Tommy McCubbin's guest appearances

Tommy McCubbin

MATE: Marketing, Advertising, Technology and Entrepreneurship

The Imposterous

Steve Sammartino

Sarah Cooper

Cindy Gallop

Ronsley Vaz

Maneesh Sethi

Joseph Jaffe

Jane Caro

Emma Robbins

Sarah Barclay

Julian Cole

Athan Didaskalou

Nathan Rose

Valerie Young

Jeff Goodby

Paul Ramondo

OwlTail

Two great guests, two episodes in one. Where to start?Let’s begin with Steve Sammartino. Wikipedia tells us Steve is an Australian futurist, author and entrepreneur and according to Forbes, he launched Rentoid in 2007, one of the early sharing-economy, peer-to-peer online hire and rental marketplaces. Rentoid was featured in Rachel Botsman and Roo Rogers’s book, What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. Rentoid was later sold to an ASX listed company in 2014. According to the World Records Academy, Steve collaborated with Raul Oiada in 2011 to launch the world’s first Lego Space Shuttle into space. Propelled by a helium-filled weather balloon, the Lego Space Shuttle model 3367 was launched from German airspace into the stratosphere to an altitude of about 35,000m (114,800 feet). According to Wired in 2013 Steve and Oaida developed the world's first life-sized, drive-able Lego car with a compressed air-powered Lego engine. According to TV Week however, Steve is the co-Host of Rebound TV with Tommy McCubbin, who co-creates and hosts the show that is  helping Australian businesses bounce back after the pandemic. Screening on Channel 9 on Saturdays at 12:30. Before being wooed to the screen Future Sandwich podcast host Tommy McCubbin co-founded WellAware with the mission to accelerate the world's transition into personalised, proactive and preventative health management where he works with some of Australia's top companies to help them manage and minimise the risk of Cancer, Heart Disease and Mental Illness striking down their workforce unnecessarily. Tommy’s podcast Future Sandwich is Winner of Australia's Best Tech Science and Gaming Podcast, and has expanded into multiple live events and content series. We have no idea how we convinced Tommy and Steve to join us for this chat, but they’re here now so let’s go for it. Ding, ding.

Two great guests, two episodes in one. Where to start?Let’s begin with Steve Sammartino. Wikipedia tells us Steve is an Australian futurist, author and entrepreneur and according to Forbes, he launched Rentoid in 2007, one of the early sharing-economy, peer-to-peer online hire and rental marketplaces. Rentoid was featured in Rachel Botsman and Roo Rogers’s book, What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. Rentoid was later sold to an ASX listed company in 2014. According to the World Records Academy, Steve collaborated with Raul Oiada in 2011 to launch the world’s first Lego Space Shuttle into space. Propelled by a helium-filled weather balloon, the Lego Space Shuttle model 3367 was launched from German airspace into the stratosphere to an altitude of about 35,000m (114,800 feet). According to Wired in 2013 Steve and Oaida developed the world's first life-sized, drive-able Lego car with a compressed air-powered Lego engine. According to TV Week however, Steve is the co-Host of Rebound TV with Tommy McCubbin, who co-creates and hosts the show that is  helping Australian businesses bounce back after the pandemic. Screening on Channel 9 on Saturdays at 12:30. Before being wooed to the screen Future Sandwich podcast host Tommy McCubbin co-founded WellAware with the mission to accelerate the world's transition into personalised, proactive and preventative health management where he works with some of Australia's top companies to help them manage and minimise the risk of Cancer, Heart Disease and Mental Illness striking down their workforce unnecessarily. Tommy’s podcast Future Sandwich is Winner of Australia's Best Tech Science and Gaming Podcast, and has expanded into multiple live events and content series. We have no idea how we convinced Tommy and Steve to join us for this chat, but they’re here now so let’s go for it. Ding, ding.

