Scott Nowell's guest appearances

Scott Nowell

The Creative Relay

Futurists.World

Zoltan Istvan

Vince Frost

Rohit Talwar

James McGrath

Jack Delosa

Steve Rogers

Jane Caro

Justine Armour

Robert Puff

Dave Gibson

Paul Dunne

Sir John Hegarty

Tara Ford

Laura Jordan Bambach

Jamais Cascio

OwlTail

Role Models, Creative Awakenings, and Oprah – The creative relay returns with Justine Armour, CCO Grey New York.

Role Models, Creative Awakenings, and Oprah – The creative relay returns with Justine Armour, CCO Grey New York.

Episode 18 Scott Nowell talks to Justine Armour

There’s no doubt that the internet has expanded the advertiser’s tool kit. New platforms and targeting capabilities are popping up all the time. And we know you’ve asked yourself more than once if Facebook is listening to your conversations  … or mining your mind. In short, ads are everywhere. But what’s next? It’s difficult to make a prediction about the future of advertising when technologies are changing so quickly, so Mike recruited one of the best in the business to help him reckon with it. Scott Nowell is a founding partner and Chief Creative Officer of leading Australian creative agency The Monkeys. Scott has helped some of the biggest brands thrive in a crowded landscape, including Telstra, Ubank, IGA and Blackmores. He has also created award-winning campaigns for Meat and Livestock Australia and is passionate about using advertising to build a more inclusive society. According to Scott, trust is the biggest thing a brand must project through advertising. It’s no longer possible for ad agencies to craft a fleeting identity for a brand.He says that the truth will always win when it comes to building trust – and making sales.Even if an ad features a hologram shark a la 'Back to the Future', if it doesn’t feel authentic for consumers, they’ll simply look away.Scott told Mike that while AR, VR and 3D will continue to transform how we receive advertising, its core purpose – to persuade – reminds in tact.What has shifted is the way consumers interpret brands. It’s no longer enough to simply sell – brands must stand for something too. In fact, Scott says that; “Brands have the ability, now more than ever before, to change society.” So advertising can shape the world we want? Well, maybe. What Scott knows for sure is this: if brands consider their purpose for putting something out there, they will they really be use advertising as a means to leave a lasting impression in the hearts and minds of consumers. Sold? Watch the full episode to hear more of Scott's insights. https://futurists.worldPlease subscribe to the Futurists.World YouTube channel https://www.youtube.com/channel/UCqK50xsZBwnm_QT1Q7_wLMgLike Futurists.World on Facebook https://www.facebook.com/FuturistsWorld/Follow @futuristsworld on Instagram https://www.instagram.com/futuristsworld/Follow @futuristsWorld on Twitter https://twitter.com/FuturistsWorld

There’s no doubt that the internet has expanded the advertiser’s tool kit. New platforms and targeting capabilities are popping up all the time. And we know you’ve asked yourself more than once if Facebook is listening to your conversations  … or mining your mind.  In short, ads are everywhere. But what’s next?  It’s difficult to make a prediction about the future of advertising when technologies are changing so quickly, so Mike recruited one of the best in the business to help him reckon with it.  Scott Nowell is a founding partner and Chief Creative Officer of leading Australian creative agency The Monkeys.  Scott has helped some of the biggest brands thrive in a crowded landscape, including Telstra, Ubank, IGA and Blackmores. He has also created award-winning campaigns for Meat and Livestock Australia and is passionate about using advertising to build a more inclusive society.  According to Scott, trust is the biggest thing a brand must project through advertising. It’s no longer possible for ad agencies to craft a fleeting identity for a brand. He says that the truth will always win when it comes to building trust – and making sales. Even if an ad features a hologram shark a la 'Back to the Future', if it doesn’t feel authentic for consumers, they’ll simply look away. Scott told Mike that while AR, VR and 3D will continue to transform how we receive advertising, its core purpose – to persuade – reminds in tact. What has shifted is the way consumers interpret brands. It’s no longer enough to simply sell – brands must stand for something too.  In fact, Scott says that; “Brands have the ability, now more than ever before, to change society.”  So advertising can shape the world we want? Well, maybe.  What Scott knows for sure is this: if brands consider their purpose for putting something out there, they will they really be use advertising as a means to leave a lasting impression in the hearts and minds of consumers. Sold? Watch the full episode to hear more of Scott's insights.  https://futurists.world Please subscribe to the Futurists.World YouTube channel <a href="https://www.youtube.com/channel/UCqK50xsZBwnm_QT1Q7_wLMg" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCqK50xsZBwnm_QT1Q7_wLMg</a> Like Futurists.World on Facebook <a href="https://www.facebook.com/FuturistsWorld/" rel="nofollow" target="_blank">https://www.facebook.com/FuturistsWorld/</a> Follow @futuristsworld on Instagram <a href="https://www.instagram.com/futuristsworld/" rel="nofollow" target="_blank">https://www.instagram.com/futuristsworld/</a> Follow @futuristsWorld on Twitter <a href="https://twitter.com/FuturistsWorld" rel="nofollow" target="_blank">https://twitter.com/FuturistsWorld</a>

The Future of Advertising with Scott Nowell 

Gavin McLeod

What’s behind The Monkeys’ success? The $63 million question is answered by Co-Founder &amp; Group CCO Scott Nowell

What’s behind The Monkeys’ success? The $63 million question is answered by Co-Founder &amp; Group CCO Scott Nowell

Episode 17 Gavin McLeod talks to Scott Nowell