Jessy Hanley's guest appearances

Jessy Hanley

VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

Apptivate: App Marketing Explained

Peggy Anne Salz

Jason Miller

Noah Kagan

Oli Gardner

Joel Comm

Veronica Belmont

Sujan Patel

Sean Ellis

Alexis Ohanian

Eric Stein

Katia Beauchamp

Jonathan Abrams

Peter Shankman

Scott Stratten

Rand Fishkin

OwlTail

Jessy Hanley is the Director of Ecosystem and Lifecycle Marketing at Intuit. Intuit develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. Previously, Jessy also worked in marketing at Wag Labs, Uber, Ginger, and GSN Games. Questions Jessy Answered in this Episode:How do you bring your startup mentality to larger companies, like Intuit?As a lifecycle marketer, how do you set yourself up for success in order to reach your end goal of one-to-one customization?How do you break down the manners in which you decide to communicate with consumers?How have you incorporated machine learning into your work at Intuit?When you first started in the lifecycle and retention sphere, did you feel like you had a seat at the table? How has your role changed over time?Timestamp:4:30 Jessy’s start in mobile marketing10:39 One-to-one customization with lifecycle marketing13:11 The “Happy Path”15:48 Start with what you want to communicate19:40 Models &amp; rules with machine learningQuotes:(11:03-11:16) “You have to start with one-size-fits-most, one-size-fits-some, one-size-fits-you, and taking that mentality. Because at the end of the day, it’s really important when you’re thinking about lifecycle to make sure you don’t have holes in your lifecycle.”(16:32-16:47) “So some customers really respond to push, others really respond to email, others will ignore everything you send unless they see it in the product. It doesn’t change the fact that they still need to be communicated with. So what I like to do is, that instead of starting with the channel, start with what it is that you want to communicate.”Mentioned in this Episode:Jessy Hanley’s LinkedInIntuit

<p>Jessy Hanley is the Director of Ecosystem and Lifecycle Marketing at Intuit. Intuit develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. Previously, Jessy also worked in marketing at Wag Labs, Uber, Ginger, and GSN Games. </p><h3>Questions Jessy Answered in this Episode:</h3><ul><li>How do you bring your startup mentality to larger companies, like Intuit?</li><li>As a lifecycle marketer, how do you set yourself up for success in order to reach your end goal of one-to-one customization?</li><li>How do you break down the manners in which you decide to communicate with consumers?</li><li>How have you incorporated machine learning into your work at Intuit?</li><li>When you first started in the lifecycle and retention sphere, did you feel like you had a seat at the table? How has your role changed over time?</li></ul><h3>Timestamp:</h3><ul><li>4:30 Jessy’s start in mobile marketing</li><li>10:39 One-to-one customization with lifecycle marketing</li><li>13:11 The “Happy Path”</li><li>15:48 Start with what you want to communicate</li><li>19:40 Models &amp; rules with machine learning</li></ul><h3>Quotes:</h3><p>(11:03-11:16) “You have to start with one-size-fits-most, one-size-fits-some, one-size-fits-you, and taking that mentality. Because at the end of the day, it’s really important when you’re thinking about lifecycle to make sure you don’t have holes in your lifecycle.”</p><p>(16:32-16:47) “So some customers really respond to push, others really respond to email, others will ignore everything you send unless they see it in the product. It doesn’t change the fact that they still need to be communicated with. So what I like to do is, that instead of starting with the channel, start with what it is that you want to communicate.”</p><h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/jessyhanley/" rel="nofollow" target="_blank">Jessy Hanley’s LinkedIn</a></li><li><a href="https://www.intuit.com/" rel="nofollow" target="_blank">Intuit</a></li></ul>

One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)

This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success. They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.

<p>This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success.</p> <p>They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.</p>

Jessy Hanley, marketing secrets, and Instagram's Snapchat killer