Cody Ryan's guest appearances

Cody Ryan

Apptivate: App Marketing Explained

Stukent Expert Session Podcast

House of Fic

Behind The Bits with Scott Curtis

Sean Cannell

Rick Springfield

Eric Stein

Shane Snow

Zach Olsen

AJ Wilcox

Michael Jessen

Tim Foley

Giovanni Ribisi

Manute Bol

Larry Kim

Akvile DeFazio

Randy Pennington

Melissa Agnes

Jim Calhoun

OwlTail

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:  Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process. 

<p>In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:</p> <ul> <li>Why good writing makes a difference</li> <li>How to equip yourself with a strong start</li> <li>How to check yourself throughout the writing process.</li> </ul>

Writing for the Customer's Journey: Cody Ryan Martell

Ibotta

Cody Ryan is the Vice President of Growth Marketing at Ibotta, an app that gives users cashback on things they’ve already purchased.Questions Cody Answered in this Episode:How valuable is the MBA? Do you find that you’re leveraging in your job responsibilities?How difficult was it to educate the market on why people should use Ibotta?As a performance marketer, are you tracking the effects of sponsoring the New Orlean Pelicans?What does one point of brand awareness mean? How does that manifest on your end?What systems do you have in place for measurement, or to determine if something is a viable channel for you?At Ibotta, have you invested more heavily into things like data science and marketing analytics to help power what you’re doing?What’s something that’s within the 10% that worked much better than you thought it would?Timestamp:4:19 Cody’s professional background10:15 What is Ibotta? Getting brands on board with the product15:07 Tracking uplift of being an NBA Sponsor of the New Orlean Pelicans17:38 The 70/20/10 philosophy20:30 Measuring uplift, calculating testing risks27:56 Where we’re investing to grow our business31:47 Surprising growth marketing results with TVQuotes:(17:54-18:02) “What we’ve done as an approach as a team is we carve off a certain percentage of our budget to just try things that could be moonshots.”(20:37-20:58) “We try to do across the business is have our teams understand one percentage point increase in activation rate is worth X million dollars in gross profit or adjusted revenue or whatever your topline metrics are; because it helps ground people in small incremental improvements make big impacts on the business.”Mentioned in this Episode:Cody Ryan’s LinkedInIbotta

<p>Cody Ryan is the Vice President of Growth Marketing at Ibotta, an app that gives users cashback on things they’ve already purchased.</p><h3>Questions Cody Answered in this Episode:</h3><ul><li>How valuable is the MBA? Do you find that you’re leveraging in your job responsibilities?</li><li>How difficult was it to educate the market on why people should use Ibotta?</li><li>As a performance marketer, are you tracking the effects of sponsoring the New Orlean Pelicans?</li><li>What does one point of brand awareness mean? How does that manifest on your end?</li><li>What systems do you have in place for measurement, or to determine if something is a viable channel for you?</li><li>At Ibotta, have you invested more heavily into things like data science and marketing analytics to help power what you’re doing?</li><li>What’s something that’s within the 10% that worked much better than you thought it would?</li></ul><h3>Timestamp:</h3><ul><li>4:19 Cody’s professional background</li><li>10:15 What is Ibotta? Getting brands on board with the product</li><li>15:07 Tracking uplift of being an NBA Sponsor of the New Orlean Pelicans</li><li>17:38 The 70/20/10 philosophy</li><li>20:30 Measuring uplift, calculating testing risks</li><li>27:56 Where we’re investing to grow our business</li><li>31:47 Surprising growth marketing results with TV</li></ul><h3>Quotes:</h3><p>(17:54-18:02) “What we’ve done as an approach as a team is we carve off a certain percentage of our budget to just try things that could be moonshots.”</p><p>(20:37-20:58) “We try to do across the business is have our teams understand one percentage point increase in activation rate is worth X million dollars in gross profit or adjusted revenue or whatever your topline metrics are; because it helps ground people in small incremental improvements make big impacts on the business.”</p><h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/cody-ryan-731a701a/" rel="nofollow" target="_blank">Cody Ryan’s LinkedIn</a></li><li><a href="https://home.ibotta.com/" rel="nofollow" target="_blank">Ibotta</a></li></ul>

Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

Darling of Philadelphia Cody Ryan joins us on the show for a special back to back episode. Moltar gives Brak a bath, Manute Bol and Sasha Gray save a forest, and we check in on Mario's pizza shop

<p>Darling of Philadelphia Cody Ryan joins us on the show for a special back to back episode. Moltar gives Brak a bath, Manute Bol and Sasha Gray save a forest, and we check in on Mario's pizza shop</p>

EP35: Rest in Peace Manute Bol (With Cody Ryan)