Beki Hoxha's guest appearances

Beki Hoxha

Beauty Is Your Business - beautytech and beauty innovation

The Glossy Beauty Podcast

Sylvie Chantecaille

Christine Chang

Erica Culpepper

Alicia Yoon

Estee Lauder

Bobbi Brown

Frederic Fekkai

Marcia Kilgore

Amy Errett

Gillian Gorman

Dianna Cohen

April Gargiulo

Colette Laxton

Natalie Mackey

Winky Lux

OwlTail

80% of Foreo's business comes from Luna, a small line of handheld gadgets that promise to clean the face through vibrating silicone bristles. Despite the demand for the brand as facials have only recently resumed in cities like New York -- "business is amazing," said Beki Hoxha, the vp and gm of business operations for Foreo Americas -- the Swedish company won't be making any changes to pricing."There's nothing in the world that is the 'white truffle' of technology, that we'll actually charge $1,000 and be able to justify it," Hoxha said on the Glossy Beauty Podcast. "That's why we follow the model where Luna 1 launched at $199 -- Luna 2 came out and was a much better, improved product, but it didn't go higher in price."Hoxha talked about TikTok's big advantage over incumbents like Facebook and Instagram, what makes for a great influencer in 2020 and how one of their product lines caters to the "anti-anti-aging" crowd.

80% of Foreo's business comes from Luna, a small line of handheld gadgets that promise to clean the face through vibrating silicone bristles. Despite the demand for the brand as <a href="https://www.glossy.co/beauty/how-beauty-device-brands-are-avoiding-clarisonic-fate" rel="nofollow" target="_blank">facials have only recently resumed in cities like New York</a> -- "business is amazing," said Beki Hoxha, the vp and gm of business operations for Foreo Americas -- the Swedish company won't be making any changes to pricing."There's nothing in the world that is the 'white truffle' of technology, that we'll actually charge $1,000 and be able to justify it," Hoxha said on the Glossy Beauty Podcast. "That's why we follow the model where Luna 1 launched at $199 -- Luna 2 came out and was a much better, improved product, but it didn't go higher in price."Hoxha talked about TikTok's big advantage over incumbents like Facebook and Instagram, what makes for a great influencer in 2020 and how one of their product lines caters to the "anti-anti-aging" crowd.

Foreo's Beki Hoxha on following 'the Apple model' for beauty device pricing

A behind-the-scenes look at a beauty brand born in the tech market, thanks to Beki Hoxha, VP/General Manager of FOREO Americas, including harnessing the power of influencers, the importance of proof of efficacy for driving purchase, global expansion at a record-breaking pace, and the secrets to bringing devices to the masses and into all aspects of the beauty routine.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

A behind-the-scenes look at a beauty brand born in the tech market, thanks to Beki Hoxha, VP/General Manager of FOREO Americas, including harnessing the power of influencers, the importance of proof of efficacy for driving purchase, global expansion at a record-breaking pace, and the secrets to bringing devices to the masses and into all aspects of the beauty routine.<a href="https://www.instagram.com/beautybizshow/" rel="payment nofollow" target="_blank">Instagram: https://www.instagram.com/beautybizshow/</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Beki Hoxha of FOREO Americas - Reinventing Beauty and Well-Being for the Better