Maria Pergolino
13 Podcast Episodes
Iteration over experimentation, with Maria Pergolino
Iteration over experimentation, with Maria Pergolino
In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: J... Read more
22 Aug 2022
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28mins
Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign
Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign
This episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all s... Read more
9 Aug 2022
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40mins
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How We Got There: Maria Pergolino, CMO at ActiveCampaign
How We Got There: Maria Pergolino, CMO at ActiveCampaign
Maria Pergolino, CMO at ActiveCampaign, after working with Marketo, Apttus, and Anaplan has built much of her career in ... Read more
28 Aug 2021
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24mins
Guiding Brand Narrative - Maria Pergolino - Hard Corps Marketing Show #238
Guiding Brand Narrative - Maria Pergolino - Hard Corps Marketing Show #238
How do we improve our accessibility for customers? What is the best way to engage with them in the ever expanding digita... Read more
1 Feb 2021
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1hr 12mins
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Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success
Maria Pergolino - Doing More with Less: Why Only Investing in What You’re Really Good at Is the Key to Growth Success
Let’s face it: we can’t do everything. Not well, at least. Just ask Maria Pergolino, CMO at ActiveCampaign (with high-im... Read more
13 Aug 2020
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16mins
#21, Maria Pergolino, Prioritizing the customer's voice & customer experience as the main lever of growth in B2B marketing today
#21, Maria Pergolino, Prioritizing the customer's voice & customer experience as the main lever of growth in B2B marketing today
Maria Pergolino is Fearless. Having led demand generation at the company that invented demand generation, a successful r... Read more
16 Jun 2020
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31mins
60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: - how the company netted 80,000 customers by focusing m... Read more
25 Nov 2019
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45mins
Ep #1: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino
Ep #1: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino
Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their ... Read more
11 Nov 2019
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37mins
SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan
SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan
Maria Pergolino is the CMO @ Anaplan, the company that allows you to accelerate decision-making with effective planning.... Read more
29 Oct 2018
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33mins
747: How to Make Your Company a Company of Marketers w/ Maria Pergolino
747: How to Make Your Company a Company of Marketers w/ Maria Pergolino
In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan. Maria shares how to cast a vision that get... Read more
1 Aug 2018
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22mins
