Derek Skaletsky's guest appearances

Derek Skaletsky

UI Breakfast: UI/UX Design and Product Strategy

CHURN.FM

Josh Garofalo

Patrick Campbell

Val Geisler

Janna Bastow

Nir Eyal

Pulkit Agrawal

Yuval Keshtcher

Samuel Hulick

Amaan Nathoo

Brian Gardner

Jonathan Stark

David Sherry

Liston Witherill

Philip Morgan

Ryan Robinson

OwlTail

Today on the show we have Derek Skaletsky, Founder and CEO of Sherlock.In this episode, we talked about how Derek came up with the idea to build Sherlock and why now, how Sherlock determines an engagement score, and how CS, Sales, and Marketing teams can use it.We also discussed how Derek’s Head of Customer Success self was arguing with his Head of Product self back at Kissmetrics whilst leading these two teams, and we dove into Kissmetric’s #1 reason for churn and how Derek and his team halved their churn rate in just 12 months with a scorecard.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

<p>Today on the show we have Derek Skaletsky, Founder and CEO of Sherlock.</p><p>In this episode, we talked about how Derek came up with the idea to build Sherlock and why now, how Sherlock determines an engagement score, and how CS, Sales, and Marketing teams can use it.</p><p>We also discussed how Derek’s Head of Customer Success self was arguing with his Head of Product self back at Kissmetrics whilst leading these two teams, and we dove into Kissmetric’s #1 reason for churn and how Derek and his team halved their churn rate in just 12 months with a scorecard.</p><p>As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.</p>

EP 85 | Derek Skaletsky (Sherlock) - How to develop a customer engagement score and increase retention in the process

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky  Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.</p> <p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://www.sherlockscore.com/" rel="nofollow" target="_blank">Sherlock</a> — Derek's product we're talking about</li> <li><a href="https://userlist.io" rel="nofollow" target="_blank">Userlist.io</a> — Jane's SaaS product</li> <li><a href="https://clearbit.com/" rel="nofollow" target="_blank">Clearbit</a> — a tool for enriching customer data</li> <li><a href="https://productled.com/" rel="nofollow" target="_blank">ProductLed</a> — a resource by Wes Bush on product-led growth</li> <li><a href="https://www.sherlockscore.com/blog/" rel="nofollow" target="_blank">Notes from Baker St.</a> — Sherlock's blog on product engagement</li> <li><a href="https://medium.com/@dskaletsky" rel="nofollow" target="_blank">Follow Derek on Medium</a></li> <li>Follow Derek on Twitter: <a href="https://twitter.com/dskaletsky" rel="nofollow" target="_blank">@dskaletsky</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast" rel="nofollow" target="_blank">airtable.com/uibreakfast</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky