Robyn Volkening's guest appearances

Robyn Volkening

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Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile.In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn:Why influencer marketing needs to be more than "people seeing your stuff"The reasons you shouldn't start sending product out without a game planHow to choose the right influencer for YOUR brand (and why that's not just any influencer)The importance of having a goal in mind and tracking the outcomeFor the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode8.--Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!Support the show

Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile.In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn:<ul><li>Why influencer marketing needs to be more than "people seeing your stuff"</li><li>The reasons you shouldn't start sending product out without a game plan</li><li>How to choose the right influencer for YOUR brand (and why that's not just any influencer)</li><li>The importance of having a goal in mind and tracking the outcome</li></ul>For the full show notes and links to the resources mentioned in this episode, visit <a href="http://theleadlinepodcast.com/episode8" rel="nofollow" target="_blank">http://theleadlinepodcast.com/episode8</a>.--Enjoying this podcast? Join <a href="http://facebook.com/groups/horsebusiness" rel="nofollow" target="_blank">The Leadline Community</a> on Facebook and connect with other horse business owners today!<a href="https://www.patreon.com/user?u=87421" rel="payment nofollow" target="_blank">Support the show</a>

Leadline 8: The Do's and Don'ts of Influencer Marketing with Robyn Volkening

#008 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile. In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn: Why influencer marketing needs to be more than "people seeing your stuff"The reasons you shouldn't start sending product out without a game planHow to choose the right influencer for YOUR brand (and why that's not just any influencer)The importance of having a goal in mind and tracking the outcome For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode8.--Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

#008 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment! Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile.  In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn:  <ul><li>Why influencer marketing needs to be more than "people seeing your stuff"</li><li>The reasons you shouldn't start sending product out without a game plan</li><li>How to choose the right influencer for YOUR brand (and why that's not just any influencer)</li><li>The importance of having a goal in mind and tracking the outcome </li></ul>For the full show notes and links to the resources mentioned in this episode, visit <a href="http://theleadlinepodcast.com/episode8" rel="nofollow" target="_blank">http://theleadlinepodcast.com/episode8</a>. -- Enjoying this podcast? Join <a href="http://facebook.com/groups/horsebusiness" rel="nofollow" target="_blank">The Leadline Community</a> on Facebook and connect with other horse business owners today!

TLP 8: The Do's and Don'ts of Influencer Marketing with Robyn Volkening