Ross Yoshida's guest appearances

Ross Yoshida

Makers of Sport® Podcast

Unified

David Garcia

Grace Lee

Alan Stein

John Costacos

Fraser Davidson

Matt Stevens

Matt Lange

Jon Contino

Matt Walker

Adam Bradley

Cameron Smith

Michael Raisch

Adam Martin

Ben Jenkins

Aaron Masik

OwlTail

Please consider supporting this episode's advertisers, Oxford Pennant (get 20% off any order with checkout code UNIFIED), Ebbets Field Flannels (10% off, except on NFL items, with checkout code UNIFIED), and Tokens &amp; Icons (free shipping by checking the "For Office Use Only" box and then entering the checkout code UNIFIED).  This week, Chris and Paul welcome their first guest to the program: Ross Yoshida, who’s the Senior Director of Graphic Design for the Los Angeles Dodgers. You might think he doesn’t have a lot to do, since the Dodgers’ visual identity is so traditional and unchanging, but he’s designed lots of the team’s sleeve patches, fixed their iconic script after it somehow got altered, and a lot more. This is the first installment of a two-part interview that with him, which we think you’ll really enjoy. Plus we also have the latest uni-related news of the past week, our weekly listener-submitted question, and more. Here are photos and links regarding some of the things discussed in this episode, in the rough order that they come up:  Here’s Paul’s analysis of the Mets bringing back their black jerseys. Sure enough, shortly after we talked about how the Marlins were reportedly going to sell off the naming rights to their ballpark, they went ahead and made the announcement. You can see some of the WNBA’s newly leaked jersey designs — with ads on the back instead of the front — here, here, and here. Here are some of the commemorative patches that Ross Yoshida has designed for the Dodgers. Here’s a close look at the proper versions of the Dodgers’ home and road scripts, both of which Ross revised after they had been slightly corrupted over the years. Here’s a comparison of the team’s official “LA” logo and the longstanding cap and helmet logos. Here are the Fresno Grizzlies Tacos uniforms that helped start the whole “Let’s rename our minor league team after a local food” trend.  That’s it for this episode. We’ll have Part Two of our interview with Ross next week.