Episode 37: Tommy McCubbin and Steve Sammartino

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects.   Topics:  Tommy’s podcast: Future Sandwich. Family (not work) is the only thing that ultimately matters. Writing lists to be productive OmniFocus, the to-do list app mentioned in MATE episode 004, with Leigh Price. Written lists reduce stress and get things out of your head Why traditional ads suck (why we should be creating platforms and products instead of campaigns). What does an advertising Creative Director do? Why is advertising work called “the creative”? Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called Art &amp; Copy. The shift towards everyone in an ad agency being “creative”. Happy Wife, Tommy’s gift reminder app (which has since been shuttered). WhisperTip, bringing pub sports tipping to the 20th century. Why you shouldn’t fall in love with your start-up idea Prove your concept by trying to extract cash from people for your start-up prototype Friends are the worst judges of your start-up because they’re inherently biased The Future Sandwich podcast was modelled off Jerry Seinfeld’s Comedians in Cars Getting Coffee The trend of narrative journalism in podcasts (i.e. shows with a “story arc”). Recent Future Sandwich episodes: Driverless cars Bitcoin Space travel Advertising Artificial intelligence Virtual reality 3D printing   Here’s the video of PJ Vogt talking about how the best podcasters on Earth don’t even really know what they’re doing:    Gimlet Media, the darling child podcast network, who produces the following popular podcasts: Startup Podcast Reply All   Serial, the most successful podcast in history (hosted by Sarah Koenig and produced by This American Life). Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising. CPM = cost per 1,000 media impressions. Nobody looks at banner ads The global state of ad blocking Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free:  $5 cash for 5x episodes of MATE ad-free MVP = minimum viable product (i.e. a quick prototype of your business/idea). Celebrities with podcasts doing well right now: Alec Baldwin’s podcast: Here’s The Thing Malcolm Gladwell’s podcast: Revisionist History Lena Dunham’s podcast: Women Of The Hour   Treating projects as experiments allows you to adapt and be agile MATE episode 002, with Athan Didaskalou. MATE episode 001, with Jayden Seric. Learning by doing is the only true way to understand something What’s exciting you right now? Virtual reality. What’s not exciting you right now? Ad products.    Links:  Tommy McCubbin’s website Future Sandwich podcast (Apple Podcasts | website)    Sponsors:  Open Universities Australia    Special thanks:  Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.    Connect with MATE:  Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook    MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with  in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008) appeared first on MATE podcast.

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects. Topics: <ul> <li>Tommy’s podcast: <a href="https://itunes.apple.com/au/podcast/future-sandwich/id1073534417?mt=2" rel="nofollow" target="_blank">Future Sandwich</a>.</li> <li>Family (not work) is the only thing that ultimately matters.</li> <li>Writing lists to be productive</li> <li><a href="https://www.omnigroup.com/omnifocus" rel="nofollow" target="_blank">OmniFocus</a>, the to-do list app mentioned in <a href="http://matepodcast.com/2016/05/10/mate-004-leigh-price-on-social-analytics-working-in-start-ups-and-being-a-nerd/" rel="nofollow" target="_blank">MATE episode 004, with Leigh Price</a>.</li> <li>Written lists reduce stress and get things out of your head</li> <li>Why traditional ads suck (why we should be creating platforms and products instead of campaigns).</li> <li>What does an advertising Creative Director do?</li> <li>Why is advertising work called “the creative”?</li> <li>Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called <a href="http://www.imdb.com/title/tt1333631/" rel="nofollow" target="_blank">Art &amp; Copy</a>.</li> <li>The shift towards everyone in an ad agency being “creative”.</li> <li><a href="http://www.startupsmart.com.au/profiles/how-i-did-it/do-men-need-help-buying-gifts-for-the-women-in-their-lives-happywife-thinks-so/" rel="nofollow" target="_blank">Happy Wife</a>, Tommy’s gift reminder app (which has since been shuttered).</li> <li><a href="http://www.whispertip.com/" rel="nofollow" target="_blank">WhisperTip</a>, bringing pub sports tipping to the 20th century.</li> <li>Why you shouldn’t fall in love with your start-up idea</li> <li>Prove your concept by trying to extract cash from people for your start-up prototype</li> <li>Friends are the worst judges of your start-up because they’re inherently biased</li> <li>The <a href="http://futuresandwich.com/" rel="nofollow" target="_blank">Future Sandwich</a> podcast was modelled off Jerry Seinfeld’s <a href="http://comediansincarsgettingcoffee.com/" rel="nofollow" target="_blank">Comedians in Cars Getting Coffee</a></li> <li>The trend of narrative journalism in podcasts (i.e. shows with a “story arc”).</li> <li>Recent Future Sandwich episodes: <ul> <li><a href="https://soundcloud.com/tommy-mccubbin/future-sandwich-the-driverless-car-race" rel="nofollow" target="_blank">Driverless cars</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/breaking-down-bitcoin" rel="nofollow" target="_blank">Bitcoin</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/asteroid-inc" rel="nofollow" target="_blank">Space travel</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/skip-ads" rel="nofollow" target="_blank">Advertising</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/hello-robots" rel="nofollow" target="_blank">Artificial intelligence</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/virtually-reality" rel="nofollow" target="_blank">Virtual reality</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/3d-print-the-future" rel="nofollow" target="_blank">3D printing</a></li> </ul> </li> <li>Here’s the <a href="https://youtu.be/urRQ7JiEF5s" rel="nofollow" target="_blank">video of PJ Vogt</a> talking about how the best podcasters on Earth don’t even really know what they’re doing:</li> </ul> <ul> <li><a href="https://gimletmedia.com/" rel="nofollow" target="_blank">Gimlet Media</a>, the darling child podcast network, who produces the following popular podcasts: <ul> <li><a href="https://itunes.apple.com/au/podcast/startup-podcast/id913805339?mt=2" rel="nofollow" target="_blank">Startup Podcast</a></li> <li><a href="https://itunes.apple.com/au/podcast/reply-all/id941907967?mt=2" rel="nofollow" target="_blank">Reply All</a></li> </ul> </li> <li><a href="https://itunes.apple.com/au/podcast/serial/id917918570?mt=2" rel="nofollow" target="_blank">Serial</a>, the most successful podcast in history (hosted by <a href="https://en.wikipedia.org/wiki/Sarah_Koenig" rel="nofollow" target="_blank">Sarah Koenig</a> and produced by <a href="http://www.thisamericanlife.org/" rel="nofollow" target="_blank">This American Life</a>).</li> <li>Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising.</li> <li><a href="https://en.wikipedia.org/wiki/Cost_per_mille" rel="nofollow" target="_blank">CPM = cost per 1,000 media impressions</a>.</li> <li><a href="https://en.wikipedia.org/wiki/Banner_blindness" rel="nofollow" target="_blank">Nobody looks at banner ads</a></li> <li><a href="http://digiday.com/publishers/lies-damned-lies-ad-blocking-statistics/" rel="nofollow" target="_blank">The global state of ad blocking</a></li> <li>Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free:</li> </ul> <a href="http://matepodcast.com/wp-content/uploads/2016/10/mate008-5-dollars-cash-for-5-episodes-of-mate-ad-free-2016.07.03.jpg" rel="nofollow" target="_blank"></a>$5 cash for 5x episodes of MATE ad-free <ul> <li><a href="https://en.wikipedia.org/wiki/Minimum_viable_product" rel="nofollow" target="_blank">MVP = minimum viable product</a> (i.e. a quick prototype of your business/idea).