Chris Pennington's guest appearances

Chris Pennington

Sales Strategy & Enablement by Revenue.io

Copyright Alliance's Podcast

Race to Net Zero

OwlTail

Tracy Ross

The Race to Net Zero podcast is a special, six-episode series centered around your net-zero journey. Host John Failla introduces Chris Pennington, Director of Energy and Sustainability at Iron Mountain Data Centers, and Tracy Ross, Vice President of Sales, West Region at NRG Energy as they share how the renewable energy market is shifting with the adoption of cutting-edge technologies, new solutions, and a more customized approach to reaching net-zero emissions.   In Today’s Episode, we cover:    [04:56] What’s happening in the world of renewable energy? [11:20] Changes in the renewable energy market [19:55] The direction of the renewable energy market [25:09] Iron Mountain’s data center [30:16] Forming successful partnerships    What is a sustainable business?   The definition of a sustainable business has expanded to include the pursuit of net-zero goals, even as net-zero itself is still being defined. Initially, net-zero was viewed through Scope 1 and Scope 2 lenses. As the science-based targets initiative broadened net-zero to include Scope 3, companies started recognizing the significant impact of supply chains.    The only way for an organization to achieve a net-zero goal is to focus on new technologies and solutions that will drive the results needed. The concept of net-zero is becoming more mature and defined. Even within the narrow scope of renewable energy, the idea of true-zero is emerging. Many changes are happening, and technology will likely be the key enabler in achieving progress.   Changes in the data center industry   The landscape for the data center industry is evolving. With their footprint expanding into new markets, resource management and power availability continue to be a priority. As energy price concerns rise in Europe, organizations and industries are considering how to best navigate these challenges. Meanwhile, there is a real risk around reliance on fossil fuels or energy supplies from singular countries.     One advantage of the data center industry is its ability to invest in technology and solutions that drive results. The top of the list of the largest clean energy buyers today is dominated by data center operators. If the industry can continue to move quickly, it can bring solutions that will help alleviate the need for regulation in the future.    Next steps in technology   Energy storage is critically needed today. Luckily, exciting new battery chemistries and designs are coming to the market and geothermal technologies are improving. As such, organizations are investing in energy storage options and geothermal generation with less risk.    Advances in geothermal technology can transform data centers like Iron Mountain from energy consumers to prosumers. Not only will this change bring jobs and data access, but it will also bring social benefits like helping the local utility achieve greater grid resiliency. Ultimately, new energy solutions like battery storage and geothermal technologies will create a valuable path forward for more sustainable business. Resources &amp; People Mentioned    Climate Neutral Data Centre Pact  State of Distributed Energy Resources Study    Connect with Chris Pennington   On LinkedIn  Connect With Tracy Ross  On LinkedIn  Connect with NRG Energy  https://www.nrg.com/ Follow them on Facebook Follow them on Twitter Follow them on LinkedIn  Connect With Smart Energy Decisions  www.smartenergydecisions.com Follow them on Facebook Follow them on Twitter Follow them on LinkedIn 