Please consider supporting this episode's advertisers, <a href="http://oxfordpennant.com/" rel="noopener nofollow" target="_blank">Oxford Pennant</a> (get 20% off any order with checkout code UNIFIED), <a href="http://ebbets.com/" rel="noopener nofollow" target="_blank">Ebbets Field Flannels</a> (10% off, except on NFL items, with checkout code UNIFIED), and <a href="https://tokens-icons.com/" rel="noopener nofollow" target="_blank">Tokens &amp; Icons</a> (free shipping by checking the "For Office Use Only" box and then entering the checkout code UNIFIED). This week, Chris and Paul welcome their first guest to the program: Ross Yoshida, who’s the Senior Director of Graphic Design for the Los Angeles Dodgers. You might think he doesn’t have a lot to do, since the Dodgers’ visual identity is so traditional and unchanging, but he’s designed lots of the team’s sleeve patches, fixed their iconic script after it somehow got altered, and a lot more. This is the first installment of a two-part interview that with him, which we think you’ll really enjoy. Plus we also have the latest uni-related news of the past week, our weekly listener-submitted question, and more. Here are photos and links regarding some of the things discussed in this episode, in the rough order that they come up: <ul> <li>Here’s Paul’s analysis of the Mets <a href="https://uni-watch.com/2021/03/30/some-thoughts-on-the-mets-reviving-the-black-uniforms/" rel="noopener nofollow" target="_blank">bringing back their black jerseys</a>.</li> <li>Sure enough, shortly after we talked about how the Marlins were reportedly going to sell off the naming rights to their ballpark, <a href="https://www.fishstripes.com/22356366/loandepot-marlins-news-naming-rights-details" rel="noopener nofollow" target="_blank">they went ahead and made the announcement</a>.</li> <li>You can see some of the WNBA’s newly leaked jersey designs — with ads on the back instead of the front — <a href="https://twitter.com/thecoltongreen/status/1376307969760104455" rel="noopener nofollow" target="_blank">here</a>, <a href="https://twitter.com/galacticdad/status/1376553676815360004" rel="noopener nofollow" target="_blank">here</a>, and <a href="https://twitter.com/wonderkid7055/status/1376522137696153603" rel="noopener nofollow" target="_blank">here</a>.</li> <li><a href="https://tapes.unified.show/Screen-Shot-2021-03-30-at-7.11.08-PM.png" rel="nofollow" target="_blank">Here are</a> some of the <a href="https://tapes.unified.show/Screen-Shot-2021-03-30-at-7.10.02-PM.png" rel="nofollow" target="_blank">commemorative patches</a> that Ross Yoshida has designed for <a href="https://tapes.unified.show/Screen-Shot-2021-03-30-at-7.10.42-PM.png" rel="nofollow" target="_blank">the Dodgers</a>.</li> <li>Here’s a close look at the proper versions of the Dodgers’ <a href="https://tapes.unified.show/home-script-fix-1024x666.png" rel="nofollow" target="_blank">home</a> and <a href="https://tapes.unified.show/road-script-fix-1024x693.png" rel="nofollow" target="_blank">road</a> scripts, both of which Ross revised after they had been slightly corrupted over the years.</li> <li>Here’s a comparison of the team’s official <a href="https://tapes.unified.show/dodgers-headwear-logos.png" rel="nofollow" target="_blank">“LA” logo</a> and the longstanding cap and helmet logos.</li> <li>Here are the <a href="https://tapes.unified.show/fresno-tacos-683x1024.jpeg" rel="nofollow" target="_blank">Fresno Grizzlies Tacos</a> uniforms that helped start the whole “Let’s rename our minor league team after a local food” trend.</li> </ul> That’s it for this episode. We’ll have Part Two of our interview with Ross next week.

