Jennifer Griffin Smith's guest appearances

Jennifer Griffin Smith

The Marketer's Journey

Marketing Trends

Marketing Unplugged

Ann Handley

Jay Baer

Joe Chernov

Randy Frisch

Tyler Lessard

Jon Miller

Jennifer Griffin

Erin Blaskie

Michael Brenner

Bill Anderson

Carla Johnson

Neal Schaffer

Peter Mahoney

Jeff Wright

Griffin Smith

OwlTail

On this episode of The Marketer’s Journey, I interview Jennifer Griffin Smith, CMO of Brightcove. Jennifer is in her sixth CMO role so far, so she has plenty of words of wisdom to share about what it takes to be a great marketing leader. She also shares her perspective on the realities of virtual engagement today, including advice for adapting to this digital-first landscape and ever-shrinking attention spans.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Jennifer truly takes a holistic approach to internal collaboration. Work closely with engineering and product leads within your organization to develop a solid understanding of what the market needs, what the customers want, and how the team can develop a value proposition that sets you apart from the competition.The traditional buyer's journey has evolved dramatically in recent years. Now, the funnel has flipped, which means marketers are tasked with targeting their audience using unique messages and creating advocates. Accomplishing this requires a different technology stack, different resources, and a different mindset overall.The average attention span has changed. Jennifer reminds us that over the past few years, the typical buyer’s behavior, daily routines and expectations have shifted dramatically. For this reason, the entire buyer journey needs to be easily accessible, quick, and to-the-point.Learn more about Brightcove here: https://www.brightcove.com/en/ Learn more about Jennifer here: https://www.linkedin.com/in/jennifergriffinsmith/ 

On this episode of The Marketer’s Journey, I interview Jennifer Griffin Smith, CMO of Brightcove. Jennifer is in her sixth CMO role so far, so she has plenty of words of wisdom to share about what it takes to be a great marketing leader. She also shares her perspective on the realities of virtual engagement today, including advice for adapting to this digital-first landscape and ever-shrinking attention spans. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:<ul><li>Jennifer truly takes a holistic approach to internal collaboration. Work closely with engineering and product leads within your organization to develop a solid understanding of what the market needs, what the customers want, and how the team can develop a value proposition that sets you apart from the competition.</li><li>The traditional buyer's journey has evolved dramatically in recent years. Now, the funnel has flipped, which means marketers are tasked with targeting their audience using unique messages and creating advocates. Accomplishing this requires a different technology stack, different resources, and a different mindset overall.</li><li>The average attention span has changed. Jennifer reminds us that over the past few years, the typical buyer’s behavior, daily routines and expectations have shifted dramatically. For this reason, the entire buyer journey needs to be easily accessible, quick, and to-the-point.</li></ul> Learn more about Brightcove here: <a href="https://www.brightcove.com/en/" rel="nofollow" target="_blank">https://www.brightcove.com/en/</a> Learn more about Jennifer here: <a href="https://www.linkedin.com/in/jennifergriffinsmith/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jennifergriffinsmith/</a>

Ep #124: Adapting to a virtual-first market to serve customers better w/ Jennifer Griffin Smith

Jennifer Griffin Smith is the Chief Marketing Officer at Brightcove, an online video platform. Jennifer is a fast-paced executive who is passionate about discovering new technology possibilities. She shares her philosophy on how to empower her team, what was the root of her early success, her experiences at Microsoft, and how she thinks about marketing in today’s world.   Key Takeaways: [2:45] Jennifer shares why the phrase, “blossom where you are” is a saying that strongly resonates with her. [4:10] If you can be great at what you do right now, good things will come. [5:30] When you fully embrace the moment you are in — today — is when you’re really optimizing your full potential and will see future progress in your career. [6:00] With that being said, Jennifer is still guilty of multitasking. You have to when you’re working full-time and raising two young children. [7:50] What was Jennifer’s experience like working at Microsoft when Bill Gates was still the CEO? [12:45] Jennifer shares advice to young marketers who are looking to advance quickly in their careers. [13:25] Find allies and mentors in your company. They don’t have to be in the marketing departments. [16:20] No matter what, have the courage and conviction to believe in yourself. [18:05] Jennifer shares her tips on the best ways to find your company mentors/allies in this digital environment. [21:00] How does Jennifer empower her team? [23:55] What does it mean to be “human”? [27:25] In so many aspects of life, you’ll find that you need to fail fast and, in other times, you’ll need to take a pause. The important thing here is to realize you can’t be perfect. [30:00] How has the role of the CMO evolved over the years? [35:45] When you’re asking people questions, your words are important. [37:20] As someone who was born and raised in the UK, how does Jennifer blend both U.S. and UK cultures when she is raising her children? [40:25] Jennifer reflects on what has happened over the past year.   Mentioned in This Episode: Brightcove.com Jennifer on LinkedIn  www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html

Jennifer Griffin Smith is the Chief Marketing Officer at Brightcove, an online video platform. Jennifer is a fast-paced executive who is passionate about discovering new technology possibilities. She shares her philosophy on how to empower her team, what was the root of her early success, her experiences at Microsoft, and how she thinks about marketing in today’s world. Key Takeaways: [2:45] Jennifer shares why the phrase, “blossom where you are” is a saying that strongly resonates with her. [4:10] If you can be great at what you do right now, good things will come. [5:30] When you fully embrace the moment you are in — today — is when you’re really optimizing your full potential and will see future progress in your career. [6:00] With that being said, Jennifer is still guilty of multitasking. You have to when you’re working full-time and raising two young children. [7:50] What was Jennifer’s experience like working at Microsoft when Bill Gates was still the CEO? [12:45] Jennifer shares advice to young marketers who are looking to advance quickly in their careers. [13:25] Find allies and mentors in your company. They don’t have to be in the marketing departments. [16:20] No matter what, have the courage and conviction to believe in yourself. [18:05] Jennifer shares her tips on the best ways to find your company mentors/allies in this digital environment. [21:00] How does Jennifer empower her team? [23:55] What does it mean to be “human”? [27:25] In so many aspects of life, you’ll find that you need to fail fast and, in other times, you’ll need to take a pause. The important thing here is to realize you can’t be perfect. [30:00] How has the role of the CMO evolved over the years? [35:45] When you’re asking people questions, your words are important. [37:20] As someone who was born and raised in the UK, how does Jennifer blend both U.S. and UK cultures when she is raising her children? [40:25] Jennifer reflects on what has happened over the past year. Mentioned in This Episode: <a href="https://www.brightcove.com/en/" rel="nofollow" target="_blank">Brightcove</a><a href="https://www.brightcove.com/en/" rel="nofollow" target="_blank">.</a><a href="https://www.brightcove.com/en/" rel="nofollow" target="_blank">com</a> <a href="https://www.linkedin.com/in/jennifergriffinsmith/" rel="nofollow" target="_blank">Jennifer</a> <a href="https://www.linkedin.com/in/jennifergriffinsmith/" rel="nofollow" target="_blank">on</a> <a href="https://www.linkedin.com/in/jennifergriffinsmith/" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank"> www</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">2.</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">deloitte</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">.</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">com</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">us</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">en</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">pages</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">chief</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">marketing</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">officer</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">articles</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">/</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">five</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">roles</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">of</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">the</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">-</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">cmo</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">.</a><a href="https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/five-roles-of-the-cmo.html" rel="nofollow" target="_blank">html</a>

Jennifer Griffin Smith — Be Real. Be Human.