Danica Carey's guest appearances

Danica Carey

Lion's Share Marketing Podcast

The Outdoor Biz Podcast

Outside By Design

TimeForDinner

Ski Moms Fun Podcast

Pat Flynn

Gene Hammett

Jeff Johnson

Lynsey Dyer

Rebecca Rusch

Patrick Lencioni

Eric Bandholz

Rand Fishkin

Oren Klaff

Jen Gurecki

Sam Parr

Christine Koh

Charlie Cole

Phil Jacobson

Jenn Herman

OwlTail

Grab your shovel, this week we're digging DEEP! Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss! Follow Seirus: @seirus_gear seirus.com   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

Grab your shovel, this week we're digging DEEP! Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss! Follow Seirus: <a href="https://www.instagram.com/seirus_gear/?hl=en" rel="nofollow" target="_blank">@seirus_gear</a> <a href="https://www.seirus.com/" rel="nofollow" target="_blank">seirus.com</a> Follow us on Instagram: <a href="https://www.instagram.com/wheeliecreative/" rel="nofollow" target="_blank">@wheeliecreative</a> View past episodes, transcripts, and more info about the show: <a href="https://www.wheeliecreative.com/podcast" rel="nofollow" target="_blank">wheeliecreative.com/podcast</a> Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: <a href="https://clk.tradedoubler.com/click?p=264355&amp;a=3250402" rel="nofollow" target="_blank">Adobe</a> <a href="http://athletic-brewing-co.sjv.io/0JzOZV" rel="nofollow" target="_blank">Athletic Brewing</a> <a href="https://shareasale.com/r.cfm?b=1871668&amp;u=3094384&amp;m=59453&amp;urllink=&amp;afftrack=" rel="nofollow" target="_blank">Creative Live</a> <a href="https://creativemarket.com/?u=OutsideByDesign" rel="nofollow" target="_blank">Creative Market</a> <a href="https://www.descript.com/?lmref=CRkkFw" rel="nofollow" target="_blank">Descript</a>

Seirus Director of Marketing Operations Danica Carey on Clear Storytelling

In this episode Nicole and Sarah host Wendy and Danica Carey.  Wendy is the CFO and Danica is the Director of Marketing at Seirus Innovation.  Seirus Innovation makes cutting edge gear to keep you warm using the latest fabrics, the most advanced technologies, and a unique R&amp;D process.  They were the first to bring rechargeable heated gloves to market, and have 19 patents aimed at making your outdoor experience warm and comfortable.Wendy and Danica tell us all about their favorite Seirus products, old and new (see links below).Wendy tells us her ski story, starting as a kid visiting Palisades Tahoe, she fell in love with the mountains and the woods.   Danica shares a favorite story, learning to ski with her mom as a toddler at Mammoth.Wendy walked us through the history of Seirus, starting with the invention of cat tracks and ski masks, and expanding to all sorts of amazing products to keep your hands, face and feet warm. We learned about the R&amp;D process at Seirus that includes people both inside and outside the company and brings diverse perspectives to solve problems for their customers.  Danica grew up in the ski industry and gives us her views on strong women in the industry that have shaped her life and career.We also discussed the ways Seirus has led the snowsports industry to improve diversity from the inside out - as well as how the company gives back.Keep up with the latest from Seirus:On Facebook: https://www.facebook.com/SeirusGear/On Instagram: https://instagram.com/seirus_gearOn Twitter: https://twitter.com/seirusgearOn YouTube: https://youtube.com/c/SeirusInnovationResources:Read Danica’s article titled “It’s Time to Reconsider What Skiers Think is Cool” in Ski Magazine Snowsports Industries AmericaFavorite Seirus Products:Seirus Innovation 2116 Heatwave Cold Weather Glove Liner https://amzn.to/3Dm6bXkSeirus Men's Heat Touch Hellfire Mitt https://amzn.to/3tOzbE0Seirus Innovation 4150 Cat Tracks Boot Sole Protectors for added Comfort and Traction https://amzn.to/3tPXOQROriginal Masque https://amzn.to/36X5VSuMagnemask™ Bandit Combo Tube https://www.seirus.com/magnemask-combo-tubePlease support our sponsor!Mabels Labels at www.mabelslabels.com and use code SKIMOMS for 15% off your first orderJoin the Ski Moms Fun Community!Follow us on Instagram @skimomsfunCheck out the Ski Moms Fun Store Get your copy of the Ski Moms CookbookEmail us at sarah@skimomsfun.com