</li> <li>Celebrities with podcasts doing well right now: <ul> <li>Alec Baldwin’s podcast: <a href="https://itunes.apple.com/au/podcast/heres-thing-alec-baldwin/id472939437?mt=2" rel="nofollow" target="_blank">Here’s The Thing</a></li> <li>Malcolm Gladwell’s podcast: <a href="https://itunes.apple.com/au/podcast/revisionist-history/id1119389968?mt=2" rel="nofollow" target="_blank">Revisionist History</a></li> <li>Lena Dunham’s podcast: <a href="https://itunes.apple.com/au/podcast/women-of-the-hour/id1049452428?mt=2" rel="nofollow" target="_blank">Women Of The Hour</a></li> </ul> </li> <li>Treating projects as experiments allows you to adapt and be agile</li> <li><a href="http://matepodcast.com/2016/04/18/mate-002-athan-didaskalou-on-coffee-social-media-and-meeting-gary-vaynerchuk/" rel="nofollow" target="_blank">MATE episode 002, with Athan Didaskalou</a>.</li> <li><a href="http://matepodcast.com/2016/04/10/mate-001-jayden-seric-on-artificial-intelligence-and-the-future-of-the-human-race/" rel="nofollow" target="_blank">MATE episode 001, with Jayden Seric</a>.</li> <li>Learning by doing is the only true way to understand something</li> <li>What’s exciting you right now? Virtual reality.</li> <li>What’s not exciting you right now? Ad products.</li> </ul> Links: <ul> <li><a href="https://www.tommymccubbin.com/" rel="nofollow" target="_blank">Tommy McCubbin’s website</a></li> <li>Future Sandwich podcast (<a href="https://itunes.apple.com/au/podcast/future-sandwich/id1073534417?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="http://www.futuresandwich.com/" rel="nofollow" target="_blank">website</a>)</li> </ul> Sponsors: <ul> <li><a href="https://www.open.edu.au/" rel="nofollow" target="_blank">Open Universities Australia</a></li> </ul> Special thanks: <ul> <li>Editing by Josh Armour, from <a href="https://www.facebook.com/ArmourPod" rel="nofollow" target="_blank">ArmourPod Productions</a>.</li> <li>Podcast logo cover artwork by <a href="http://www.courtneycarman.com/" rel="nofollow" target="_blank">Courtney Carman</a></li> <li>Theme music from <a href="http://www.nin.wiki/Ghosts" rel="nofollow" target="_blank">“Ghosts I–IV” by Nine Inch Nails</a>, used under a <a href="http://www.nin.wiki/Ghosts#Album_Credits" rel="nofollow" target="_blank">Creative Commons licence</a>.</li> <li>Ad music is called “<a href="https://youtu.be/odCWcV6Jv90" rel="nofollow" target="_blank">Going Higher</a>” by <a href="http://www.bensound.com/royalty-free-music" rel="nofollow" target="_blank">Bensound</a>, used under a <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Creative Commons licence</a>.</li> </ul> Connect with MATE: <ul> <li>Subscribe on <a href="https://itunes.apple.com/au/podcast/mate-marketing-advertising/id1108463791?mt=2&amp;at=1001lo7u&amp;ct=episode-shownotes" rel="nofollow" target="_blank">Apple Podcasts</a></li> <li>Subscribe on <a href="http://www.stitcher.com/s?fid=88855&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a></li> <li>Subscribe on <a href="http://subscribeonandroid.com/matepodcast.com/feed/podcast/" rel="nofollow" target="_blank">Android</a></li> <li>Subscribe on <a>other devices (e.g. Windows Phone, etc.)</a></li> <li>Subscribe to the <a href="http://matepodcast.com/feed/podcast/" rel="nofollow" target="_blank">RSS feed</a></li> <li>MATE podcast <a href="http://matepodcast.com/" rel="nofollow" target="_blank">website</a></li> <li>Follow us on <a href="https://twitter.com/matepodcast" rel="nofollow" target="_blank">Twitter</a></li> <li>Like us on <a href="https://www.facebook.com/matepodcast/" rel="nofollow" target="_blank">Facebook</a></li> </ul> MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by <a href="http://adamjaffrey.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">Adam Jaffrey: Digital Strategist and Entrepreneur</a>. Made with in Melbourne, Australia. MATE podcast is a production by <a href="https://wavelengthcreative.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">branded podcast agency Wavelength Creative</a>. The post <a href="https://matepodcast.com/2017/09/19/mate-038-my-start-up-failed-and-heres-what-i-learned-with-tommy-mccubbin-rebroadcast-of-mate-008/" rel="nofollow" target="_blank">MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)</a> appeared first on <a href="https://matepodcast.com" rel="nofollow" target="_blank">MATE podcast</a>.

MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects. Tommy McCubbin recording MATE 008  Topics and links:   Tommy’s podcast: Future Sandwich. Family (not work) is the only thing that ultimately matters. Writing lists to be productive OmniFocus, the to-do list app mentioned in MATE episode 004, with Leigh Price. Written lists reduce stress and get things out of your head Why traditional ads suck (why we should be creating platforms and products instead of campaigns). What does an advertising Creative Director do? Why is advertising work called “the creative”? Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called Art &amp; Copy. The shift towards everyone in an ad agency being “creative”. Happy Wife, Tommy’s gift reminder app (which has since been shuttered). WhisperTip, bringing pub sports tipping to the 20th century. Why you shouldn’t fall in love with your start-up idea Prove your concept by trying to extract cash from people for your start-up prototype Friends are the worst judges of your start-up because they’re inherently biased The Future Sandwich podcast was modelled off Jerry Seinfeld’s Comedians in Cars Getting Coffee The trend of narrative journalism in podcasts (i.e. shows with a “story arc”). Recent Future Sandwich episodes: Driverless cars Bitcoin Space travel Advertising Artificial intelligence Virtual reality 3D printing   Here’s the video of PJ Vogt talking about how the best podcasters on Earth don’t even really know what they’re doing:     Gimlet Media, the darling child podcast network, who produces the following popular podcasts: Startup Podcast Reply All   Serial, the most successful podcast in history (hosted by Sarah Koenig and produced by This American Life). Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising. CPM = cost per 1,000 media impressions. Nobody looks at banner ads The global state of ad blocking Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free:  $5 cash for 5x episodes of MATE ad-free MVP = minimum viable product (i.e. a quick prototype of your business/idea). Celebrities with podcasts doing well right now: Alec Baldwin’s podcast: Here’s The Thing Malcolm Gladwell’s podcast: Revisionist History Lena Dunham’s podcast: Women Of The Hour   Treating projects as experiments allows you to adapt and be agile MATE episode 002, with Athan Didaskalou. MATE episode 001, with Jayden Seric. Learning by doing is the only true way to understand something What’s exciting you right now? Virtual reality. What’s not exciting you right now? Ad products.    People mentioned:  Nic Hodges, Head of Commercial Innovations at News Corp. Steve Sammartino, author of The Great Fragmentation. Ben Birchall, co-host of the Ingredipedia podcast. Kain Tietzel, CEO of Start VR (Sydney based virtual reality studio). Ben Keenan, Interactive Creative Director at Clemenger BBDO. Harriet Wray, Director of Operations at CHE Proximity.    Special thanks:  The guest on this episode: Tommy McCubbin, host of the Future Sandwich podcast and Creative Director at CHE Proximity. Editing help by Morgan Dunn Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.    Connect with MATE:  Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed Listen on YouTube MATE podcast website Follow us on Twitter Like us on Facebook    MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with  in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting appeared first on MATE podcast.

