Luke Lahman's guest appearances

Luke Lahman

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Hannah Crum

Jim Lamancusa

Marie Miller

Eric Pierce

Fred Hart

Ben Fenton

Amanda Sains

Michael Sloan

Jeremy Gregory

Lacie Mackey

Michael Silverman

Mike McDevitt

Nik Ingersoll

Brandon Rhoten

Evo Hemp

OwlTail

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. &amp; J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry.  If you’re not already familiar, E &amp; J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines. By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts. For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at <a href="https://www.gallo.com/" rel="noopener nofollow" target="_blank">E. &amp; J. Gallo</a>, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry.  If you’re not already familiar, E &amp; J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines. By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts. For full interview transcripts, visit <a href="https://foodmarketingnerds.com/" rel="noopener nofollow" target="_blank">FoodMarketingNerds.com</a>. Food Marketing Nerds is a production of Blue Bear Creative, the <a href="https://bluebearcreative.co/" rel="noopener nofollow" target="_blank">Social Media Agency for CPG and Restaurants</a>.

 How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo

On the show today, we have Luke Lahman, who is the field marketing manager for E&amp;J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka. From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a name for himself. In this episode, you’ll learn:  How to hire and motivate a strong sales team What’s a recipe for success when it comes to in-store marketing What trends are emerging in the wine and spirits industry  And plenty more… So let’s go chat with Luke.

On the show today, we have Luke Lahman, who is the field marketing manager for E&amp;J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka. From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a name for himself. In this episode, you’ll learn: <ul> <li>How to hire and motivate a strong sales team</li> <li>What’s a recipe for success when it comes to in-store marketing</li> <li>What trends are emerging in the wine and spirits industry</li> </ul> And plenty more… So let’s go chat with Luke.

FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman