Saurabh Madan's guest appearances

Saurabh Madan

Naked & Inside Out

Ampliz Podcast

Carrie Bradshaw

Andy Paul

Lisa Congdon

Debbie Millman

Andrea Waltz

Richard Harris

Jamie Chung

Robyn Exton

Julie Hansen

Jennifer Brown

Adam King

Fernando Angulo

Alice Heiman

Sangram Vajre

Ethan Beute

OwlTail

Saurabh Madan oversees Moengage's go-to-market and customer success initiatives in South East Asia, Australia, and New Zealand. Based out of Singapore, Saurabh has had over 15 years of experience in Sales &amp; Business Development. He is a writer, tech enthusiast, writer, and sales coach. At the B2B binge APAC edition, he spoke about one of the most significant challenges marketing and sales folks across the globe face – the mindset of the buyer. Companies have been trying to unravel the secrets of understanding the buyer mindset always. Many companies have tried various methods to do it and have succeeded relatively. However, the process isn't homogenous yet. It may work for one but may not work for another. So the experimentation has to go on. Understanding of the customer starts with the discovery and backward to selling. Find there is a need or problem that requires solving. Find it and talk about then devise a sales pitch that works for them.  Directly jumping into a sales pitch is not justified for both the parties. You don't know what they want, and the customers are being taken for granted. A salesperson should never do that in his right frame of the mind. Therefore, there has to be the right modus operandi of communication between the two. Discover more data points about the customer better. You are off understanding them. You have to realize that everyone is buying. Everyone in your funnel is buying. B2C and B2B buy very differently, and the way you discover the mindset is also quite different. For a B2C, there is plenty of data in the form of Data-lakes and massive databases that can be tabled and presented in the form of graphs and charts to help you understand your enormous number of customers you are targeting.  Organizations employ large data engine to gain this inference. But for a B2B, the idea is entirely different. Each one of them has a unique need and cannot be generalized to an enormous mass of customers. The more conversations you make, the better you understand your customers. You cannot generalize your product, but you can make slight customizations to suit your customers. To make those customizations, you have to understand the customers deeply. It needs many conversations. With LinkedIn, you can cluster many similar profiles, but it won't help you group based on the mindset. In a discovery call, try to understand the below few things:  What are you solving?  What are your customers' issues?  What is the problem they have identified and able to solve?  What are the problems they have identified and not able to solve?  Of all the problems they face and trying to solve, can you do better at solving the problems?  How will you impact them in terms of sales, revenues, KPIs, and other forms of impact?   Build your reputation with your customers so that they open up to you. To build a personal rapport, you have to be genuine and find that commonality between you and your client. Then make the relationship on the commonality. Unravel the mystery behind their needs and problems by continually talking to them and understanding them.

Saurabh Madan oversees Moengage's go-to-market and customer success initiatives in South East Asia, Australia, and New Zealand. Based out of Singapore, Saurabh has had over 15 years of experience in Sales &amp; Business Development. He is a writer, tech enthusiast, writer, and sales coach. At the B2B binge APAC edition, he spoke about one of the most significant challenges marketing and sales folks across the globe face – the mindset of the buyer. Companies have been trying to unravel the secrets of understanding the buyer mindset always. Many companies have tried various methods to do it and have succeeded relatively. However, the process isn't homogenous yet. It may work for one but may not work for another. So the experimentation has to go on. Understanding of the customer starts with the discovery and backward to selling. Find there is a need or problem that requires solving. Find it and talk about then devise a sales pitch that works for them.  Directly jumping into a sales pitch is not justified for both the parties. You don't know what they want, and the customers are being taken for granted. A salesperson should never do that in his right frame of the mind. Therefore, there has to be the right modus operandi of communication between the two. Discover more data points about the customer better. You are off understanding them. You have to realize that everyone is buying. Everyone in your funnel is buying. B2C and B2B buy very differently, and the way you discover the mindset is also quite different. For a B2C, there is plenty of data in the form of Data-lakes and massive databases that can be tabled and presented in the form of graphs and charts to help you understand your enormous number of customers you are targeting.  Organizations employ large data engine to gain this inference. But for a B2B, the idea is entirely different. Each one of them has a unique need and cannot be generalized to an enormous mass of customers. The more conversations you make, the better you understand your customers. You cannot generalize your product, but you can make slight customizations to suit your customers. To make those customizations, you have to understand the customers deeply. It needs many conversations. With LinkedIn, you can cluster many similar profiles, but it won't help you group based on the mindset. In a discovery call, try to understand the below few things: <ol> <li>What are you solving? </li> <li>What are your customers' issues? </li> <li>What is the problem they have identified and able to solve? </li> <li>What are the problems they have identified and not able to solve? </li> <li>Of all the problems they face and trying to solve, can you do better at solving the problems? </li> <li>How will you impact them in terms of sales, revenues, KPIs, and other forms of impact? </li> </ol> Build your reputation with your customers so that they open up to you. To build a personal rapport, you have to be genuine and find that commonality between you and your client. Then make the relationship on the commonality. Unravel the mystery behind their needs and problems by continually talking to them and understanding them.

How to understand the mindset of the buyer_ Saurabh Madan, GM Sales APAC, MoEngage b2b Binge

Today I am on-site at Google Mountain View, talking to one of the “Gay-glers” (Googlers that are gay), Saurabh Madan. Saurabh is currently a product manager for Google, and was born and raised in India. Join us as Saurabh shares about his life in India, career at Google, and being part of the LGBT community.7:32  Intro to Saurabh12:55  Coming out to himself and others15:50  Being out at Google21:35  Saurabh’s career path and support in the US25:41  Saurabh’s job at Google26:47  Saurabh’s life outside of work and digital detox30:40  Future technologies and career plans33:47  LGBT youth in the future and Saurabh’s advice for difficulties coming out41:41  Thoughts on the LGBT communityFind Saurabh on Instagram or email him at s.s.madan@gmail.com. Saurabh was born in a mid sized town in India, to a middle class business family. He was encouraged to pursue higher education from a very young age. He left home at the age of 17 to study engineering and left India for Michigan in 2006, at the age of...  For information regarding your data privacy, visit acast.com/privacy--- Send in a voice message: https://podcasters.spotify.com/pod/show/nakedinsideout/message

Today I am on-site at Google Mountain View, talking to one of the “Gay-glers” (Googlers that are gay), Saurabh Madan. Saurabh is currently a product manager for Google, and was born and raised in India. Join us as Saurabh shares about his life in India, career at Google, and being part of the LGBT community. 7:32 Intro to Saurabh 12:55 Coming out to himself and others 15:50 Being out at Google 21:35 Saurabh’s career path and support in the US 25:41 Saurabh’s job at Google 26:47 Saurabh’s life outside of work and digital detox 30:40 Future technologies and career plans 33:47 LGBT youth in the future and Saurabh’s advice for difficulties coming out 41:41 Thoughts on the LGBT community Find Saurabh on Instagram or email him at s.s.madan@gmail.com. Saurabh was born in a mid sized town in India, to a middle class business family. He was encouraged to pursue higher education from a very young age. He left home at the age of 17 to study engineering and left India for Michigan in 2006, at the age of... For information regarding your data privacy, visit <a href="https://www.acast.com/privacy" rel="nofollow" target="_blank">acast.com/privacy</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/nakedinsideout/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nakedinsideout/message</a>

Saurabh Madan, What It's Like to Be Gay