Episode 9: Talking with Dodgers Design Director Ross Yoshida

"You want to have as much control as possible as an in-house design staff...there is so much talent out there and talent isn't exclusive to well-known agencies on the market." Ross Yoshida, Director of Graphic Design for the L.A. Dodgers, joins the podcast to discuss his break early in his career into the sports design industry for his favorite team. We chat about Ross's 10+ years with the organization and how he started off as a part-timer in college answering phones for ticket sales, which eventualy led to his design gig. Ross touches on how protective he is of the Dodgers brand as a fan and now the design leader of the organization, and he discusses some of the nuances of the visual history of the team including the history and several tweaks of the Dodgers' script, the red numbers on the uniforms and the practical decisions made when it comes to making changes to an iconic brand. Lastly, Ross gives some advice to in-house creatives on how to get your ideas heard with executives and why there are advantages being a part of the brand and knowing the quirks of the brand in regards to creating seasonal campaigns vs. outside agences. We wrap by discussing the imprortance of sports design criticism as well as how the industry has changed over the years; including what Ross looks forward to in the future of uniform design and sports branding. Mentions Include:  Ross Yoshida's Twitter Ross Yoshida's Behance Palotta TeamWorks Lon Keller, fine artist The Inside Story on the Dodgers' Logo Tweaks by UniWatch Todd Radom Episode 4 Todd Radom Todd Radom blog on the Dodgers red uni numbers Fanbrandz Episode 18: Fanbrandz Manuals 1: Design &amp; Identity Guidelines Branding &amp; Belong: Country, Color &amp; Confusion Dodger Stadium 50th Anniversary Logo  My next guest is Samir Gole. Samir is the VP of Digital Products at Major League Soccer (MLS) where he leads a team of designers, technologists, strategists and more looking to improve the soccer fan's experience through digital technologies. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"You want to have as much control as possible as an in-house design staff...there is so much talent out there and talent isn't exclusive to well-known agencies on the market." <a href="http://twitter.com/rydesignla" rel="nofollow" target="_blank">Ross Yoshida</a>, Director of Graphic Design for the L.A. Dodgers, joins the podcast to discuss his break early in his career into the sports design industry for his favorite team. We chat about Ross's 10+ years with the organization and how he started off as a part-timer in college answering phones for ticket sales, which eventualy led to his design gig. Ross touches on how protective he is of the Dodgers brand as a fan and now the design leader of the organization, and he discusses some of the nuances of the visual history of the team including the history and several tweaks of the Dodgers' script, the red numbers on the uniforms and the practical decisions made when it comes to making changes to an iconic brand. Lastly, Ross gives some advice to in-house creatives on how to get your ideas heard with executives and why there are advantages being a part of the brand and knowing the quirks of the brand in regards to creating seasonal campaigns vs. outside agences. We wrap by discussing the imprortance of sports design criticism as well as how the industry has changed over the years; including what Ross looks forward to in the future of uniform design and sports branding. Mentions Include: <ul> <li><a href="http://twitter.com/RYdesignLA" rel="nofollow" target="_blank">Ross Yoshida's Twitter</a></li> <li><a href="https://www.behance.net/rossyo" rel="nofollow" target="_blank">Ross Yoshida's Behance</a></li> <li><a href="http://www.pallottateamworks.com" rel="nofollow" target="_blank">Palotta TeamWorks</a></li> <li><a href="http://lonkeller.com" rel="nofollow" target="_blank">Lon Keller, fine artist</a></li> <li><a href="http://www.uni-watch.com/2011/10/11/dodgers-art-director-explains-logo-changes/" rel="nofollow" target="_blank">The Inside Story on the Dodgers' Logo Tweaks by UniWatch</a></li> <li><a href="http://twitter.com/toddradom" rel="nofollow" target="_blank">Todd Radom</a></li> <li><a href="http://makersofsport.com/episodes/4/todd-radom" rel="nofollow" target="_blank">Episode 4 Todd Radom</a></li> <li><a href="http://toddradom.com/the-tale-of-the-dodgers-red-uniform-numbers-and-the-shot-heard-round-the-world/" rel="nofollow" target="_blank">Todd Radom blog on the Dodgers red uni numbers</a></li> <li><a href="http://fanbrandz.com" rel="nofollow" target="_blank">Fanbrandz</a></li> <li><a href="http://makersofsport.com/episodes/18/fanbrandz" rel="nofollow" target="_blank">Episode 18: Fanbrandz</a></li> <li><a href="https://www.kickstarter.com/projects/1993782747/manuals-1-design-and-identity-guidelines" rel="nofollow" target="_blank">Manuals 1: Design &amp; Identity Guidelines</a></li> <li><a href="https://blog.starters.co/branding-belonging-de7fdf33bf35#.qv68et775" rel="nofollow" target="_blank">Branding &amp; Belong: Country, Color &amp; Confusion</a></li> <li><a href="https://www.behance.net/gallery/28317285/Dodger-Stadium-50th-Anniversary-Logo" rel="nofollow" target="_blank">Dodger Stadium 50th Anniversary Logo</a></li> </ul> My next guest is <a href="http://twitter.com/samirgole" rel="nofollow" target="_blank">Samir Gole</a>. Samir is the VP of Digital Products at Major League Soccer (MLS) where he leads a team of designers, technologists, strategists and more looking to improve the soccer fan's experience through digital technologies. <a href="http://makersofsport.com/email" rel="nofollow" target="_blank">Sign up</a> for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by <a href="http://makersofsport.com/community" rel="nofollow" target="_blank">joining the community</a> and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on <a href="http://makersofsport.com/itunes" rel="nofollow" target="_blank">iTunes</a>. Also, be sure to follow show host, <a href="http://twitter.com/tadammartin" rel="nofollow" target="_blank">@TAdamMartin</a> and <a href="http://twitter.com/makersofsport" rel="nofollow" target="_blank">@MakersofSport</a> on twitter and <a href="http://dribbble.com/tadammartin" rel="nofollow" target="_blank">Dribbble</a>.

Episode 84: Ross Yoshida, Director of Graphic Design, Los Angeles Dodgers