Rob Principe's guest appearances

Rob Principe

Ambition Today, Startup Stories with Kevin Siskar

The Deep Dive

Let's Talk Limbic Sparks with Brand Leaders

Elon Musk

Nir Eyal

Scott Smith

Anthony Pompliano

Dennis Mortensen

Joe Fairless

Sean Ellis

Douglas Rushkoff

Farmer Lee Jones

Brian McCullough

Jonathan Abrams

Peter Shankman

Amir Salihefendic

Patrick McGinnis

Kelly Roach

OwlTail

Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.Contact Info:Rob Principe - https://www.linkedin.com/in/rob-principe-96a134/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.Contact Info:Rob Principe - <a href="https://www.linkedin.com/in/rob-principe-96a134/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/rob-principe-96a134/</a>Kevin Perlmutter - <a href="https://www.limbicbrandevolution.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.limbicbrandevolution.com/</a>Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Keeping People Coming Back for More with Rob Principe of Scratch Music Group

 In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music in branding, and the inherent futurism of DJs. The Drop – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: Phil’s Frida Kahlo obsession. FridaThe bookRob Principe’s Drop: Conscientious Objector – Poem by Edna St. Vincent Millay*as inspired by Maya Angelou  

<code> In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music in branding, and the inherent futurism of DJs. The Drop – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: Phil’s Frida Kahlo obsession. <a href="https://www.youtube.com/watch?v=uOUzQYqba4Y" rel="nofollow" target="_blank">Frida</a><a href="https://www.taschen.com/pages/en/catalogue/art/all/49222/facts.kahlo.htm" rel="nofollow" target="_blank">The book</a>Rob Principe’s Drop: <a href="https://allpoetry.com/Conscientious-Objector" rel="nofollow" target="_blank">Conscientious Objector – Poem by Edna St. Vincent Millay</a>*as inspired by Maya Angelou  </code>

Episode 15: The Art of the Scratch– A Conversation with Rob Principe 

Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder &amp; CEO of Scratch Music Group. Growing up on Long Island as a child Rob loved music, especially Run D.M.C. One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: + What is it like meeting your childhood hero's. + How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy. + The importance of building credibility when building your initial startup's team. + Recognizing that defining inspirational moment in your life that changes the path your on. + How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way". + The moment when your startup becomes and feels real to you as the founder. + Converting your initial traction into a paid business model. + The importance of moving the chains over and over during the early years of your startup. + The future of DJ'ing and Music + How Music Festivals became so popular. Ambition Today Question of the Day: Do you think childhood plays a role in defining who people become? ========== Follow Kevin Siskar on Twitter: twitter.com/TheSiskar Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL) and on Stitcher for Android (bit.ly/1Rn01dy).

Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder &amp; CEO of Scratch Music Group. Growing up on Long Island as a child Rob loved music, especially Run D.M.C. One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: + What is it like meeting your childhood hero's. + How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy. + The importance of building credibility when building your initial startup's team. + Recognizing that defining inspirational moment in your life that changes the path your on. + How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way". + The moment when your startup becomes and feels real to you as the founder. + Converting your initial traction into a paid business model. + The importance of moving the chains over and over during the early years of your startup. + The future of DJ'ing and Music + How Music Festivals became so popular. Ambition Today Question of the Day: Do you think childhood plays a role in defining who people become? ========== Follow Kevin Siskar on Twitter: <a href="http://twitter.com/TheSiskar" rel="nofollow" target="_blank">twitter.com/TheSiskar</a> Visit Ambition Today on the Web: <a href="http://www.siskar.co/ambitiontoday" rel="nofollow" target="_blank">www.siskar.co/ambitiontoday</a> Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (<a href="http://apple.co/1NRRPzL" rel="nofollow" target="_blank">apple.co/1NRRPzL</a>) and on Stitcher for Android (<a href="http://bit.ly/1Rn01dy" rel="nofollow" target="_blank">bit.ly/1Rn01dy</a>).

#9 Rob Principe, Founder & CEO of Scratch on Partnering With Jam Master Jay of Run-D.M.C. & More