Rachel Bateast's guest appearances

Rachel Bateast

Sweathead, A Strategy Podcast

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it? Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan? In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations. You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it? Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan? In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations. You can find Rachel here: <a href="https://www.linkedin.com/in/rachel-bateast-8968478/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/rachel-bateast-8968478/</a> ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: <a href="http://www.sweathead.com/" rel="noopener noreferrer nofollow" target="_blank">http://www.sweathead.com</a>

Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP