Michele Elrod's guest appearances

Michele Elrod

Marketing Trends

MELT U Speaker Series Podcast

Ryan Green

Ashley Smith

William Morris

Steve Robinson

Kai Wright

Karen Wickre

Isaac Morehouse

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

OwlTail

Michele Elrod is the Executive Vice President and Head of Marketing for Regions Bank. Regions is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management and mortgage products and services. Based in Birmingham, Regions …

Michele Elrod is the Executive Vice President and Head of Marketing for Regions Bank. Regions is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management and mortgage products and services. Based in Birmingham, Regions …

Episode 62: Michele Elrod EVP, Head of Marketing for Regions Bank

With more than 35 years of experience, Michele Elrod has seen how the marketing industry has evolved over the years. On this episode of Marketing Trends, she sits down to discuss how she operates as the EVP and Head of Marketing at Regions Bank and how her marketing team is using artificial intelligence to build an evolving campaign. Plus she explains how her departments have changed through the years and why their insights and education programs are helping to empower the next wave of consumers.  This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions'. 3 Key Takeaways  The biggest shift in the industry is that marketing is much more than brand awareness and advertising, but now you have to understand data and customer strategies and ROI.  If you aren’t using some sort of A.I., you are doing yourself and your consumers a disservice    You should think about content strategy in terms of insights and education  --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

With more than 35 years of experience, <a href="https://www.linkedin.com/in/micheleroperelrod/" rel="nofollow" target="_blank">Michele Elrod</a> has seen how the marketing industry has evolved over the years. On this episode of Marketing Trends, she sits down to discuss how she operates as the EVP and Head of Marketing at <a href="https://www.regions.com/personal-banking" rel="nofollow" target="_blank">Regions Bank</a> and how her marketing team is using artificial intelligence to build an evolving campaign. Plus she explains how her departments have changed through the years and why their insights and education programs are helping to empower the next wave of consumers.  This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions'. 3 Key Takeaways <ul> <li>The biggest shift in the industry is that marketing is much more than brand awareness and advertising, but now you have to understand data and customer strategies and ROI. </li> <li>If you aren’t using some sort of A.I., you are doing yourself and your consumers a disservice </li> </ul> <ul> <li>You should think about content strategy in terms of insights and education</li> </ul> --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="http://salesforce.com/marketing" rel="nofollow" target="_blank">salesforce.com/marketing</a>.  To learn more or subscribe to our weekly newsletter, visit <a href="http://MarketingTrends.com" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Using A.I. to Build an Always-Evolving Campaign with Michele Elrod of Regions Bank