us for a quick and helpful discussion about how to kill commodities with custom, creative imported products!

Episode 73: Think Outside The Catalog, Importing Tips With Russ Mogell