The Race to Net Zero podcast is a special, six-episode series centered around your net-zero journey. Host John Failla introduces Chris Pennington, Director of Energy and Sustainability at Iron Mountain Data Centers, and Tracy Ross, Vice President of Sales, West Region at NRG Energy as they share how the renewable energy market is shifting with the adoption of cutting-edge technologies, new solutions, and a more customized approach to reaching net-zero emissions. In Today’s Episode, we cover: <ul> <li>[04:56] What’s happening in the world of renewable energy?</li> <li>[11:20] Changes in the renewable energy market</li> <li>[19:55] The direction of the renewable energy market</li> <li>[25:09] Iron Mountain’s data center</li> <li>[30:16] Forming successful partnerships</li> </ul> What is a sustainable business? The definition of a sustainable business has expanded to include the pursuit of net-zero goals, even as net-zero itself is still being defined. Initially, net-zero was viewed through Scope 1 and Scope 2 lenses. As the science-based targets initiative broadened net-zero to include Scope 3, companies started recognizing the significant impact of supply chains.  The only way for an organization to achieve a net-zero goal is to focus on new technologies and solutions that will drive the results needed. The concept of net-zero is becoming more mature and defined. Even within the narrow scope of renewable energy, the idea of true-zero is emerging. Many changes are happening, and technology will likely be the key enabler in achieving progress. Changes in the data center industry The landscape for the data center industry is evolving. With their footprint expanding into new markets, resource management and power availability continue to be a priority. As energy price concerns rise in Europe, organizations and industries are considering how to best navigate these challenges. Meanwhile, there is a real risk around reliance on fossil fuels or energy supplies from singular countries. One advantage of the data center industry is its ability to invest in technology and solutions that drive results. The top of the list of the largest clean energy buyers today is dominated by data center operators. If the industry can continue to move quickly, it can bring solutions that will help alleviate the need for regulation in the future.  Next steps in technology Energy storage is critically needed today. Luckily, exciting new battery chemistries and designs are coming to the market and geothermal technologies are improving. As such, organizations are investing in energy storage options and geothermal generation with less risk.  Advances in geothermal technology can transform data centers like Iron Mountain from energy consumers to prosumers. Not only will this change bring jobs and data access, but it will also bring social benefits like helping the local utility achieve greater grid resiliency. Ultimately, new energy solutions like battery storage and geothermal technologies will create a valuable path forward for more sustainable business. Resources &amp; People Mentioned <ul> <li><a href="https://www.climateneutraldatacentre.net/" rel="nofollow" target="_blank">Climate Neutral Data Centre Pact</a></li> <li><a href="https://www.nrg.com/campaigns/decarbonization-report/2022.html" rel="nofollow" target="_blank"> State of Distributed Energy Resources Study</a></li> </ul> Connect with Chris Pennington <ul> <li><a href="https://www.linkedin.com/in/chris-pennington-b362438/" rel="nofollow" target="_blank"> On LinkedIn</a></li> </ul> Connect With Tracy Ross <ul> <li><a href="https://www.linkedin.com/in/tracy-ross-63bb913/" rel="nofollow" target="_blank">On LinkedIn</a></li> </ul> Connect with NRG Energy <ul> <li><a href="https://www.nrg.com/" rel="nofollow" target="_blank">https://www.nrg.com/</a></li> <li>Follow them <a href="https://www.facebook.com/NRG/" rel="noopener noreferrer nofollow" target="_blank">on Facebook</a></li> <li>Follow them <a href="https://twitter.com/nrgenergy" rel="noopener noreferrer nofollow" target="_blank">on Twitter</a></li> <li>Follow them <a href="https://www.linkedin.com/company/nrgenergy/" rel="noopener noreferrer nofollow" target="_blank">on LinkedIn</a></li> </ul> Connect With Smart Energy Decisions <ul> <li><a href="https://five.libsyn.com/" rel="noopener noreferrer nofollow" target="_blank">www.smartenergydecisions.com</a></li> <li>Follow them <a href="https://www.facebook.com/smartenergydecisions" rel="nofollow" target="_blank">on Facebook</a></li> <li>Follow them <a href="https://twitter.com/SmartEnergy2020" rel="nofollow" target="_blank">on Twitter</a></li> <li>Follow them <a href="https://www.linkedin.com/checkpoint/challengesV2/AQH7GW5VbB-ClAAAAXNuUisSv9E62-3pDwNsTTwKB6u2vJFNKxwTDX33pdd7FSTvI-baTMhRQrq2q3yGniYXlMsr2YwWpcyoXw" rel="noopener noreferrer nofollow" target="_blank">on LinkedIn</a></li> </ul>

Making your move: The evolution of renewable energy, with Chris Pennington and Tracy Ross, Ep #3

Chris Pennington is the Chief Customer Officer at SugarCRM. Creating the best experience for customers in their buying journey doesn't only fall on the one person facing them but on all the tools, strategies, and support behind the scenes. Chris talks about the roles and responsibilities of a Chief Customer Officer and how they measure customer experience.He shares his insight into the elements and overall process of building trust. By prioritizing trust, you're less likely to face customer churn and you also get proper feedback that enables you to deliver even better customer experiences. He also talks about how to use CRM most effectively to measure and improve the buyer's journey.HIGHLIGHTS What is Chief Customer Officer responsible for Measuring the customer experience in their buying journey   The critical elements of building trust  Avoid leaving yourself vulnerable to customer churn The value of technology that assists in delivering superior customer experiences QUOTESUsing data and experience or intuition together - Chris: "It's very important to make sure you're applying some thought process to information that's being surfaced through data. Even though it may be dismissed, having an understanding of what the gut is saying and interpreting it is still a very valuable thing." The importance of empathy in building trust - Chris: "It's important not to forget the human factor. We're on a customer relationship management basis. The relationship part is super important and empathy goes a long way to drive that. You need to be able to respond in a time frame that is appropriate. You need to demonstrate empathy, you can't be in a business of relationships without deeply understanding that."Filling the gap between knowing something and understanding it - Andy: "We don't train sellers or support people in this idea of cognitive empathy which is really the form that's most useful to our customers. Because we go beyond just empathizing with how they feel but actually understand why they feel the way they do and that, then, gives us information to take action to solve the issues that have got them in pain."Connect with Chris in the links below: LinkedIn: https://www.linkedin.com/in/chrispennington88/  Website: https://www.sugarcrm.com/  Online Community: https://sugarclub.sugarcrm.com/  Sponsored by:Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.ioScratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.comBlueboard | World’s leading experiential rewards &amp; recognition platform | Blueboard.comExplore the Revenue.io Podcast Universe:Sales Enablement PodcastRevOps PodcastSelling with Purpose Podcast

Chris Pennington is the Chief Customer Officer at SugarCRM. Creating the best experience for customers in their buying journey doesn't only fall on the one person facing them but on all the tools, strategies, and support behind the scenes. Chris talks about the roles and responsibilities of a Chief Customer Officer and how they measure customer experience.He shares his insight into the elements and overall process of building trust. By prioritizing trust, you're less likely to face customer churn and you also get proper feedback that enables you to deliver even better customer experiences. He also talks about how to use CRM most effectively to measure and improve the buyer's journey. HIGHLIGHTS <ul> <li>What is Chief Customer Officer responsible for</li> <li>Measuring the customer experience in their buying journey  </li> <li>The critical elements of building trust </li> <li>Avoid leaving yourself vulnerable to customer churn</li> <li>The value of technology that assists in delivering superior customer experiences</li> </ul> QUOTESUsing data and experience or intuition together - Chris: "It's very important to make sure you're applying some thought process to information that's being surfaced through data. Even though it may be dismissed, having an understanding of what the gut is saying and interpreting it is still a very valuable thing." The importance of empathy in building trust - Chris: "It's important not to forget the human factor. We're on a customer relationship management basis. The relationship part is super important and empathy goes a long way to drive that. You need to be able to respond in a time frame that is appropriate. You need to demonstrate empathy, you can't be in a business of relationships without deeply understanding that."Filling the gap between knowing something and understanding it - Andy: "We don't train sellers or support people in this idea of cognitive empathy which is really the form that's most useful to our customers. Because we go beyond just empathizing with how they feel but actually understand why they feel the way they do and that, then, gives us information to take action to solve the issues that have got them in pain." Connect with Chris in the links below:<ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/chrispennington88/" rel="nofollow" target="_blank">https://www.linkedin.com/in/chrispennington88/</a> </li> <li>Website: <a href="https://www.sugarcrm.com/" rel="nofollow" target="_blank">https://www.sugarcrm.com/</a> </li> <li>Online Community: <a href="https://sugarclub.sugarcrm.com/" rel="nofollow" target="_blank">https://sugarclub.sugarcrm.com/</a> </li> </ul> Sponsored by:<a href="http://Revenue.io" rel="nofollow" target="_blank">Revenue.io</a> | Unlock exponential growth with an AI-powered RevOps platform |<a href="https://www.revenue.io/" rel="nofollow" target="_blank"> Revenue.io</a>Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos |<a href="https://scratchpad.com/" rel="nofollow" target="_blank"> Scratchpad.com</a>Blueboard | World’s leading experiential rewards &amp; recognition platform |<a href="https://www.blueboard.com/" rel="nofollow" target="_blank"> Blueboard.com</a> Explore the <a href="http://Revenue.io" rel="nofollow" target="_blank">Revenue.io</a> Podcast Universe:<a href="https://bit.ly/SEP-LP" rel="nofollow" target="_blank">Sales Enablement Podcast</a><a href="https://bit.ly/RP-LP" rel="nofollow" target="_blank">RevOps Podcast</a><a href="https://bit.ly/SWP-LP" rel="nofollow" target="_blank">Selling with Purpose Podcast</a>