Rob Braddock's guest appearances

Rob Braddock

The Copywriter Club Podcast

Copywriters Podcast

James Wedmore

Seth Godin

Bob Hoffman

Andrea Jones

Rachael Kay Albers

Jennie Nash

Jenny Blake

Danielle Liss

Linda Perry

Lacy Boggs

Jessica Mehring

Belinda Ellsworth

Joanna Wiebe

Val Geisler

Charlie Gilkey

OwlTail

Insider

A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you.  He started his financial copywriting career about five years ago at Agora Financial, where he did well. Rob left Agora to work at WealthPress. Working with a high-powered team, he wrote copy that resulted in millions of dollars of additional sales. All told, Rob counts about $60 million in sales in his career so far.  Not too shabby.  He’s gone off on his own and has been a freelancer since last December. Rob agreed to come on today to help people who want to get into financial copywriting understand how he did it, and give them some ideas on how they could get started.  Rob’s a Marine Corps veteran and had personal experience doing face-to-face sales before he ever wrote a sales letter… a couple things to keep in mind about what has made him so successful.  One thing I especially appreciate about Rob is how he gets straight to the point without getting too deadly serious about it. I predict you’ll have a lot of fun listening to us today.  Some of the points we covered:  Rob tells us what he think is the most important thing about financial copywriting that most people don’t know, but need to know — and how he found out about that most important thing.  The best way for someone new to get their foot in the door in financial copywriting.  Steps a copywriter should take to become someone who writes financial promos that sell $1 million or more.  The biggest misconceptions people have about financial copywriting.  What Rob wishes he knew when he first started financial copywriting?  The next step for someone who wants to get into financial copywriting should take.  You can contact Rob at his website: RiseAndMind dot com. Download.

A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you. He started his financial copywriting career about five years ago at Agora Financial, where he did well. Rob left Agora to work at WealthPress. Working with a high-powered team, he wrote copy that resulted in millions of dollars of additional sales. All told, Rob counts about $60 million in sales in his career so far. Not too shabby. He’s gone off on his own and has been a freelancer since last December. Rob agreed to come on today to help people who want to get into financial copywriting understand how he did it, and give them some ideas on how they could get started. Rob’s a Marine Corps veteran and had personal experience doing face-to-face sales before he ever wrote a sales letter… a couple things to keep in mind about what has made him so successful. One thing I especially appreciate about Rob is how he gets straight to the point without getting too deadly serious about it. I predict you’ll have a lot of fun listening to us today. Some of the points we covered: Rob tells us what he think is the most important thing about financial copywriting that most people don’t know, but need to know — and how he found out about that most important thing. The best way for someone new to get their foot in the door in financial copywriting. Steps a copywriter should take to become someone who writes financial promos that sell $1 million or more. The biggest misconceptions people have about financial copywriting. What Rob wishes he knew when he first started financial copywriting? The next step for someone who wants to get into financial copywriting should take. You can contact Rob at his website: RiseAndMind dot com. <a href="https://copywriterspodcast.com/audio/listen.php?f=1399&amp;m=download" rel="nofollow" target="_blank">Download.</a>

Financial Copywriting Insider Secrets, with Rob Braddock

Conor Lynch

We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about:•  how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter•  the resources he used to learn direct response copywriter•  Rob’s daily meditation practice•  how easy it is to get your foot in the door wherever you want to work•  how Conor Lynch got his first taste of copywriting at age 13•  the boring narrative arc in the biz-op niche that drove him to finance•  how WealthPress became the fastest growing Financial publisher•  the writing and approval process that helped Conor get promotions done faster•  the importance of spectacle when it comes to getting attention•  the process of building a hot list (and how WealthPress does it differently)•  whether spectacle and video promotions will work in niches beside finance•  why WealthPress is sponsoring the cocktail party at TCCIRL•  how you can “win” an opportunity for a paid promotion with WealthPressDon't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.The people and stuff we mentioned on the show:WealthPressThe Gary Halbert LettersJake HoffbergJoe SchrieferEvaldo AlbuequequeDan KennedyYanik SilverRussell BrunsonRaging BullAngel PublishingTrade WindsBencivenga’s Marketing BulletsJoel KlettkeMacallan MContest Entries Go HereKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundFull Transcript:Rob M:         This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business.Rob B:         Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into.So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,

We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about: •  how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter •  the resources he used to learn direct response copywriter •  Rob’s daily meditation practice •  how easy it is to get your foot in the door wherever you want to work •  how Conor Lynch got his first taste of copywriting at age 13 •  the boring narrative arc in the biz-op niche that drove him to finance •  how WealthPress became the fastest growing Financial publisher •  the writing and approval process that helped Conor get promotions done faster •  the importance of spectacle when it comes to getting attention •  the process of building a hot list (and how WealthPress does it differently) •  whether spectacle and video promotions will work in niches beside finance •  why WealthPress is sponsoring the cocktail party at TCCIRL •  how you can “win” an opportunity for a paid promotion with WealthPress Don't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode. The people and stuff we mentioned on the show: WealthPress The Gary Halbert Letters Jake Hoffberg Joe Schriefer Evaldo Albuequeque Dan Kennedy Yanik Silver Russell Brunson Raging Bull Angel Publishing Trade Winds Bencivenga’s Marketing Bullets Joel Klettke Macallan M Contest Entries Go Here Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob M:         This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business. Rob B:         Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into. So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’ So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,

TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch