Tara DeZao's guest appearances

Tara DeZao

One on One Interviews

Inside Jobs — Podcast for In-House Agencies

The Agile Brand with Greg Kihlstrom

Barbara Corcoran

Emily Foster

Brian Scudamore

Wade Foster

Dan Miller

Anthony Smith

Pamela Wilson

Jeff Bezos

James Ross

Dennis Mortensen

Paul Greenberg

Kieran Flanagan

Des Traynor

Rod Drury

Charles Schwab

OwlTail

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI. To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech. RESOURCES Pega: https://www.pega.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI. To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech. RESOURCES Pega: <a href="https://www.pega.com" rel="nofollow" target="_blank">https://www.pega.com</a> The Agile Brand podcast website: <a href="https://www.gregkihlstrom.com/theagilebrandpodcast" rel="nofollow" target="_blank">https://www.gregkihlstrom.com/theagilebrandpodcast</a> Sign up for The Agile Brand newsletter here: <a href="https://www.gregkihlstrom.com/" rel="nofollow" target="_blank">https://www.gregkihlstrom.com</a> Get the latest news and updates on LinkedIn here: <a href="https://www.linkedin.com/company/the-agile-brand/" rel="nofollow" target="_blank">https://www.linkedin.com/company/the-agile-brand/</a> For consulting on marketing technology, customer experience, and more visit GK5A: <a href="https://www.gk5a.com" rel="nofollow" target="_blank">https://www.gk5a.com</a> The Agile Brand podcast is brought to you by TEKsystems.Learn more <a href="https://www.teksystems.com/versionnextnow" rel="nofollow" target="_blank">here:</a> <a href="https://www.teksystems.com/versionnextnow" rel="nofollow" target="_blank">https://www.teksystems.com/versionnextnow</a> The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. <a href="https://www.missinglink.company/" rel="nofollow" target="_blank">https://www.missinglink.company</a>

#384: The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega

A recent report on the future of marketing commissioned by customer engagement platform provider Pegasystems found that more than half (51%) of marketing leaders felt that investment in  MarTech could increase revenues by 10% to 40% over the next five years. On the other hand, 59%. also admit that they haven’t been allocated enough budget to deliver truly effective. digital transformation.  The study was full of interesting datapoints and insights about what marketers think will be important to them being able to do their jobs going forward, and I was able to ask a few questions of my own during a recent LinkedIn Live conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega.Tara goes over some of the main findings of the survey, and also provides her take on what the implications are as MADTech (marketing and advertising technology) itself transforms customer expectations and demands for how companies communicate with them going forward – whether that by via text, email, in the Metaverse or anything else hurtling in our direction at accelerating speeds.

A recent report on the future of marketing commissioned by customer engagement platform provider Pegasystems found that more than half (51%) of marketing leaders felt that investment in MarTech could increase revenues by 10% to 40% over the next five years. On the other hand, 59%. also admit that they haven’t been allocated enough budget to deliver truly effective. digital transformation. The study was full of interesting datapoints and insights about what marketers think will be important to them being able to do their jobs going forward, and I was able to ask a few questions of my own during a recent LinkedIn Live conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. Tara goes over some of the main findings of the survey, and also provides her take on what the implications are as MADTech (marketing and advertising technology) itself transforms customer expectations and demands for how companies communicate with them going forward – whether that by via text, email, in the Metaverse or anything else hurtling in our direction at accelerating speeds.

Tara DeZao of Pega - Marketing with empathy means earning right to sell consumers something

In this episode of Inside Jobs, we meet Tara DeZao, Director of Content and Creative Services for Oracle Data Cloud at Oracle. A Jersey girl by birth, Tara’s move west put her in the path of the Silicon Valley boom where she ultimately found her place in the tech industry. When Tara’s talents were spotted by a savvy exec, she migrated from channel management to content management—contributing to the build of Oracle’s internal agency while bridging the gap between the business and creative.——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

In this episode of Inside Jobs, we meet <a href="https://www.linkedin.com/in/tara-dezao-083a463/" rel="nofollow" target="_blank">Tara DeZao</a>, Director of Content and Creative Services for Oracle Data Cloud at Oracle. A Jersey girl by birth, Tara’s move west put her in the path of the Silicon Valley boom where she ultimately found her place in the tech industry. When Tara’s talents were spotted by a savvy exec, she migrated from channel management to content management—contributing to the build of Oracle’s internal agency while bridging the gap between the business and creative. —— This podcast is supported by the <a href="https://www.ihaforum.org/" rel="nofollow" target="_blank">In-House Agency Forum</a> and hosted by <a href="https://www.linkedin.com/in/rberkeley/" rel="nofollow" target="_blank">Robert Berkeley</a> from <a href="https://www.expresskcs.com/" rel="nofollow" target="_blank">Express KCS</a>.

Ep. 16 - Bridging the Gap - Tara DeZao, Oracle Data Cloud, Oracle