Ruth-Joy Connell's guest appearances

Ruth-Joy Connell

Craft of Consulting Podcast

True Identity

Freedom Slay Podcast

The Robyn Graham Show - Success without Social

Work Less, Earn More

OwlTail

Have you struggled with figuring out how to price your product or service? This is a common challenge for entrepreneurs. However, if you use the 4 Pillars for Pricing, you can price your product or service with confidence that you will attract the right buyers and clients. How to price your product or service is dependent on several factors within your business, as well as your revenue goals. Charging your worth and value If you have a calling and aren’t acting on it you are doing a disservice to those who need your service, and your help. Likewise, if you don’t charge for the service you provide, you are doing a disservice. Why? Because if people don’t pay for something, they aren’t going to be as invested in it and won’t act and do the work that will create an impact. Your knowledge, your value, and your time are worth charging for. If God is calling you to something, it is okay to charge for it. Even in the Bible people made money. The key is to use that money for good, creating a ripple effect of good in the world. How to price your product or service Robyn emphasized creating a pricing structure that is aligned with your soulmate client. If you price based on your soulmate client and their financial resources, you may not attract them. This will result in frustration. The Pillars of Pricing Note that each pillar builds on the previous one to position your business for profitability. Profile Understanding who your target client is. Whether this is an individual or corporation, referred to as a profile. Understand the problem, challenge, or goal this person/company has that you can help them with.  Problem – something that is causing their business harm. Challenge – something that they are struggling to overcome Goal – something that they want to achieve.  You want to have a deep and thorough understanding of their problem, challenge, or goal and what they have tried, and what worked and didn’t work for them in the past. What are the key factors that influence their buying decisions and what they are considering about investing in the solution they are looking for? This pillar is foundational for your understanding of what you are selling to the company and what they need. This is foundational for your confidence and for creating content that helps them understand how you can help them. By doing so, you will knock down barriers of objections because they will be confident in what you will provide for them. When you do the pre-work the numbers won’t matter, they will know and understand the value you will provide upfront. Positioning This refers to a company’s ability to influence the perspective of others and the work that they do. Another level of positioning is prestige. Prestige refers to how you influence your buyer’s perception of your business. Ruth Joy used the example of Walmart, Target, and Nordstrom. Each one of them targets a unique population. They make sure that their profile is aligned with their positioning. Each one has its own level of success. Likewise, they attract the people that they are going to best serve. Listen to the episode on differentiation here. Read the full show notes and access all links. Would you like to know more about building a successful foundation for long-term success? Download my free eBook on the Purpose to Results™ Method and the Success Equation. 

Have you struggled with figuring out how to price your product or service? This is a common challenge for entrepreneurs. However, if you use the 4 Pillars for Pricing, you can price your product or service with confidence that you will attract the right buyers and clients. How to price your product or service is dependent on several factors within your business, as well as your revenue goals. Charging your worth and value If you have a calling and aren’t acting on it you are doing a disservice to those who need your service, and your help. Likewise, if you don’t charge for the service you provide, you are doing a disservice. Why? Because if people don’t pay for something, they aren’t going to be as invested in it and won’t act and do the work that will create an impact. Your knowledge, your value, and your time are worth charging for. If God is calling you to something, it is okay to charge for it. Even in the Bible people made money. The key is to use that money for good, creating a ripple effect of good in the world. How to price your product or service Robyn emphasized creating a pricing structure that is aligned with your soulmate client. If you price based on your soulmate client and their financial resources, you may not attract them. This will result in frustration. The Pillars of Pricing Note that each pillar builds on the previous one to position your business for profitability. Profile Understanding who your target client is. Whether this is an individual or corporation, referred to as a profile. Understand the problem, challenge, or goal this person/company has that you can help them with. <ul> <li>Problem – something that is causing their business harm.</li> <li>Challenge – something that they are struggling to overcome</li> <li>Goal – something that they want to achieve.</li> </ul> You want to have a deep and thorough understanding of their problem, challenge, or goal and what they have tried, and what worked and didn’t work for them in the past. What are the key factors that influence their buying decisions and what they are considering about investing in the solution they are looking for? This pillar is foundational for your understanding of what you are selling to the company and what they need. This is foundational for your confidence and for creating content that helps them understand how you can help them. By doing so, you will knock down barriers of objections because they will be confident in what you will provide for them. When you do the pre-work the numbers won’t matter, they will know and understand the value you will provide upfront. Positioning This refers to a company’s ability to influence the perspective of others and the work that they do. Another level of positioning is prestige. Prestige refers to how you influence your buyer’s perception of your business. Ruth Joy used the example of Walmart, Target, and Nordstrom. Each one of them targets a unique population. They make sure that their profile is aligned with their positioning. Each one has its own level of success. Likewise, they attract the people that they are going to best serve. <a href="https://therobyngraham.com/stand-out-online/" rel="nofollow" target="_blank">Listen to the episode on differentiation here</a>. <a href="https://therobyngraham.com/how-to-price/" rel="nofollow" target="_blank">Read the full show notes and access all links.</a> Would you like to know more about building a successful foundation for long-term success? <a href="https://robyngrahamphotography.activehosted.com/f/36" rel="noopener nofollow" target="_blank">Download my free eBook on the Purpose to Results™ Method and the Success Equation. </a>

How to price your product or service to increase profit margins with Ruth-Joy Connell

 Everyone in business is in the business of sales. Learn all about survival vs strategic pricing,  her 4 pillars of pricing, validating the market and how to attain and retain clients. If you've ever been fearful of increasing your pricing, or wondered what it takes to do so? In this episode, sales  expert Ruth-Joy Connell, shares exactly how to do this.Take Ruth-Joy's 'Am I Ready to Charge 5 Figures' Quiz here Find Ruth-Joy on LinkedIn Listen to Ruth-Joy's The Profit Scale podcast

Everyone in business is in the business of sales. Learn all about survival vs strategic pricing,  her 4 pillars of pricing, validating the market and how to attain and retain clients. If you've ever been fearful of increasing your pricing, or wondered what it takes to do so? In this episode, sales  expert Ruth-Joy Connell, shares exactly how to do this. Take Ruth-Joy's 'Am I Ready to Charge 5 Figures' Quiz <a href="https://info-rjconnell-ca.ck.page/fd3452ef51" rel="nofollow" target="_blank">here</a> Find Ruth-Joy on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/ " rel="nofollow" target="_blank">LinkedIn</a> Listen to Ruth-Joy's <a href="https://podcasts.apple.com/ca/podcast/the-profit-scale/id1499553293 " rel="nofollow" target="_blank">The Profit Scale podcast</a>

108 - The 4 Pillars of Pricing with Ruth-Joy Connell

Pricing and sales expert Ruth-Joy Connell shares the pillars that she takes consultants and consulting firms through to ensure that they price themselves right and have a profitable consulting business. She also touches on some why systems are critical for scaling your consulting business.

Pricing and sales expert Ruth-Joy Connell shares the pillars that she takes consultants and consulting firms through to ensure that they price themselves right and have a profitable consulting business. She also touches on some why systems are critical for scaling your consulting business.

Pricing for a Profitable Consulting Business—with Ruth-Joy Connell

Today I have a great conversation with a new friend of mine, Ruth-Joy Connell. She is founder of RJ Connell Consulting as an income strategist helping creative and service-based entrepreneurs generate more profit by implementing strategy and systems around their time and money. If you want to live the life you choose and have freedom, Ruth-Joy is your girl. But she didn't set out to be an entrepreneur. Her path was to become a surgeon. Through the struggle of juggling jobs to be able to make ends meet and failing in school, she came to a point in her life she had to make a decision. Was this what she really wanted? Was this the legacy she wanted to leave behind? Why was she pursuing life as a surgeon when she was already making plans to open her own practice so she wouldn't have to work? She put her identity in becoming a surgeon that the thought of this not happening brought disappointment. The feeling of letting herself down was too much to bare. Listen as she shares her story and how she turned her life around.  Ruth-Joy gives great advice as to how to navigate during a pivotal point in life. We experience many pivots, but how do we deal with them? Make sure to follow Ruth-Joy Instagram: @rjconnellofficial Facebook: rjconnellofficial Visit her website  www.rjconnell.ca      Check out her course Clear. Confident. Bold https://rjconnell.ca/ccb/ and make sure to use the code TRUEIDENTITY for a special discount just for you!   This episode is brought to you by The Comeback: Mindset Shift After Injury. Talk about pivotal moments. Injury is a huge one! If you are an injured athlete looking for hope, this is for you! A series of videos and writing prompts to help you navigate through this hard time in your life where you feel hopeless and unclear. Go to nikkiromani.com/thecomeback for more info.    Follow me on Instagram @nikkiromani Here's my Facebook page    (Episode 027)

Today I have a great conversation with a new friend of mine, Ruth-Joy Connell. She is founder of <a href="rjconnell.ca" rel="nofollow" target="_blank">RJ Connell Consulting</a> as an income strategist helping creative and service-based entrepreneurs generate more profit by implementing strategy and systems around their time and money. If you want to live the life you choose and have freedom, Ruth-Joy is your girl. But she didn't set out to be an entrepreneur. Her path was to become a surgeon. Through the struggle of juggling jobs to be able to make ends meet and failing in school, she came to a point in her life she had to make a decision. Was this what she really wanted? Was this the legacy she wanted to leave behind? Why was she pursuing life as a surgeon when she was already making plans to open her own practice so she wouldn't have to work? She put her identity in becoming a surgeon that the thought of this not happening brought disappointment. The feeling of letting herself down was too much to bare. Listen as she shares her story and how she turned her life around.  Ruth-Joy gives great advice as to how to navigate during a pivotal point in life. We experience many pivots, but how do we deal with them? Make sure to follow Ruth-Joy Instagram: <a href="instagram.com/rjconnelloffical" rel="nofollow" target="_blank">@rjconnellofficial</a> Facebook: <a href="facebook.com/rjconnellofficial" rel="nofollow" target="_blank">rjconnellofficial</a> Visit her website <a href="http://www.rjconnell.ca/" rel="noopener nofollow" target="_blank"> www.rjconnell.ca</a>     Check out her course Clear. Confident. Bold <a href="https://rjconnell.ca/ccb/" rel="nofollow" target="_blank">https://rjconnell.ca/ccb/</a> and make sure to use the code TRUEIDENTITY for a special discount just for you!   This episode is brought to you by The Comeback: Mindset Shift After Injury. Talk about pivotal moments. Injury is a huge one! If you are an injured athlete looking for hope, this is for you! A series of videos and writing prompts to help you navigate through this hard time in your life where you feel hopeless and unclear. Go to <a href="http://nikkiromani.com/thecomeback" rel="nofollow" target="_blank">nikkiromani.com/thecomeback</a> for more info.    Follow me on Instagram <a href="instagram.com/nikkiromani" rel="nofollow" target="_blank">@nikkiromani</a> Here's my <a href="facebook.com/nikkiromanibiz" rel="nofollow" target="_blank">Facebook page</a>    (Episode 027)