Simonne Mitchelson's guest appearances

Simonne Mitchelson

Coarse Grind Podcast

CONSUMED with Jaime Lewis

Craft & Cluster

Beth Vukmanic

Keith Jones

Steven Raichlen

Brian Collins

Russell Lewis

Morgan Murphy

Nicky Giusto

Brian Young

Kendra Aronson

Daniel Green

Peter Campbell

David Walker

Jenn Harris

Susan Feniger

Frank Ostini

OwlTail

We have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year.  Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated.Resources mentioned in this episode:Wine Enthusiast Article: Millennials and Gen Z Could Save the Wine Industry BY AMBER LUCAS Annual Women in Wine Conference:  Batonnage Forum: Stirring up the Conversation on Women in WineAll-natural marketplace by all-black artisans: BLK &amp; GRNResources for Black Wine ProfessionalsPLEASE DONATE TO THESE SCHOLARSHIPS:Cal Poly Scholarship for Black, Indigenous, People of Color in Wine and ViticultureMajor Taylor Wine  FellowshipBrands Mentioned in this Episode:Bodega de EdgarRaft WinesWhitcraft WinesZafa WinesDomestique Wine ShopFollow Simonne on Instagram to keep up with her on her various amazing products including her upcoming secret wine projects!Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

We have a very special guest on today’s episode, my friend<a href="https://www.instagram.com/simonneandsoforth/" rel="nofollow" target="_blank"> Simonne Mitchelson</a>, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year.  Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated. Resources mentioned in this episode:<ul><li>Wine Enthusiast Article: <a href="https://www.winemag.com/2020/12/15/millennial-wine-market/" rel="nofollow" target="_blank">Millennials and Gen Z Could Save the Wine Industry</a> BY <a href="https://www.winemag.com/?s=Amber+Lucas&amp;search_type=all&amp;search_author=1" rel="nofollow" target="_blank">AMBER LUCAS</a> </li><li>Annual Women in Wine Conference:  <a href="https://www.batonnageforum.com/" rel="nofollow" target="_blank">Batonnage Forum: Stirring up the Conversation on Women in Wine</a></li><li>All-natural marketplace by all-black artisans: <a href="https://blkgrn.com/" rel="nofollow" target="_blank">BLK &amp; GRN</a></li><li>Resources for <a href="https://www.blackwineprofessionals.com/" rel="nofollow" target="_blank">Black Wine Professionals</a></li></ul>PLEASE DONATE TO THESE SCHOLARSHIPS:<ul><li><a href="https://www.calfund.org/calpoly_bipoc_wvit-_scholarship/" rel="nofollow" target="_blank">Cal Poly Scholarship for Black, Indigenous, People of Color in Wine and Viticulture</a></li><li><a href="https://domestiquewine.com/blogs/newsletters/major-taylor-fellowship" rel="nofollow" target="_blank">Major Taylor Wine  Fellowship</a></li></ul>Brands Mentioned in this Episode:<ul><li><a href="https://instagram.com/bodegadeedgar?igshid=lm5wmf3yr1oi" rel="nofollow" target="_blank">Bodega de Edgar</a></li><li><a href="https://instagram.com/raftwines?igshid=15h743sfw5734" rel="nofollow" target="_blank">Raft Wines</a></li><li><a href="https://instagram.com/whitcraftwinery?igshid=48hs9xaah73w" rel="nofollow" target="_blank">Whitcraft Wines</a></li><li><a href="https://instagram.com/zafawines?igshid=pp6s2m1fsmos" rel="nofollow" target="_blank">Zafa Wines</a></li><li><a href="https://instagram.com/domestiquewine?igshid=ymsl7raqbvo4" rel="nofollow" target="_blank">Domestique Wine Shop</a></li></ul>Follow<a href="https://www.instagram.com/simonneandsoforth/" rel="nofollow" target="_blank"> Simonne on Instagram</a> to keep up with her on her various amazing products including her upcoming secret wine projects! Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson

South Africa native Simonne Mitchelson has lived all over the globe, and got her start in wine when she worked harvest on Waiheke Island in New Zealand for Stonyridge Vineyard. Since then, she’s had her hand in several vintages all over the world, most recently in Lompoc. At the time of this interview, she had just taken a job with Tin City Cider, opening their new tasting room in Los Olivos, California. Simonne is passionate about bringing other Black and Indigenous people of color along in the wine industry; she and guest host Justin Trabue recently wrote a letter asking the wine industry for support of Black lives. Listen to them discuss Simonne’s big family, her experiences as a Black woman in the wine industry, and what she wants to see next for this place she calls home. Also: see below for resources mentioned by Simonne in the episode. Instagram: @simonneandsoforth Photo credit: Heather Daenitz, craftandcluster.com Radical XChange (consultancy serving hospitality &amp; social justice based cultural events &amp; resources).: @radicalxchange The Collectress (Ashtin Berry, Sommelier, bartender and hospitality activist ): @thecollectress Soon Hee Lee (Kendra, advocate for food justice and health equity): @soon.hee.lee

South Africa native Simonne Mitchelson has lived all over the globe, and got her start in wine when she worked harvest on Waiheke Island in New Zealand for Stonyridge Vineyard. Since then, she’s had her hand in several vintages all over the world, most recently in Lompoc. At the time of this interview, she had just taken a job with Tin City Cider, opening their new tasting room in Los Olivos, California. Simonne is passionate about bringing other Black and Indigenous people of color along in the wine industry; she and guest host Justin Trabue recently <a href="https://usercontent.flodesk.com/bab0bf58-9ead-41fb-af1b-1e08f62d1d17/upload/hear-us-now--central-coast-wine-industry_90c70bb2-bffc-4f6e-a843-a494af6c7cc4.pdf" rel="nofollow" target="_blank">wrote a letter </a>asking the wine industry for support of Black lives. Listen to them discuss Simonne’s big family, her experiences as a Black woman in the wine industry, and what she wants to see next for this place she calls home. Also: see below for resources mentioned by Simonne in the episode. Instagram: <a href="https://www.instagram.com/simonneandsoforth/" rel="nofollow" target="_blank">@simonneandsoforth</a> Photo credit: Heather Daenitz, <a href="https://www.craftandcluster.com/" rel="nofollow" target="_blank">craftandcluster.com</a> Radical XChange (consultancy serving hospitality &amp; social justice based cultural events &amp; resources).: <a href="https://www.instagram.com/radicalxchange/" rel="nofollow" target="_blank">@radicalxchange</a> The Collectress (Ashtin Berry, Sommelier, bartender and hospitality activist ): <a href="https://www.instagram.com/thecollectress/" rel="nofollow" target="_blank">@thecollectress</a> Soon Hee Lee (Kendra, advocate for food justice and health equity): <a href="https://www.instagram.com/soon.hee.lee/" rel="nofollow" target="_blank">@soon.hee.lee</a>

Simonne Mitchelson, winemaker and activist, Los Olivos

Another one with Simonne Mitchelson.

Coarse Grind #134- Simonne Mitchelson Redux