Cheryl Brunkow's guest appearances

Cheryl Brunkow

Retreat House

Ministry At Scale

Angie Smith

Jonathan Merritt

Carissa Carroll

Blythe Hill

Shannan Martin

Gabe Cooper

Mitch Matthews

Ken Coleman

Jo Saxton

Jessica Honegger

Beth McCord

Chris Martin

Lynne Jackson

Jonathan Pitts

Eddie Kaufholz

OwlTail

Marketing Communications can be a critical part of your ministry. It ensures your message is presented effectively, all of your resources are consistent so you can stand out in a sea of other organizations and that your materials are engaging your audience. In this episode we speak with Cheryl Brunkow, the Marketing &amp; Communications director at Bethany International, and she shares her five C’s for building an effective communications strategy.The five C’s for effective communications are clear, clean, concise, consistent and creative. Be sure to listen to the full episode as Cheryl gives very practical advice on why these are important and how to implement them within your organization. Clear It’s critical that people can understand your messaging if they are going to get excited about the mission of your organization. All too often in ministry we design things around our own personal experiences which require a significant amount of explaining for others to understand. When you’re creating your messaging make sure it will be meaningful to your audience.CleanReviewing for things such as typos, or grammar and spelling errors, will go a long way in showing that you value quality, and are a professional organization. Taking the time to make sure all of your resources and materials are clean will go a long way toward building credibility with your audience.ConciseIt takes time to build the right messaging, but If you can not clearly communicate what you’re about in a very concise way, then your message is going to get lost, and likely misinterpreted. ConsistentThere are a lot of moving parts in any organization and keeping consistency in your branding and messaging throughout all departments and channels is important for building your brand identity. Your audience wants to know that your whole team is working toward the same mission and vision rather than a collection of individuals doing their own thing.CreativeThe world around us is filled with amazing creative and engaging things that pull our attention in a lot of different directions. As ministries we need to be on the same level as the secular world in terms of both quality and creativity. Designing creative materials and experiences will not only get people’s attention but it will also keep them engaged over the long term. This summary is just scratching the surface of what Cheryl shares in the podcast, so whether you are in the middle of rebranding, building a new communications department, or just need to breathe new energy into your communications you won’t want to miss this episode.Resources:Bethany InternationalThe Poisonwood BibleLess Chaos, Less Noise by Ken MeyersCreativity Inc.Wait, Wait, Don’t Tell Me Podcast

Marketing Communications can be a critical part of your ministry. It ensures your message is presented effectively, all of your resources are consistent so you can stand out in a sea of other organizations and that your materials are engaging your audience. In this episode we speak with Cheryl Brunkow, the Marketing &amp; Communications director at Bethany International, and she shares her five C’s for building an effective communications strategy.The five C’s for effective communications are clear, clean, concise, consistent and creative. Be sure to listen to the full episode as Cheryl gives very practical advice on why these are important and how to implement them within your organization. Clear It’s critical that people can understand your messaging if they are going to get excited about the mission of your organization. All too often in ministry we design things around our own personal experiences which require a significant amount of explaining for others to understand. When you’re creating your messaging make sure it will be meaningful to your audience. CleanReviewing for things such as typos, or grammar and spelling errors, will go a long way in showing that you value quality, and are a professional organization. Taking the time to make sure all of your resources and materials are clean will go a long way toward building credibility with your audience. ConciseIt takes time to build the right messaging, but If you can not clearly communicate what you’re about in a very concise way, then your message is going to get lost, and likely misinterpreted. ConsistentThere are a lot of moving parts in any organization and keeping consistency in your branding and messaging throughout all departments and channels is important for building your brand identity. Your audience wants to know that your whole team is working toward the same mission and vision rather than a collection of individuals doing their own thing. CreativeThe world around us is filled with amazing creative and engaging things that pull our attention in a lot of different directions. As ministries we need to be on the same level as the secular world in terms of both quality and creativity. Designing creative materials and experiences will not only get people’s attention but it will also keep them engaged over the long term. This summary is just scratching the surface of what Cheryl shares in the podcast, so whether you are in the middle of rebranding, building a new communications department, or just need to breathe new energy into your communications you won’t want to miss this episode. Resources:<ul><li>Bethany International</li><li>The Poisonwood Bible</li><li>Less Chaos, Less Noise by Ken Meyers</li><li>Creativity Inc.</li><li>Wait, Wait, Don’t Tell Me Podcast</li></ul>

#70 - How to Develop a Communication Strategy - Cheryl Brunkow with Bethany International

Contact Rich / rbrunkow1@gmail.comContact Cheryl / cherylbrunkow@gmail.comCircle Maker by Mark Batterson / https://thecirclemaker.com/ Verses about enduranceWe can rejoice, too, when we run into problems and trials, for we know that they help us develop endurance. And endurance develops strength of character, and character strengthens our confident hope of salvation. And this hope will not lead to disappointment. For we know how dearly God loves us, because he has given us the Holy Spirit to fill our hearts with his love.Romans 5:3-5Advice for UnemployedKnow who you areKnow what you wantKnow how to go get itKnow how to keep itActivity-get out of the houseAttitude-you control your attitudeAdvice for those walking with unemployedPractical help such as; gas gift cards, grocery gift cards, networking*If you give to someone who's unemployed, don't do it anonymously. You may perceive your anonymous gifts as being selfless, but it may make the receiver feel unworthy of your acknowledgment. There is already so much shame associated with unemployment, that if you give a card or money or groceries without signing your name, it may feel like you don’t want to be associated with the unemployed.

Contact Rich / rbrunkow1@gmail.comContact Cheryl / cherylbrunkow@gmail.comCircle Maker by Mark Batterson / <a href="https://thecirclemaker.com/" rel="nofollow" target="_blank">https://thecirclemaker.com/</a> Verses about endurance We can rejoice, too, when we run into problems and trials, for we know that they help us develop endurance. And endurance develops strength of character, and character strengthens our confident hope of salvation. And this hope will not lead to disappointment. For we know how dearly God loves us, because he has given us the Holy Spirit to fill our hearts with his love. Romans 5:3-5Advice for Unemployed Know who you are Know what you want Know how to go get it Know how to keep it Activity-get out of the house Attitude-you control your attitudeAdvice for those walking with unemployed Practical help such as; gas gift cards, grocery gift cards, networking *If you give to someone who's unemployed, don't do it anonymously. You may perceive your anonymous gifts as being selfless, but it may make the receiver feel unworthy of your acknowledgment. There is already so much shame associated with unemployment, that if you give a card or money or groceries without signing your name, it may feel like you don’t want to be associated with the unemployed.

Episode 21 - Grief - Rich & Cheryl Brunkow