Stephan Beringer's guest appearances

Stephan Beringer

AdExchanger

New Thinking: Leaders

The Vox Markets Podcast

David Blumberg

Michael Katz

Bryan Wiener

Jonathan Kay

Patrick Miller

David Steinberg

Martin Sorrell

David Jones

David Cohen

David Moore

Henry Blodget

Jeff Green

Jim VandeHei

David Fischer

Dave Clark

OwlTail

Stephan Beringer, CEO at Mirriad Advertising #MIRI talks about how their collaboration with Microsoft is an important milestone for the further development of their in-content advertising platform and is key to building the new marketing frontier.  HIGHLIGHTS  Mirriad, the leading in-content advertising company, has worked with Microsoft to build a new API, establishing a roadmap for adopting Microsoft Azure and its AI capabilities for various use-cases.  The Company's new Application Programming Interface (API) is a first release within the collaboration with Microsoft. The resulting interoperability with Mirriad's Fusion technology, which enables dynamic insertions by media partners, is able to support high volumes of real-time data exchange.  In practical terms, this enhanced connectivity between media partners and the wider adtech ecosystem is designed to increase the potential scale of the programmatic advertising opportunity.  Mirriad integrates Microsoft Azure API Management to drive this new functionality and support Mirriad's ability to further integrate with complementary Azure services, quickly and securely building new scalable solutions.  Mirriad will also work with Microsoft on technical briefings and closely align on product roadmaps to exploit the opportunities of the collaboration.    To read the full RNS click here 

Stephan Beringer, CEO at Mirriad Advertising #MIRI talks about how their collaboration with Microsoft is an important milestone for the further development of their in-content advertising platform and is key to building the new marketing frontier. HIGHLIGHTS Mirriad, the leading in-content advertising company, has worked with Microsoft to build a new API, establishing a roadmap for adopting Microsoft Azure and its AI capabilities for various use-cases. The Company's new Application Programming Interface (API) is a first release within the collaboration with Microsoft. The resulting interoperability with Mirriad's Fusion technology, which enables dynamic insertions by media partners, is able to support high volumes of real-time data exchange. In practical terms, this enhanced connectivity between media partners and the wider adtech ecosystem is designed to increase the potential scale of the programmatic advertising opportunity. Mirriad integrates Microsoft Azure API Management to drive this new functionality and support Mirriad's ability to further integrate with complementary Azure services, quickly and securely building new scalable solutions. Mirriad will also work with Microsoft on technical briefings and closely align on product roadmaps to exploit the opportunities of the collaboration.   <a href="https://www.voxmarkets.co.uk/rns/announcement/008f6189-79ec-4a2d-aa16-bf7c952bf02a/" rel="nofollow" target="_blank">To read the full RNS click here </a>

1389: Stephan Beringer at Mirriad Advertising: Partnering with Microsoft is key to building the new marketing frontier

The agency embrace of programmatic is a long story with many twists and turns. This week, Stephan Beringer recounts how and why Publicis Groupe dramatically restructured its VivaKi AOD trading desk six years ago, and describes the aftermath of the episode.

The agency embrace of programmatic is a long story with many twists and turns. This week, Stephan Beringer recounts how and why Publicis Groupe dramatically restructured its VivaKi AOD trading desk six years ago, and describes the aftermath of the episode.

How Agencies Grappled With Programmatic, With Stephan Beringer