In this episode Nicole and Sarah host Wendy and Danica Carey.  Wendy is the CFO and Danica is the Director of Marketing at Seirus Innovation.  <a href="https://www.seirus.com/about-seirus" rel="nofollow" target="_blank">Seirus Innovation</a> makes cutting edge gear to keep you warm using the latest fabrics, the most advanced technologies, and a unique R&amp;D process.  They were the first to bring rechargeable heated gloves to market, and have 19 patents aimed at making your outdoor experience warm and comfortable.Wendy and Danica tell us all about their favorite Seirus products, old and new (see links below).Wendy tells us her ski story, starting as a kid visiting <a href="https://www.palisadestahoe.com/" rel="nofollow" target="_blank">Palisades Tahoe</a>, she fell in love with the mountains and the woods.   Danica shares a favorite story, learning to ski with her mom as a toddler at <a href="https://www.mammothmountain.com/" rel="nofollow" target="_blank">Mammoth</a>.Wendy walked us through the <a href="https://www.seirus.com/history" rel="nofollow" target="_blank">history of Seirus</a>, starting with the invention of cat tracks and ski masks, and expanding to all sorts of amazing products to keep your hands, face and feet warm. We learned about the R&amp;D process at Seirus that includes people both inside and outside the company and brings diverse perspectives to solve problems for their customers.  Danica grew up in the ski industry and gives us her views on strong women in the industry that have shaped her life and career.We also discussed the ways Seirus has led the snowsports industry to improve diversity from the inside out - as well as how the <a href="https://www.seirus.com/outreach_programs" rel="nofollow" target="_blank">company gives back.</a>Keep up with the latest from Seirus: On Facebook: <a href="https://www.facebook.com/SeirusGear/" rel="nofollow" target="_blank">https://www.facebook.com/SeirusGear/</a> On Instagram: <a href="https://instagram.com/seirus_gear?utm_medium=copy_link" rel="nofollow" target="_blank">https://instagram.com/seirus_gear</a> On Twitter: <a href="https://twitter.com/seirusgear" rel="nofollow" target="_blank">https://twitter.com/seirusgear</a> On YouTube: <a href="https://youtube.com/c/SeirusInnovation" rel="nofollow" target="_blank">https://youtube.com/c/SeirusInnovation</a>Resources:Read Danica’s <a href="https://www.skimag.com/culture/its-time-to-reconsider-what-skiers-think-is-cool/" rel="nofollow" target="_blank">article</a> titled “It’s Time to Reconsider What Skiers Think is Cool” in Ski Magazine <a href="https://snowsports.org/about-snowsports-industries-america/" rel="nofollow" target="_blank">Snowsports Industries America</a>Favorite Seirus Products:<ul><li>Seirus Innovation 2116 Heatwave Cold Weather Glove Liner <a href="https://amzn.to/3Dm6bXk" rel="nofollow" target="_blank">https://amzn.to/3Dm6bXk</a></li><li>Seirus Men's Heat Touch Hellfire Mitt <a href="https://amzn.to/3tOzbE0" rel="nofollow" target="_blank">https://amzn.to/3tOzbE0</a></li><li>Seirus Innovation 4150 Cat Tracks Boot Sole Protectors for added Comfort and Traction <a href="https://amzn.to/3tPXOQR" rel="nofollow" target="_blank">https://amzn.to/3tPXOQR</a></li><li>Original Masque <a href="https://amzn.to/36X5VSu" rel="nofollow" target="_blank">https://amzn.to/36X5VSu</a></li><li>Magnemask™ Bandit Combo Tube <a href="https://www.seirus.com/magnemask-combo-tube" rel="nofollow" target="_blank">https://www.seirus.com/magnemask-combo-tube</a></li></ul>Please support our sponsor!Mabels Labels at <a href="http://www.mabelslabels.com" rel="nofollow" target="_blank">www.mabelslabels.com</a> and use code SKIMOMS for 15% off your first orderJoin the Ski Moms Fun Community! Follow us on Instagram @skimomsfun Check out the <a href="https://skimomsfun.com/store" rel="nofollow" target="_blank">Ski Moms Fun Store</a> Get your copy of the <a href="https://skimomsfun.com/store/product/p_2808439" rel="nofollow" target="_blank">Ski Moms Cookbook</a> Email us at <a href="mailto:sarah@skimomsfun.com">sarah@skimomsfun.com</a>

Ski Mom and Daughter Wendy and Danica Carey of Seirus Innovation

EP 65: How Marketing Tips with Seirus Innovation's Danica Carey In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard.  Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio.  Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow.  Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!).  Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand. Timestamps 0:00 Intro 1:04 What’s in the News | Google Ad Campaign Metrics 4:47 Featured Guest | Danica Carey 6:30 What is Seirus? 8:41 Most Important Marketing Channels 10:14 How To Track Your ROI On Social Campaigns 11:40 Planning Marketing Content for Seasonal Brands 14:27 Bringing New Products to the Market 16:58 Targeting Your Message For Different Sets of Customers 20:26 Seirus’ Email Segmentation Strategy 22:45 Tips For Great Content Creation 24:20 How To Improve Your Marketing Strategy 29:16 Key Takeaway 30:35 New Feature! | Words of Twisdom 32:50 Outro Featured Guest | Danica Carey LinkedIn Seirus Innovation What's In the News   Google Shopping Ads | New Cart Metrics   Lion’s Share Marketing Podcast   Learn More About Tyler &amp; Jon www.tylersickmeyer.com   Need Marketing Help?  www.FidelitasDevelopment.com Music  Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 65: How Marketing Tips with Seirus Innovation's Danica Carey In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard. Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio. Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow. Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!). Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand. Timestamps 0:00 Intro 1:04 What’s in the News | Google Ad Campaign Metrics 4:47 Featured Guest | Danica Carey 6:30 What is Seirus? 8:41 Most Important Marketing Channels 10:14 How To Track Your ROI On Social Campaigns 11:40 Planning Marketing Content for Seasonal Brands 14:27 Bringing New Products to the Market 16:58 Targeting Your Message For Different Sets of Customers 20:26 Seirus’ Email Segmentation Strategy 22:45 Tips For Great Content Creation 24:20 How To Improve Your Marketing Strategy 29:16 Key Takeaway 30:35 New Feature! | Words of Twisdom 32:50 Outro Featured Guest | Danica Carey <a href="https://www.linkedin.com/in/danica-carey-987836132" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://www.seirus.com" rel="nofollow" target="_blank">Seirus Innovation</a> What's In the News  <a href="https://searchengineland.com/google-ads-now-showing-cart-metrics-for-shopping-campaigns-323780" rel="nofollow" target="_blank"> Google Shopping Ads | New Cart Metrics</a> Lion’s Share Marketing Podcast <a href="http://lionssharepodcast.com/about/" rel="eplinks_hrefhttp://lionssharepodcast.com/about/ noopener nofollow" target="_blank">Learn More About Tyler &amp; Jon</a> <a href="http://www.tylersickmeyer.com" rel="nofollow" target="_blank">www.tylersickmeyer.com</a>  Need Marketing Help?  <a href="http://www.fidelitasdevelopment.com" rel="nofollow" target="_blank">www.FidelitasDevelopment.com</a> Music Intro Music – <a href="http://www.colonyhousemusic.com/" rel="eplinks_hrefhttp://www.colonyhousemusic.com/ noopener nofollow" target="_blank">Colony House</a> – Buy <a href="https://itunes.apple.com/us/album/2-20/id876070472?i=876070512" rel="eplinks_hrefhttps://itunes.apple.com/us/album/2-20/id876070472?i=876070512 noopener nofollow" target="_blank">“2:20”</a> on iTunes Outro Music – <a href="http://www.skillet.com/" rel="eplinks_hrefhttp://www.skillet.com/ noopener nofollow" target="_blank">Skillet</a> – Buy <a href="https://itunes.apple.com/us/album/unleashed/id1114195788" rel="eplinks_hrefhttps://itunes.apple.com/us/album/unleashed/id1114195788 noopener nofollow" target="_blank">“Lions”</a> on iTunes

EP 65: How Marketing Tips with Seirus Innovation's Danica Carey