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects. <a href="http://matepodcast.com/wp-content/uploads/2016/10/mate008-tommy-mccubbin-photo-3000x2000.jpg" rel="nofollow" target="_blank"></a>Tommy McCubbin recording MATE 008 Topics and links: <ul> <ul> <li>Tommy’s podcast: <a href="https://itunes.apple.com/au/podcast/future-sandwich/id1073534417?mt=2" rel="nofollow" target="_blank">Future Sandwich</a>.</li> <li>Family (not work) is the only thing that ultimately matters.</li> <li>Writing lists to be productive</li> <li><a href="https://www.omnigroup.com/omnifocus" rel="nofollow" target="_blank">OmniFocus</a>, the to-do list app mentioned in <a href="http://matepodcast.com/2016/05/10/mate-004-leigh-price-on-social-analytics-working-in-start-ups-and-being-a-nerd/" rel="nofollow" target="_blank">MATE episode 004, with Leigh Price</a>.</li> <li>Written lists reduce stress and get things out of your head</li> <li>Why traditional ads suck (why we should be creating platforms and products instead of campaigns).</li> <li>What does an advertising Creative Director do?</li> <li>Why is advertising work called “the creative”?</li> <li>Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called <a href="http://www.imdb.com/title/tt1333631/" rel="nofollow" target="_blank">Art &amp; Copy</a>.</li> <li>The shift towards everyone in an ad agency being “creative”.</li> <li><a href="http://www.startupsmart.com.au/profiles/how-i-did-it/do-men-need-help-buying-gifts-for-the-women-in-their-lives-happywife-thinks-so/" rel="nofollow" target="_blank">Happy Wife</a>, Tommy’s gift reminder app (which has since been shuttered).</li> <li><a href="http://www.whispertip.com/" rel="nofollow" target="_blank">WhisperTip</a>, bringing pub sports tipping to the 20th century.</li> <li>Why you shouldn’t fall in love with your start-up idea</li> <li>Prove your concept by trying to extract cash from people for your start-up prototype</li> <li>Friends are the worst judges of your start-up because they’re inherently biased</li> <li>The <a href="http://futuresandwich.com/" rel="nofollow" target="_blank">Future Sandwich</a> podcast was modelled off Jerry Seinfeld’s <a href="http://comediansincarsgettingcoffee.com/" rel="nofollow" target="_blank">Comedians in Cars Getting Coffee</a></li> <li>The trend of narrative journalism in podcasts (i.e. shows with a “story arc”).</li> <li>Recent Future Sandwich episodes: <ul> <li><a href="https://soundcloud.com/tommy-mccubbin/future-sandwich-the-driverless-car-race" rel="nofollow" target="_blank">Driverless cars</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/breaking-down-bitcoin" rel="nofollow" target="_blank">Bitcoin</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/asteroid-inc" rel="nofollow" target="_blank">Space travel</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/skip-ads" rel="nofollow" target="_blank">Advertising</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/hello-robots" rel="nofollow" target="_blank">Artificial intelligence</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/virtually-reality" rel="nofollow" target="_blank">Virtual reality</a></li> <li><a href="https://soundcloud.com/tommy-mccubbin/3d-print-the-future" rel="nofollow" target="_blank">3D printing</a></li> </ul> </li> <li>Here’s the <a href="https://youtu.be/urRQ7JiEF5s" rel="nofollow" target="_blank">video of PJ Vogt</a> talking about how the best podcasters on Earth don’t even really know what they’re doing:</li> </ul> </ul> <ul> <li><a href="https://gimletmedia.com/" rel="nofollow" target="_blank">Gimlet Media</a>, the darling child podcast network, who produces the following popular podcasts: <ul> <li><a href="https://itunes.apple.com/au/podcast/startup-podcast/id913805339?mt=2" rel="nofollow" target="_blank">Startup Podcast</a></li> <li><a href="https://itunes.apple.com/au/podcast/reply-all/id941907967?mt=2" rel="nofollow" target="_blank">Reply All</a></li> </ul> </li> <li><a href="https://itunes.apple.com/au/podcast/serial/id917918570?mt=2" rel="nofollow" target="_blank">Serial</a>, the most successful podcast in history (hosted by <a href="https://en.wikipedia.org/wiki/Sarah_Koenig" rel="nofollow" target="_blank">Sarah Koenig</a> and produced by <a href="http://www.thisamericanlife.org/" rel="nofollow" target="_blank">This American Life</a>).</li> <li>Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising.</li> <li><a href="https://en.wikipedia.org/wiki/Cost_per_mille" rel="nofollow" target="_blank">CPM = cost per 1,000 media impressions</a>.</li> <li><a href="https://en.wikipedia.org/wiki/Banner_blindness" rel="nofollow" target="_blank">Nobody looks at banner ads</a></li> <li><a href="http://digiday.com/publishers/lies-damned-lies-ad-blocking-statistics/" rel="nofollow" target="_blank">The global state of ad blocking</a></li> <li>Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free:</li> </ul> <a href="http://matepodcast.com/wp-content/uploads/2016/10/mate008-5-dollars-cash-for-5-episodes-of-mate-ad-free-2016.07.03.jpg" rel="nofollow" target="_blank"></a>$5 cash for 5x episodes of MATE ad-free <ul> <li><a href="https://en.wikipedia.org/wiki/Minimum_viable_product" rel="nofollow" target="_blank">MVP = minimum viable product</a> (i.e. a quick prototype of your business/idea).</li> <li>Celebrities with podcasts doing well right now: <ul> <li>Alec Baldwin’s podcast: <a href="https://itunes.apple.com/au/podcast/heres-thing-alec-baldwin/id472939437?mt=2" rel="nofollow" target="_blank">Here’s The Thing</a></li> <li>Malcolm Gladwell’s podcast: <a href="https://itunes.apple.com/au/podcast/revisionist-history/id1119389968?mt=2" rel="nofollow" target="_blank">Revisionist History</a></li> <li>Lena Dunham’s podcast: <a href="https://itunes.apple.com/au/podcast/women-of-the-hour/id1049452428?mt=2" rel="nofollow" target="_blank">Women Of The Hour</a></li> </ul> </li> <li>Treating projects as experiments allows you to adapt and be agile</li> <li><a href="http://matepodcast.com/2016/04/18/mate-002-athan-didaskalou-on-coffee-social-media-and-meeting-gary-vaynerchuk/" rel="nofollow" target="_blank">MATE episode 002, with Athan Didaskalou</a>.</li> <li><a href="http://matepodcast.com/2016/04/10/mate-001-jayden-seric-on-artificial-intelligence-and-the-future-of-the-human-race/" rel="nofollow" target="_blank">MATE episode 001, with Jayden Seric</a>.</li> <li>Learning by doing is the only true way to understand something</li> <li>What’s exciting you right now? Virtual reality.</li> <li>What’s not exciting you right now? Ad products.</li> </ul> People mentioned: <ul> <li><a href="https://twitter.com/nichodges" rel="nofollow" target="_blank">Nic Hodges</a>, <a href="https://www.linkedin.com/in/nichodges" rel="nofollow" target="_blank">Head of Commercial Innovations at News Corp</a>.</li> <li><a href="https://twitter.com/sammartino" rel="nofollow" target="_blank">Steve Sammartino</a>, author of <a href="https://www.amazon.com/dp/0730312682/" rel="nofollow" target="_blank">The Great Fragmentation</a>.</li> <li><a href="https://twitter.com/benbirchall" rel="nofollow" target="_blank">Ben Birchall</a>, co-host of the <a href="https://itunes.apple.com/au/podcast/ingredipedia/id1050532053?mt=2" rel="nofollow" target="_blank">Ingredipedia</a> podcast.</li> <li><a href="https://twitter.com/KainTietzel" rel="nofollow" target="_blank">Kain Tietzel</a>, CEO of <a href="https://startvr.co/" rel="nofollow" target="_blank">Start VR</a> (Sydney based virtual reality studio).</li> <li><a href="https://twitter.com/warmcola" rel="nofollow" target="_blank">Ben Keenan</a>, <a href="https://www.linkedin.com/in/thatbenkeenan" rel="nofollow" target="_blank">Interactive Creative Director at Clemenger BBDO</a>.</li> <li>Harriet Wray, <a href="https://www.linkedin.com/in/harriet-wray-214b8b9" rel="nofollow" target="_blank">Director of Operations at CHE Proximity</a>.</li> </ul> Special thanks: <ul> <li>The guest on this episode: <a href="https://twitter.com/tmccubbin" rel="nofollow" target="_blank">Tommy McCubbin</a>, host of the <a href="http://futuresandwich.com/" rel="nofollow" target="_blank">Future Sandwich</a> podcast and <a href="https://www.linkedin.com/in/tommymccubbin" rel="nofollow" target="_blank">Creative Director at CHE Proximity</a>.</li> <li>Editing help by Morgan Dunn</li> <li>Podcast logo cover artwork by <a href="http://www.courtneycarman.com/" rel="nofollow" target="_blank">Courtney Carman</a></li> <li>Music from <a href="http://www.nin.wiki/Ghosts" rel="nofollow" target="_blank">“Ghosts I–IV” by Nine Inch Nails</a>, used under a <a href="http://www.nin.wiki/Ghosts#Album_Credits" rel="nofollow" target="_blank">Creative Commons licence</a>.</li> </ul> Connect with MATE: <ul> <li>Subscribe on <a href="https://itunes.apple.com/au/podcast/mate-marketing-advertising/id1108463791?mt=2&amp;at=1001lo7u&amp;ct=episode-shownotes" rel="nofollow" target="_blank">iTunes</a></li> <li>Subscribe on <a href="http://www.stitcher.com/s?fid=88855&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a></li> <li>Subscribe to the <a href="http://matepodcast.com/feed/podcast/" rel="nofollow" target="_blank">RSS feed</a></li> <li>Listen on <a href="https://www.youtube.com/c/matepodcast" rel="nofollow" target="_blank">YouTube</a></li> <li>MATE podcast <a href="http://matepodcast.com/" rel="nofollow" target="_blank">website</a></li> <li>Follow us on <a href="https://twitter.com/matepodcast" rel="nofollow" target="_blank">Twitter</a></li> <li>Like us on <a href="https://www.facebook.com/matepodcast/" rel="nofollow" target="_blank">Facebook</a></li> </ul> MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by <a href="http://adamjaffrey.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">Adam Jaffrey: Digital Strategist and Entrepreneur</a>. Made with in Melbourne, Australia. MATE podcast is a production by <a href="https://wavelengthcreative.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">branded podcast agency Wavelength Creative</a>. The post <a href="https://matepodcast.com/2016/10/20/mate-008-tommy-mccubbin-on-why-advertising-sucks-avoiding-start-up-mistakes-and-podcasting/" rel="nofollow" target="_blank">MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting</a> appeared first on <a href="https://matepodcast.com" rel="nofollow" target="_blank">MATE podcast</a>.